0.10.0

What's Changed

New Features 🎉

• #1063 Pareto_nbd distribution enhancements by @Ishaanjolly in #1067
• #990 - Plot FourierBase along date rather than index by @Ishaanjolly in #1068
• Add CLV Cumulative Transaction Utlity by @ColtAllen in #1076

Bugfixes 🐛

• michaelis_menten transformation as pt.TensorVariable by @PabloRoque in #1054

Documentation 📖

• comment save notebook in mmm example by @juanitorduz in #1053
• #1020 Correction of doctring for plot.py for sample_kwargs by @Ishaanjolly in #1060
• remove spend scaling step from budget optimizer by @juanitorduz in #1070
• added plotting options to plot_posterior_predictive by @jsnyde0 in #1072
• Docs update: make sure the right title shows up on Google by @ulfaslak in #1074
• small fixes mm roas notebook by @juanitorduz in #1083
• New notebook: causal inference with MMM's by @drbenvincent in #1032
• Polishing the new new causal ladder docs page by @drbenvincent in #1084
• Fix malformed equation in MMM docstring by @wd60622 in #1085
• MMM Case Study from PyData Global by @juanitorduz in #1044

Maintenance 🔧

• #1035 Distribution new customer enhancements by @Ishaanjolly in #1061
• Deprecate several pymc_marketing.mmm.utils functions by @PabloRoque in #1078
• Automatic labeling of untouched issues by @wd60622 in #1086

New Contributors

• @jsnyde0 made their first contribution in #1072

Full Changelog: 0.9.0...0.10.0