docs: convert personal account to org

content/docs/manage/organizations.md

@@ -11,17 +11,17 @@ Build your team in Neon with Organizations. Manage all of your team's projects u
 
 ## About Neon Organizations
 
-In the Neon Console, the Organizations page provides a centralized view of all your team’s projects. From there, you can create new projects, manage existing ones, as well as oversee your organization’s members and your billing information.
+In the Neon Console, the Organizations page provides a centralized view of all your team's projects. From there, you can create new projects, manage existing ones, as well as oversee your organization's members and your billing information.
 
 ![organizations projects tab](/docs/manage/org_projects.png)
 
 ## User roles and permissions
 
 Each organization is made up of three types of users:
 
-- **Admin** — Administrators have access to all projects in the organization. Additionally, admins manage all permissions, invitations, and billing details.
-- **Members** — Members have access to all the projects that belong to the organization. They need to be invited to the organization by an Admin.
-- **Collaborators** — Collaborators are people given limited access to particular projects. See [Collaborators](/docs/guides/project-collaboration-guide). They do not have access to the Organization dashboard. Projects will appear under the **Shared with you** grouping in their personal account.
+- **Admin** — Administrators have access to all projects in the organization. Additionally, admins manage all permissions, invitations, and billing details.
+- **Members** — Members have access to all the projects that belong to the organization. They need to be invited to the organization by an Admin.
+- **Collaborators** — Collaborators are people given limited access to particular projects. See [Collaborators](/docs/guides/project-collaboration-guide). They do not have access to the Organization dashboard. Projects will appear under the **Shared with you** grouping in their personal account.
 
 Here's a breakdown of what actions each role can take:
 
@@ -37,27 +37,72 @@ Here's a breakdown of what actions each role can take:
 
 ## Create an organization
 
-To get started, click **Create organization** from the breadcrumb dropdown.
+<div style={{ display: 'flex', alignItems: 'top' }}>
+  <div style={{ flex: '0 0 45%', paddingRight: '20px' }}>
+    To get started, click **Create organization** from the breadcrumb dropdown.
+  </div>
+  <div style={{ flex: '0 0 55%', marginTop: '-20px' }}>
+    <img src="/docs/manage/orgs_create_button.png" alt="create organization button" style={{ verticalAlign: 'middle', maxWidth: '100%' }} />
+  </div>
+</div>
+<Tabs labels={["Free Plan","Paid plans"]}>
 
-![create organization button](/docs/manage/orgs_create_button.png)
+<TabItem>
 
-You'll be asked to select a plan and confirm your billing details. After confirming billing, you'll be directed to your organization's billing page, where you can take steps like inviting [members](/docs/manage/orgs-manage#invite-members) and [transferring projects](/docs/manage/orgs-project-transfer).
+<div style={{ display: 'flex', alignItems: 'center' }}>
+  <div style={{ flex: '0 0 45%', paddingRight: '20px' }}>
+    If you're on the Free Plan, you'll need to choose a paid plan for your organization (since organizations are a paid feature).
+
+    You'll be prompted to choose to select a plan and enter billing details. After confirming, you'll be directed to your organization's billing page, where you can invite [members](/docs/manage/orgs-manage#invite-members) and [transfer projects](/docs/manage/orgs-project-transfer).  
+  </div>
+  <div style={{ flex: '0 0 55%', marginTop: '-20px' }}>
 
 ![getting started with new org](/docs/manage/orgs_create_next.png)
+  </div>
+</div>
+
+</TabItem>
+
+<TabItem>
+
+<div style={{ display: 'flex', alignItems: 'top' }}>
+  <div style={{ flex: '0 0 45%', paddingRight: '20px' }}>
+    If you're already on a paid plan for your personal account, you'll have two options: convert your personal account to an organization, or create a new organization from scratch.
+  </div>
+  <div style={{ flex: '0 0 55%', marginTop: '-20px' }}>
+
+![convert personal account to an organization](/docs/manage/orgs_create_with_transfer.png)
+  </div>
+</div>
+
+### Convert your personal account
+
+Converting your personal account transfers all of your projects and billing to the new organization. Your personal account will switch to the Free Plan. This is a quick, one-time, one-way operation: everything in your personal account is transferred to your new organization instantly. There is no service disruption, no change to your connections, and no way to move resources back to your personal account after the conversion.
+
+### Create a new organization
+
+If you choose to create a new organization, you can decide which projects (if any) you want to [transfer](/docs/manage/orgs-project-transfer). First, you'll need to select a paid plan for the organization. Your personal account will remain on its current paid plan — so note that you'll be billed for both your personal and organization accounts. This option is helpful if you want to keep personal projects separate while still requiring paid features like higher allowances or additional security.
+
+</TabItem>
+</Tabs>
+
+<Admonition type="note">
+Project transfers to an organization are one-way. You cannot move organization projects back to your personal account.
+</Admonition>
 
 ## What's next?
 
-After creating the organization, your next actions depend on your particular scenario. Here are a couple example scenarios.
+After creating the organization, your next actions depend on your particular scenario. Here are a couple of example scenarios.
 
-### Scenario 1 &#8212; Moving an existing team to a new organization
+### Scenario 1 — Moving an existing team to a new organization
 
-If you’re currently on a paid plan, using project collaboration to work with your team on your Personal account projects, and you intend to work primarily from your new Organization account:
+If you're currently on a paid plan, using project collaboration to work with your team on your Personal account projects, and you intend to work primarily from your new Organization account:
 
 - [Transfer your existing projects](/docs/manage/orgs-project-transfer#transfer-projects-in-bulk) from your personal account to the new organization. You can leave up to 10 projects behind, since that's the Free Plan limit.
 - Downgrade your personal account to the [Free Plan](/docs/introduction/manage-billing#change-your-plan) once all projects are transferred. This shifts all billing to the Organization.
 - [Invite](/docs/manage/orgs-manage#invite-members) your team members to join the organization.
 
-### Scenario 2 &#8212; Starting a new organization from scratch
+### Scenario 2 — Starting a new organization from scratch
 
 In this scenario you've been using Neon for personal projects for some time, and you now want to bring Neon to your company, but still keep your personal projects separate. You might instead:
 
@@ -67,7 +112,7 @@ In this scenario you've been using Neon for personal projects for some time, and
 
 ## Limitations
 
-As we continue to refine our Organizations feature during this Beta phase, please remember that these features are only available under paid account plans. Here are some temporary limitations you should be aware of:
+As we continue to refine our organization features during this Beta phase, please remember that these features are only available under paid account plans. Here are some temporary limitations you should be aware of:
 
 - **Integration limitations** — You cannot install new Vercel integrations on organization-owned projects.
 - **Branch management** — All users are currently able to manage [protected branches](/docs/guides/protected-branches), regardless of their role or permission level. Granular permissions for this feature are not yet implemented.