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WFA - World Federation of Advertisers

Halo CMM

Halo CMM incorporates an innovative set of technologies that empower local markets to use data assets like panels and exposure events to create measurement reports that are available via a set of Halo APIs. The resulting measurement is intended to meet the needs of the most ambitious advertiser use cases and the demands of media owners for content measurement.

A quick video overview can be found here.

The core technology can be found here.

If you are interested in contributing to the project, see here for how to get started.

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  1. cross-media-measurement cross-media-measurement Public

    A privacy centric system for cross publisher, cross media ads measurement through secure multiparty computations.

    Kotlin 38 12

  2. cardinality_estimation_evaluation_framework cardinality_estimation_evaluation_framework Public

    Evaluation framework and methods for estimating cardinalities of groups of sets

    Python 22 9

  3. cross-media-measurement-api cross-media-measurement-api Public

    External API definitions for Halo-CMM.

    Starlark 6 2

  4. common-jvm common-jvm Public

    Implementation of common JVM dependencies for the Halo-CMM repositories.

    Kotlin 3 3

Repositories

Showing 10 of 33 repositories
  • cross-media-measurement Public

    A privacy centric system for cross publisher, cross media ads measurement through secure multiparty computations.

    world-federation-of-advertisers/cross-media-measurement’s past year of commit activity
    Kotlin 38 Apache-2.0 12 76 (2 issues need help) 86 Updated Jan 12, 2025
  • common-jvm Public

    Implementation of common JVM dependencies for the Halo-CMM repositories.

    world-federation-of-advertisers/common-jvm’s past year of commit activity
    Kotlin 3 Apache-2.0 3 2 14 Updated Jan 12, 2025
  • cross-media-measurement-api Public

    External API definitions for Halo-CMM.

    world-federation-of-advertisers/cross-media-measurement-api’s past year of commit activity
    Starlark 6 Apache-2.0 2 7 (1 issue needs help) 6 Updated Jan 12, 2025
  • consent-signaling-client Public

    Consent Signaling Crypto Library

    world-federation-of-advertisers/consent-signaling-client’s past year of commit activity
    Kotlin 0 Apache-2.0 0 1 0 Updated Jan 12, 2025
  • common-cpp Public
    world-federation-of-advertisers/common-cpp’s past year of commit activity
    C++ 0 Apache-2.0 0 2 (1 issue needs help) 3 Updated Jan 12, 2025
  • world-federation-of-advertisers/virtual-people-core-serving’s past year of commit activity
    C++ 3 Apache-2.0 1 1 1 Updated Jan 7, 2025
  • bazel-registry Public

    Bazel registry for Halo-CMM projects.

    world-federation-of-advertisers/bazel-registry’s past year of commit activity
    Starlark 0 Apache-2.0 1 0 0 Updated Jan 6, 2025
  • productivity-analytics Public

    A suite of tools for analyzing engineering productivity

    world-federation-of-advertisers/productivity-analytics’s past year of commit activity
    Python 0 Apache-2.0 0 5 0 Updated Jan 6, 2025
  • virtual-people-common Public

    This repository is to provide a place to put items that are common across all other virtual people repositories.

    world-federation-of-advertisers/virtual-people-common’s past year of commit activity
    C++ 6 Apache-2.0 4 4 0 Updated Jan 6, 2025
  • world-federation-of-advertisers/virtual-people-training’s past year of commit activity
    C++ 6 Apache-2.0 0 2 3 Updated Jan 6, 2025

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