perf: improve writing in Airstreams

docs/concepts/protocol/05-airstreams.mdx

@@ -6,8 +6,8 @@ title: "Airstreams"
 
 :::note
 
-Please refer to the [airdrop section](/concepts/use-cases#airdrops) of our use-cases page for an explanation regarding
-why streaming an airdrop makes sense.
+You can refer to the [airdrop section](/concepts/use-cases#airdrops) of our use-cases page to learn more about the
+benefits of streamed airdrops.
 
 :::
 
@@ -18,21 +18,21 @@ a fraction of the tokens every second through a token stream.
 
 The beauty of it is that airdrop recipients are forced to think long-term and keep the project's future as their first
 and foremost priority. They are forced to, because instead of receiving all the tokens at once, they receive them over
-time in the gorgeous Airstreams [interface](https://app.sablier.com/airstreams).
+time in our user-friendly [Airstreams interface](https://app.sablier.com/airstreams).
 
 :::info
 
-An airstream can have claim period of a few days, months, years or even no expiration, you get to chose. You could, for
-example, configure the airdrop of your new token to vest over years, but the recipients will receive the streaming
-tokens only if a claim is made in the interval set.
+An airstream can have a claim window of a few days, months, or even years. Alternatively, they can have no expiration.
+You could, for example, configure the airdrop of your new token to vest over years, but the recipients get the streamed
+tokens only if a claim is made within that period of time.
 
 :::
 
-Airstreams not only create the right incentives for token holders, but also prevents them from dumping their tokens on
+Airstreams not only create the right incentives for token holders, but also prevent them from dumping their tokens on
 day one, as has been the case for many airdrops in the past.
 
-With Airstreams, airdrop recipients only receive a fraction of the tokens every second, only after they claim a stream
-and have to withdraw the tokens which are getting streamed.
+With Airstreams, airdrop recipients receive a fraction of the tokens every second only after they claim the stream.
+Subsequently, they have to submit withdrawal transactions from the stream.
 
 ## White Label Solution
 
@@ -42,46 +42,51 @@ logo displayed in the claim page seen by the airstream recipients.
 However, our partner TokenOps can help with this. You can check out their website [here](https://tokenops.xyz/) and get
 in touch with them on [Telegram](https://t.me/@fabio_tokenops).
 
-## How It Works
+## How it Works
 
-Thanks to our battle-tested token streaming and distribution protocol, you can quickly create Airstreams for thousands
-of recipients in a few clicks using our interface. Recipients and their respective airdrop allocations can be added by
-uploading a simple CSV spreadsheet to the [interface](https://app.sablier.com/airstreams).
+Thanks to our battle-tested token distribution protocol, you can create Airstreams for thousands of recipients in a few
+clicks using our interface. Recipients and their airdropped allocations can be set by uploading a simple CSV spreadsheet
+in the [user interface](https://app.sablier.com/airstreams).
 
-Our spreadsheet feature is the perfect fit for airstreams: it allows you to upload a CSV file with tens of thousands of
-recipients and the interface will automatically create a new airstream for each of these recipients.
+The spreadsheet feature is the perfect fit for airstreams: it allows you to upload a CSV file with tens of thousands of
+recipients and the interface will automatically create a new airstream for each of these recipients. You can download a
+tempalte of the CSV file [here](https://files.sablier.com/templates/airstream-template.csv).
 
-Another great advantage, is that creating an Airstream campaign with thousands of recipients won't ruin you in terms of
-gas fees, on the contrary. When launching a campaign, a contract is deployed, and Airstreams are only created when they
-are claimed by the Airstream recipients. This is made possible by a system called _Merkle Distributor_, which is backed
-by a Merkle Tree, a data structure used for efficiently summarizing and verifying the integrity of large sets of data.
+Another great advantage is that creating an Airstream campaign with thousands of recipients won't ruin you in terms of
+gas fees. When launching a campaign, a contract is deployed, and Airstreams are only created when they are claimed by
+each Airstream recipient. This is made possible by a data structure called Merkle Tree, which efficiently summarizes and
+verifies the integrity of large sets of data.
 
-:::note
+:::info
 
 The contract that implements an Airstream Campaign is called `MerkleStreamer`. For those interested in the technical
 part, [click here](/contracts/v2/reference/periphery/contract.SablierV2MerkleStreamerLL).
 
 :::
 
-When you create an Airstream campaign, all you are really doing is deploying a contract that allows for the recipients
-you put in to prove that they are eligible, and create a stream if they are. That's all it is.
+When you create an Airstream campaign, all you are doing is deploying a contract that allows for the recipients you put
+in to prove that they are eligible, and create a stream if they are. That's all it is.
 
-Additionally, you don't have to immediately fund the Airstream contract. You can first create the contract, and at a
-later date fund it with the tokens to be streamed over.
+Additionally, you don't have to immediately fund the Airstream contract. You can just create the contract and at a later
+date fund it with the airdropped tokens.
 
 **This has three great implications:**
 
 - **Recipients pay for the gas fees themselves to create the stream**, when they claim (the claim action creates the
-  stream). Creating a campaign with thousands of recipients would be incredibly costly if the campaign creator had to
-  pay for all the gas fees.
-- **You keep full control over unclaimed Airstream token allocations**. If a recipient doesn't claim their Airstream,
-  it's not created, and you remain in full control over that token allocation.
-  - This is the case only if the campaign itself has an expiration date. If the campaign has no expiration date, the
-    recipients can claim their Airstreams at any time in the future.
-- **You don't have to fund the campaign directly in order to deploy it**. You can deploy the campaign contract now, and
-  fund it at a later date when you feel comfortable doing so. There is no rush.
+  stream). Creating a campaign with thousands of recipients would be incredibly costly if you had to pay for all the gas
+  fees.
+- **You keep full control over unclaimed Airstreams**. If a recipient doesn't claim their Airstream, it's not created,
+  and you remain in full control over their allocation.
+  - This applies only if the campaign has an expiration date. If there is no expiration date, the recipients can claim
+    their Airstreams at any time in the future.
+- **You don't have to fund the campaign from the get go**. You can deploy the campaign contract now, and fund it at a
+  later date when you feel comfortable doing so. There is no rush.
 
 Once the Airstream campaign is launched, recipients who have claimed can withdraw the tokens which have already been
-streamed at any time using our interface. The deployment page, the last step when launching an Airstream campaign.
+streamed at any time using our interface at [app.sablier.com](https://app.sablier.com).
+
+## Diagram
+
+Here's a diagram showing how an Airstream campaign works:
 
-![Demo](/img/diagram-airstream-campaign.png)
+![Diagram](/img/diagram-airstream-campaign.png)