Reword intro and add more resources

app/(aspects)/words/www/page.mdx

@@ -1,30 +1,30 @@
 # 🌐 Independent Webster
 
 The web is a cool place. We have many platforms, social networks, never-ending
-content, independent websites; and most of it was built on technology intended
-to be decentralized and democratic, which greatly contributed to a diversity of
-participating services and organizations.
+content, and lots of interesting people creating independent websites; and most
+of it was built on technology intended to be decentralized and democratic, which
+greatly contributed to a diversity of participating parties.
 
 Alas, after a few decades observing this ecosystem evolve comes the realization
-of the limitations and wasted potential. Silos thrived while open platforms
-struggle to self sustain. Network effects and cutthroat competition leading to
-consolidation. Each service welcomes more content but is resistant to letting
-users get it elsewhere.
+of current limitations and wasted potential: [silos][] thriving while open
+platforms struggle to self sustain; network effects and cutthroat competition
+leading to consolidation; anti-competitive conglomerates welcoming more user
+content but preventing those outside the walled garden from accessing it.
+
+[silos]: https://indieweb.org/silo
 
-Corporations behind big platforms are financially incentivized to cut off the
-competition and constrain the users who supposedly own the content they produce.
 Hoarding and monetizing data is how these companies are able to grow engagement
 for their ads and services businesses, so strong regulation is generally the
-only reason why a silo would open up.
+only reason why a silo would open up. But policymaking is slow and overloaded
+with tough decisions, having to react to an ever changing technology landscape
+and fight against the interests of the biggest corporations in the world.
 
-But policymaking is slow and overloaded with tough decisions, having to react to
-an ever changing technology landscape and fight against the interests of the
-biggest corporations in the world. It is vital, but it takes time. Fortunately
-there's no need to wait. The independent web, IndieWeb for short, is a
-grassroots movement to nudge the web back into a more decentralized but
-interconnected place.
+The inevitably political fight for a better Internet is vital and I'm hopeful we
+as a society can and will do better, but it takes time. Fortunately there's no
+need to wait. The independent web, IndieWeb for short, is a grassroots movement
+to nudge the web back into a more decentralized but interconnected place.
 
-[Read more...](https://indieweb.org/why)
+Read more at [indieweb.org/why](https://indieweb.org/why).
 
 ## Owning a Domain Name
 
@@ -35,17 +35,20 @@ carefully and considered permanent as much as possible. A domain costs money,
 but a cheap one costs less than a telephone landline.
 
 There are a few tools like [CunningBot][] that can help choosing a domain name
-and others like [Instant Domain Search][] that can quickly search under which
-[TLD][]s a name is available. There are also tools like [Namechk][] that probe
-if common platforms and social networks will have that name as an available
-handles, which is nice for consistency.
+and others like [Instant Domain Search][] and [Website Planet][] that can
+quickly search under which [TLD][]s a name is available. There are also tools
+like [Namechk][] that probe if common platforms and social networks will have
+that name as an available handles, which is nice for consistency.
 
 [CunningBot]: https://cunningbot.com
 [Instant Domain Search]: https://instantdomainsearch.com/
+[Website Planet]: https://www.websiteplanet.com/webtools/domain-name-generator/
 [TLD]: https://en.wikipedia.org/wiki/Top-level_domain
 [Namechk]: https://namechk.com
 
-## Custom Email Address
+Read more at [indieweb.org/personal-domain](https://indieweb.org/personal-domain).
+
+### Bonus: Custom Email Address
 
 If a purchasing a domain name is like buying a virtual plot of land, configuring
 an email would be the equivalent of installing a mail box able to receive the
@@ -61,7 +64,7 @@ future without having to change email address, thus avoiding the hassle of
 notifying contacts and updating sign-ups everywhere. Just point the address to a
 different mailbox and start receiving new mail there. This freedom reduces
 lock-in to specific platforms and is a simple yet effective way to diminish
-corporations' hold on the ecosystem.
+corporations' hold on your communications.
 
 ## A Personal Website
 
@@ -73,3 +76,5 @@ the web.
 
 Static website hosting is cheap - often free - and powerful enough for the vast
 majority of use cases.
+
+Read more at [indieweb.org/homepage](https://indieweb.org/homepage).