try to fix pushing images

Makefile

@@ -2,14 +2,10 @@ VERSION = 4.0.0
 ifneq ($VERSION, edge)
 MAJOR_VERSION := $(shell awk -v OFS=. -F. '{print $$1,$$2}' <<< $(VERSION))
 endif
-ifeq ($(GITHUB_ACTIONS),true)
-IMG_REPO = ghcr.io
-else
-IMG_REPO = docker.io
-endif
+
 OWNER = phusion
 DISABLE_OPTIMIZATIONS = 0
-IMAGE = $(IMG_REPO)/$(OWNER)/holy-build-box
+IMAGE = $(OWNER)/holy-build-box
 
 .PHONY: build test tags push release
 
@@ -27,10 +23,10 @@ endif
 
 build:
 ifeq ($(_build_amd64),1)
-	docker buildx build --platform "linux/amd64" --rm -t $(IMAGE)-amd64:$(VERSION) --pull --build-arg DISABLE_OPTIMIZATIONS=$(DISABLE_OPTIMIZATIONS) .
+	docker buildx build --load --platform "linux/amd64" --rm -t $(IMAGE)-amd64:$(VERSION) --pull --build-arg DISABLE_OPTIMIZATIONS=$(DISABLE_OPTIMIZATIONS) .
 endif
 ifeq ($(_build_arm64),1)
-	docker buildx build --platform "linux/arm64" --rm -t $(IMAGE)-arm64:$(VERSION) --pull --build-arg DISABLE_OPTIMIZATIONS=$(DISABLE_OPTIMIZATIONS) .
+	docker buildx build --load --platform "linux/arm64" --rm -t $(IMAGE)-arm64:$(VERSION) --pull --build-arg DISABLE_OPTIMIZATIONS=$(DISABLE_OPTIMIZATIONS) .
 endif
 
 test: