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About: Move presentations (pdf/ppx) to end of about. Embed Vid. (#242)
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Note: Feel free to ignore this - just documenting my own experience with
suggestions that would have improved it.

When I started reading about UNTP on the about page, I loved the first
paragraph, then headed for the next link, the short presentation.

Reading the short presentation without any other background caused me to
spend a lot of time trying to parse the info and diagrams without a lot
of context.

If I'd first watched the video (even though I normally prefer to read -
I could have also read below) the same information would have been
presented with a lot more context.

So... this PR does 3 things:
1. Moves the "Presentations & Videos" section to the end (more relevant
after reading the about if I then want to use the presentation info, not
so useful without more context), but
2. Keeps the video intro (which was an excellent intro) prominent at the
start, by adding a <YouTube> react component so that the reader is lead
straight to it (but can scroll past of course)
3. Lastly, my editor has just removed some trailing white-space.


![image](https://github.com/user-attachments/assets/bf875563-bee5-4d0a-8c2a-b74aacb7f966)
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absoludity authored Jan 10, 2025
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14 changes: 14 additions & 0 deletions website/components/YouTube.tsx
Original file line number Diff line number Diff line change
@@ -0,0 +1,14 @@
import React from "react";

export const YouTube = ({ id, }) => (
<div>
<iframe
style={{ width: '100%', aspectRatio: '16/9' }}
src={"https://www.youtube.com/embed/" + id}
title="YouTube Video Player"
allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture"
></iframe>
</div>
);

export default YouTube;
28 changes: 14 additions & 14 deletions website/docs/about/index.md
Original file line number Diff line number Diff line change
Expand Up @@ -4,38 +4,37 @@ title: About the UNTP
---

import Disclaimer from '../\_disclaimer.mdx';
import YouTube from '@site/components/YouTube';

<Disclaimer />

The United Nations Transparency Protocol (UNTP) aims to support governments and industry with practical measures to counter greenwashing by implementing supply chain traceability and transparency at the scale needed to achieve meaningful impacts on global sustainability outcomes.

## Presentations & Videos
Watch a 15 min overview of UNTP or continue learning more below:

* Short UNTP Presentation [PDF](../../files/Short-UNTP-Presentation.pdf) [PPT](../../files/Short-UNTP-Presentation.pptx)
* Longer UNTP Presentation [PDF](../../files/UNTP-Presentation.pdf) [PPT](../../files/UNTP-Presentation.pptx)
* Video presentation (15 mins) [Youtube](https://youtu.be/dJFryZS2UII)
<YouTube id="dJFryZS2UII" />

## Incentives for sustainable supply chains are increasing

Incentives for sustainable supply chains are increasing fast.
Incentives for sustainable supply chains are increasing fast.

* Regulations such as the European [Regulation on Deforestation](https://environment.ec.europa.eu/topics/forests/deforestation/regulation-deforestation-free-products_en) (EUDR) and [Carbon Border Adjustment Mechanism](https://taxation-customs.ec.europa.eu/carbon-border-adjustment-mechanism_en) (CBAM) will present market access barriers or increased border tariffs for non-sustainable produce.
* Regulations such as the European [Regulation on Deforestation](https://environment.ec.europa.eu/topics/forests/deforestation/regulation-deforestation-free-products_en) (EUDR) and [Carbon Border Adjustment Mechanism](https://taxation-customs.ec.europa.eu/carbon-border-adjustment-mechanism_en) (CBAM) will present market access barriers or increased border tariffs for non-sustainable produce.
* These regulations impose [due diligence obligations](https://commission.europa.eu/business-economy-euro/doing-business-eu/corporate-sustainability-due-diligence_en) on entire supply chains, not just final products. Penalties for repeated non-compliance can be as high as 4% of global revenue.
* Financial institutions are rapidly moving to ensure that capital is preferentially focussed on ESG assets. [According to Bloomberg](https://www.bloomberg.com/professional/blog/esg-assets-may-hit-53-trillion-by-2025-a-third-of-global-aum/), within a few years, around $50 Trillion or one third of all global assets under management will be ESG assets.
* Consumer sentiment is driving purchasing decisions to favour sustainable products. At the same time, consumers are increasingly mistrustful of unverifiable claims and look for third party certification based on trusted standards.
* Financial institutions are rapidly moving to ensure that capital is preferentially focussed on ESG assets. [According to Bloomberg](https://www.bloomberg.com/professional/blog/esg-assets-may-hit-53-trillion-by-2025-a-third-of-global-aum/), within a few years, around $50 Trillion or one third of all global assets under management will be ESG assets.
* Consumer sentiment is driving purchasing decisions to favour sustainable products. At the same time, consumers are increasingly mistrustful of unverifiable claims and look for third party certification based on trusted standards.

## But endemic greenwashing risks devaluing the incentives

Greenwashing is a term used to describe a false, misleading, or untrue action or set of claims made by an organization about the positive impact that a company, product or service has on the environment or on social welfare. Just as the incentives described above provide a strong motivation for genuine sustainability in products, so they also provide stronger motivations for greenwashing.
Greenwashing is a term used to describe a false, misleading, or untrue action or set of claims made by an organization about the positive impact that a company, product or service has on the environment or on social welfare. Just as the incentives described above provide a strong motivation for genuine sustainability in products, so they also provide stronger motivations for greenwashing.

The evidence from multiple research activities is that greenwashing is already endemic with around 60% of claims being proven to be false or misleading. This presents a significant threat to sustainability outcomes. But there is room for optimism because around 70% of consumers expect higher integrity behaviour and are willing to pay for it. There are two plausible pathways ahead of us.

![Greenwashing race to the top or bottom](RaceToTopBottom.png)

To win the race to the top, fake claims need to be hard to make. The best way to achieve that is to make supply chains traceable and transparent so that unsustainable practices have nowhere to hide. But, to have any impact, the traceability and transparency measures must be implemented at scale.
To win the race to the top, fake claims need to be hard to make. The best way to achieve that is to make supply chains traceable and transparent so that unsustainable practices have nowhere to hide. But, to have any impact, the traceability and transparency measures must be implemented at scale.


## Challenges
## Challenges

The world's supply chains must reach to the point where digitally verifiable traceability and transparency information is available to meet regulatory compliance, satisfy investors, and motivate consumers for the majority of products on the market. However, achieving transparency at that scale presents some challenges.

Expand All @@ -50,8 +49,9 @@ The UNTP provides a solution to the transparency challenges facing the world's s

![Transparency Challenges](TransparencyChallenges.png)

## Presentations & Videos




* Short UNTP Presentation [PDF](../../files/Short-UNTP-Presentation.pdf) [PPT](../../files/Short-UNTP-Presentation.pptx)
* Longer UNTP Presentation [PDF](../../files/UNTP-Presentation.pdf) [PPT](../../files/UNTP-Presentation.pptx)
* Video presentation (15 mins) [Youtube](https://youtu.be/dJFryZS2UII)

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