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Ugo Scafetta

Gregorio Palamà edited this page Mar 7, 2024 · 2 revisions

Ugo impersonates the Sponsor stakeholder.

UP-UgoScafetta

Name: Ugo Scafetta

Age: 42

Location: Naples, Italy

Status: Married

Identifiers

  • Results-driven and strategic in approach to marketing initiatives.
  • Proactive in seeking out opportunities for brand exposure and engagement.
  • Open to innovative and creative strategies for sponsorship activation.

Goals and Objectives

  • Increase brand visibility and exposure within the tech community.
  • Showcase products or services to potential customers or clients.
  • Engage with attendees and establish connections for potential partnerships.
  • Maximize return on investment (ROI) from sponsorship participation.

Tech Proficiency

  • Proficient in using marketing automation tools and analytics platforms.
  • Familiar with social media management tools for promotional activities.
  • Comfortable with conference apps and online networking platforms.

Preferred Interaction Channels

  • Email for official communication and coordination.
  • Social media for pre-event promotion and engagement.
  • Conference apps for accessing sponsorship opportunities and analytics.

Pain Points

  • Limited opportunities for direct engagement with attendees.
  • Difficulty in measuring the impact and effectiveness of the sponsorship.
  • Ensuring that the sponsorship delivers tangible benefits and leads to meaningful connections.

Statement

"As a marketing manager at Tech Solutions Inc., my goal is to leverage our sponsorship participation at DevFest to increase brand visibility, engage with attendees, and drive meaningful connections. I value platforms that offer innovative opportunities for sponsorship activation and provide measurable insights into the impact of our participation."