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Releases: InteractiveAdvertisingBureau/OpenDirect

OpenDirect 2.1

08 Jul 13:23
@hillslatt hillslatt
OpenDirect2.1-202407
aaa9f21
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OpenDirect 2.1 Latest
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Version 2.1 Updates
Formally embraces product targeting for ‘real world media’ with support for:

  • Deal targeting as frames that see audience, or audience that see frames
  • Investment as fixed, frame or CPT pricing
  • Pacing a campaign over a period of time, location, budget and audience distribution.
  • Temporal delivery standards such as spot/break length, share of time
  • Identification and transparency for third party inventory, audience, location and venue standards to support global media trading.
  • Upsite/playout/posting/display statistics made available at account, order and orderline level.

Full Changelog: https://github.com/InteractiveAdvertisingBureau/OpenDirect/commits/OpenDirect2.1-202407

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