Releases · pymc-labs/pymc-marketing

What's Changed

Add GeometricAdstock and Logistic transformers by @juanitorduz in #2
Add helper function to generate Fourier modes to model seasonality by @juanitorduz in #10
Add tanh saturation function by @juanitorduz in #9
Add delayed adstock transformation by @juanitorduz in #8
Vectorize adstock transformations by @juanitorduz in #15
Adding a distribution class for the continuous non-contractual setting by @larryshamalama in #16
Adding a distribution class for the continuous contractual setting by @larryshamalama in #36
Implement gamma-gamma model and base CLV API by @ricardoV94 in #61
MMM API Proposal V2 by @juanitorduz in #68
Add BetaGeoModel to clv submodule by @larryshamalama in #67
Make channel_contributions contain a channel axis and exploit that in plots by @lucianopaz in #119
Make compute_channel_contribution_original_scale work with arbitrary dimensions by @lucianopaz in #122
Add utility to compute customer lifetime value by @ricardoV94 in #125
Allow MAP fitting for CLV models by @ricardoV94 in #130
Add Pareto/NBD Distribution Class by @ColtAllen in #131

Add initial CLV content to README by @drbenvincent in #28
MMM Simulated Notebook Example by @juanitorduz in #41
Set up docs by @OriolAbril in #77
Update README.md by @juanitorduz in #107
Work on streamlining docs by @OriolAbril in #103
Add intercept to readme by @juanitorduz in #111
MMM Example Notebook Improvement: Using DelayedSaturatedMMM by @juanitorduz in #123
Fix date typo by @juanitorduz in #124
MMM Notebook: fix z values which should be x by @juanitorduz in #138

Set basic development environment by @juanitorduz in #1
Add setup.py by @juanitorduz in #7
Make code style black compatible by @juanitorduz in #12
Add pyproject.toml by @juanitorduz in #13
Move mmm to a subpackage and import subpackages from parent packages by @lucianopaz in #80
Refactor MMM into Base and subclass by @lucianopaz in #85
Refactor validation and preprocessing to rely on mixin classes by @lucianopaz in #105
Update dependency to PyMC 5.0 by @ricardoV94 in #115
Rename project to pymc-marketing by @ricardoV94 in #116
Release automation by @lucianopaz in #132
Updates for release by @ricardoV94 in #143
Make more extensive usage of the pypoject.toml configuration file by @tomicapretto in #146