Skip to content

OpenDirect 2.1

Latest
Latest
Compare
Choose a tag to compare
@hillslatt hillslatt released this 08 Jul 13:23
· 4 commits to main since this release
OpenDirect2.1-202407
aaa9f21
This commit was created on GitHub.com and signed with GitHub’s verified signature.
GPG key ID: B5690EEEBB952194
Learn about vigilant mode.

Version 2.1 Updates
Formally embraces product targeting for ‘real world media’ with support for:

  • Deal targeting as frames that see audience, or audience that see frames
  • Investment as fixed, frame or CPT pricing
  • Pacing a campaign over a period of time, location, budget and audience distribution.
  • Temporal delivery standards such as spot/break length, share of time
  • Identification and transparency for third party inventory, audience, location and venue standards to support global media trading.
  • Upsite/playout/posting/display statistics made available at account, order and orderline level.

Full Changelog: https://github.com/InteractiveAdvertisingBureau/OpenDirect/commits/OpenDirect2.1-202407

Assets 2
Loading