Web Analytics

Page traffic, user behavior and other metrics are measured on the VCUarts website using Google Analytics.

The VCUarts web team can provide read-only access to our analytics account upon request. Please submit a request at:

arts.vcu.edu/newwebsite

Note: for users who are unfamiliar with Google Analytics, we strongly recommend taking some time to learn about the software.

As Google Analytics is an extremely popular tool, there are many great free resources available, including:

• Google Analytics Academy
• Google Analytics Certification
• Google Analytics training on Lynda.com

Alternatively, the Web Team can also send website metrics upon request. Please submit a ticket and include the following:

• The requested time period
• The page or page(s) you want to measure
• What you are trying to learn from these analytics (For example, do you want to know what your most popular pages were in the past 12 months? The number of pageviews a page has received? How many people come to a specific landing page, etc.?)