0.3.2

What's Changed

New Features 🎉

• Allow custom priors and likelihood in DelayedSaturated MMM by @cetagostini in #397
• Add method thin_fit_result to CLV models by @ricardoV94 in #393
• Allow selecting and overlaying selected channels in contribution plots by @wd60622 in #455

Documentation 📖

• Mention MMM-GPT in READMEby @nialloulton in #434
• Fix failure in CLV quickstart by @xhulianoThe1 in #440

Maintenance 🔧

• Fix latex in plot legends for matplotlib>=3.8.1 by @juanitorduz in #426
• More precise name in parameter plot by @juanitorduz in #437

New Contributors

• @xhulianoThe1 made their first contribution in #440

Full Changelog: 0.3.1...0.3.2

0.3.1

What's Changed

New Features 🎉

• Handle mixed fitting sizes in customer_lifetime_value by @ricardoV94 in #399
• Add CLV plot of customer exposure by @wd60622 in #345
• Add posterior population sampling methods to ParetoNBD by @ColtAllen in #401

Documentation 📖

• Add bolt's journey with pymc-marketing by @SangamSwadiK in #359
• Tiny corrections to documentation of gamma_gamma and pareto_nbd. by @AMeynen in #380
• Fix typo in MMM Readme by @MustaphaU in #416
• Indexing MMM Allocation notebook by @cetagostini in #389
• MMM: fix quickstart instructions not working by @MarkusSagen in #403
• Update README.md to be more descriptive by @nialloulton in #418
• Fix mismatched customer count in CLV Quickstart guide by @takechanman1228 in #419

New Contributors

• @SangamSwadiK made their first contribution in #359
• @MarkusSagen made their first contribution in #403
• @MustaphaU made their first contribution in #416
• @nialloulton made their first contribution in #418
• @takechanman1228 made their first contribution in #419

Full Changelog: 0.3.0...0.3.1

Budget Optimizer

What's Changed

New Features

• Budget allocation and optimal point estimations by @cetagostini in #329

Documentation 📖

• Creating Budget Allocation Notebook Example by @cetagostini in #370
• Fix betageo documentation by @AMeynen in #379

Maintenance 🔧

• Update minimum PyMC dependency by @cetagostini in #385

New Contributors

• @AMeynen made their first contribution in #379
• @cetagostini made their first contribution in #385

Full Changelog: 0.2.2...0.3.0

0.2.2

What's Changed

Documentation 📖

• Fix typos in README by @GiuliaCaglia in #373

Maintenance 🔧

• Don't run prior and posterior predictive when calling fit by @michaelraczycki in #365
• improve pre-processing MMM by @juanitorduz in #376

New Contributors

• @GiuliaCaglia made their first contribution in #373

Full Changelog: 0.2.1...0.2.2

0.2.1

What's Changed

New Features 🎉

• Support numpy arrays in model_config by @michaelraczycki in #351

Documentation 📖

• Fix math expression in BetaGeo model by @konkinit in #354

Maintenance 🔧

• Add optional ax argument to CLV plot utilities by @wd60622 in #344
• Vendor model_builder from pymc-experimental by @maresb in #339

New Contributors

• @konkinit made their first contribution in #354

Full Changelog: 0.2.0...0.2.1

0.2.0

What's Changed

Major Changes 🛠

• MMM models follow a new "scikit-learn"-like API and can be saved and loaded by @michaelraczycki in #309
• CLV models API changed. They can now also be saved and loaded by @michaelraczycki in #298

New Features 🎉

• Improve MMM contribution plots by @juanitorduz in #313
• Add ParetoNBDModel by @ColtAllen in #312
• ParetoNBDModel population distribution sampling and save/load test by @ColtAllen in #327

Documentation 📖

• Add prior Specification to MMM Notebook Example by @juanitorduz in #290
• Add model deployment notebook by @michaelraczycki in #324

Maintenance 🔧

• Vectorize rng_fn in CLV distribution classes by @larryshamalama in #230
• Add a BaseDelayedSaturatedMMM class with no preprocessing steps by @lucianopaz in #281
• Allow custom priors of the BaseDelayedSaturatedMMM model by @juanitorduz in #286
• Add method to sample BetaGeo population parameters by @wd60622 in #303
• Drop support for python 3.8 by @michaelraczycki in #331

Full Changelog: 0.1.1...0.2.0

0.1.1

What's Changed

New Features 🎉

• Add plot of contribution curves over time to MMM by @Garve in #247
• Use original scale for contributions and allow custom colors in MMM by @juanitorduz in #251
• Add yearly seasonality to MMM by @juanitorduz in #242

Documentation 📖

• Add links from CLV/MMM intros to relevant notebooks by @cluhmann in #238
• Link to blogpost by Dr. Robert Kübler by @juanitorduz in #249
• Update installation instructions to use conda-forge by @maresb in #253
• Improve installation instructions in README by @maresb in #254
• Improve freq docstring and fix CLV quickstart by @ricardoV94 in #257
• Add PyMC Marketing logo to the repository and documentation by @drbenvincent in #261

Maintenance 🔧

• Update PyMC dependency and LaTeX representation tests by @larryshamalama in #245

New Contributors

• @Garve made their first contribution in #247
• @maresb made their first contribution in #253

Full Changelog: 0.1.0...0.1.1

0.1.0

What's Changed

New Features 🎉

• Add graphviz function to BaseMMM class by @drbenvincent in #228
• Implement vectorized adstock transformations by @lucianopaz in #221

Bugfixes 🐛

• Resolve MAP fit failing in BetaGeoModel by @larryshamalama in #226

Documentation 📖

• Make docs footer smaller and more responsive by @ricardoV94 in #199
• Update README.md, add CONTRIBUTING.md by @drbenvincent in #204
• Add UML diagrams for overview of the codebase by @drbenvincent in #210
• Add sample datasets for MMM and CLV quickstart examples by @drbenvincent in #223
• Add installation instructions and quickstart to docs by @drbenvincent in #224
• Change ROAS scale in MMM example by @ricardoV94 in #233
• Add more detail to the guide for contributors by @drbenvincent in #229
• Add new guide section to docs by @drbenvincent in #209

Maintenance 🔧

• MMM data_df param renamed to data by @michaelraczycki in #186
• Rename fitting_method to fit_method by @ricardoV94 in #198
• Use numerically stable logp for BG/NBD by @larryshamalama in #184
• Remove reference to previous package name by @wd60622 in #201
• Use MaxAbsScaler instead of MinMaxScaler for Target MMM by @juanitorduz in #227

New Contributors

• @michaelraczycki made their first contribution in #186
• @wd60622 made their first contribution in #201

Full Changelog: 0.0.4...0.1.0

0.0.4

What's Changed

New Features 🎉

• Add clv_summary Utility Function by @ColtAllen in #164
• Add Individual Shifted Beta Geometric (sBG) model by @ricardoV94 in #133

Bugfixes 🐛

• Fix bug in MMM prior predictive sampling by @xalelax in #173
• Fix inconsistent control coordinate by @xalelax in #174

Maintenance 🔧

• Relax matplotlib dependency by @juanitorduz in #179

New Contributors

• @xalelax made their first contribution in #173

Full Changelog: 0.0.3...0.0.4

0.0.3

What's Changed

Documentation 📖

• Add CLV Quickstart notebook by @larryshamalama in #139

New Contributors

• @cluhmann made their first contribution in #151

Full Changelog: 0.0.2...0.0.3