OpenDirect 2.1

Version 2.1 Formally embraces product targeting for ‘real world media’ with support for: Deal targeting as frames that see audience, or audience that see frames Investment as fixed, frame or CPT pricing Pacing a campaign over a period of time, location, budget and audience distribution. Temporal delivery standards such as spot/break length, share of time Identification and transparency for third party inventory, audience, location and venue standards to support global media trading. Upsite/playout/posting/display statistics made available at account, order and orderline level.
InteractiveAdvertisingBureau · Jul 8, 2024 · aaa9f21 · aaa9f21
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diff --git a/OpenDirect.v2.0.final.md → OpenDirect.v2.1.final.md b/OpenDirect.v2.0.final.md → OpenDirect.v2.1.final.md
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