Pardot Plugin for WordPress

Integrate Pardot with WordPress: easily track visitors, embed forms and dynamic content in pages and posts, or use the forms or dynamic content widgets.

Description

Say hello to marketing automation simplicity! With a single login, your self-hosted WordPress installation will be securely connected with Pardot. With the selection of your campaign, you'll be able to track visitors and work with forms and dynamic content without touching a single line of code. You can use the widget to place a form or dynamic content anywhere a sidebar appears, or embed them in a page or post using a shortcode or the Pardot button on the Visual Editor's toolbar.

Installation

1. Upload pardot-for-wordpress/trunk to your /wp-content/plugins/ directory or go to Plugins > Add New in your WordPress Admin area and search for Pardot.
2. Activate the plugin through the 'Plugins' menu in WordPress.
3. Go to Settings > Pardot Settings and authenticate with either Pardot or Salesforce SSO.
4. Select your campaign (for tracking code usage).

Authenticating with Salesforce SSO

In order to use Salesforce SSO authentication, you must create a connected appliation for the plugin in your Salesforce org.

1. Navigate to App Manager.
2. On the top right, click the "New Connected App" button.
3. Enter an app name, API name, and contact email of your choice.
4. Click the "Enable OAuth Settings" toggle.
5. Enter a Callback URL to allow Salesforce to redirect users back to your Pardot plugin settings page. The URL should look similar to: https://[YourWordpressDomainHere]/wp-admin/options-general.php?page=pardot.
6. Add "Access Pardot Services (pardot_api)" and "Perform requests on your behalf at any time (refresh_token, offline_access)" to your selected OAuth scopes.
7. Save your connected application. A new page will appear with the Consumer Key and Consumer Secret.
8. Enter your Consumer Key, Consumer Secret, and Pardot Business Unit ID into the Pardot WordPress settings screen. To find the Pardot Business Unit ID, go to Salesforce Setup and enter "Pardot Account Setup" in the Quick Find box. Your Pardot Business Unit ID begins with "0Uv" and is 18 characters long. If you cannot access the Pardot Account Setup information, ask your Salesforce Administrator to provide you with the Pardot Business Unit ID.
9. Click "Save Settings".
10. When the page reloads, click "Authenticate with Salesforce". Enter your Salesforce credentials in the popup that appears.

You should then see Authentication Status change from "Not Authenticated" to "Authenticated".

Frequently Asked Questions

How do I add the tracking code?

Once you add your credentials to the Settings page and click "Save Settings" (which authenticates you), a dropdown of your campaigns will appear. Select the one you want to use for your tracking code, and click "Save Settings" again. The tracking code will automatically be added to the footer of every page.

Why isn't the tracking code appearing on some or any of my pages?

Make sure you've authenticated successfully, first of all, then make sure you've selected a campaign on the Settings page and clicked "Save Settings".

If you've done this, it may be that your current template isn't coded well. This plugin hooks into the wp_footer action, which should be called every time a non-admin page loads. If you don't see this anywhere in your theme (a common place is your theme's footer.php file), you'll need to add <?php wp_footer(); ?> appropriately.

How can I use the shortcodes without the Visual Editor?

Two simple shortcodes are available for use.

Form Shortcode

[pardot-form id="{Form ID}" title="{Form Name}" class="" width="100%" height="500" querystring=""]

Use [pardot-form] with at least the id parameter. For instance, [pardot-form id="1" title="Title"] renders my Pardot form with an ID of 1.

Optional parameters:

The title parameter is included when using the toolbar button, but it's not required for display. There is no default.

The class parameter allows you to add additional classes to the iframe element. There is no default, but the class pardotform is now automatically added, regardless of any additional classes.

The width parameter will set the width of the iframe in pixels or percentage. For example, "500", "500px", and "80%" are all valid. The default is 100%.

The height parameter will set the height of the iframe in pixels only. For example, "500" or "500px" are valid. The default is 500px.

The querystring parameter appends an arbitrary string to the end of the form's iframe source. This is helpful for passing data directly into the form. You can also do this with filters (see below).

Dynamic Content Shortcode

[pardot-dynamic-content id="{Dynamic Content ID}" height="{height in px/%}" width="{width in px/%}" class="{additional classes}"]

Use [pardot-dynamic-content] with at least the id parameter.

The default parameter is used for accessibility. Whatever is placed here is wrapped in <noscript> tags and is shown only to users who have JavaScript disabled. By default, it will automatically be your "Default Content" as designated in Pardot. So,

[pardot-dynamic-content id="1"]

would render something like:

<div data-dc-url="http://go.pardot.com/dcjs/99999/99/dc.js" style="height:auto;width:auto;" class="pardotdc">My default content.</div>

...which would show the dynamic content to users with JavaScript enabled, and 'My default content' to users with it disabled.

The class parameter allows you to add additional classes to the dynamic content element. There is no default, but the class pardotdc is now automatically added, regardless of any additional classes.

The width parameter will set the width of the element in pixels or percentage. For example, "500px" and "80%" are valid. The default is "auto".

The height parameter will set the height of the element in pixels or percentage. For example, "500px" and "80%" are valid. The default is "auto".

How do I change my campaign?

Simply choose another campaign in Settings > Pardot Settings and click 'Save Settings'.

Some of my form is cut off. What should I do?

Since every WordPress theme is different, embedded forms won't always automatically fit. You'll want to make a Pardot Layout Template specifically for your WordPress theme:

1. Go to Forms in Pardot. Find and edit the form that needs updating.
2. Click ahead to the 'Look and Feel' step of the wizard and select the 'Styles' tab.
3. Set 'Label Alignment' to 'Above' and click 'Confirm and Save.'.
4. Click the link to the layout template being used by the form.
5. Edit the layout template and add the following to the <head> section of the template:

<style type="text/css">
	#pardot-form input.text, #pardot-form textarea {
		width: 150px;
	}
</style>

A width of 150px is just a starting point. Adjust this value until it fits on your page and add additional styles as you see fit. For styling help, reference our Basic CSS for Forms page.

I just added a form or dynamic content, and it's not showing up to select it yet.

Go to Settings > Pardot Settings and click 'Reset Cache'. This should reinitialize and update your Pardot content.

The editor popup doesn't work, and I know that my WordPress installation is a little different.

As of version 1.4, developers can now deal with various directory configurations that would previously cause the plugin to break. This is due to the plugin not being able to find wp-load.php.

To fix it, add a new file called pardot-custom-wp-load.php to the plugins/pardot/includes directory (this will never be overridden by updates). In that file, define a constant that gives the absolute path to your wp-load.php file. For instance:

<?php
define('PARDOT_WP_LOAD', '/path/to/wp-load.php');

Filters

pardot_form_embed_code_[Form ID]

Filter the entire embed code for a given form. A common usage for this is conditionally appending a query string. So, for instance, the following will filter the embed code for form #545 and append an arbitrary parameter along with the post ID of the page being viewed:

function pardot_custom_append_querystring($body_html) {
	return preg_replace( '/src="([^"]+)"/', 'src="$1?this=that&postID=' . get_the_ID() . '"', $body_html );
}

add_filter( 'pardot_form_embed_code_54796', 'pardot_custom_append_querystring' );

You can apply any conditional logic you want. For instance, this will append the same information, but only if you're on the "About" page:

function pardot_custom_append_querystring($body_html) {
	if ( is_page('About') ) {
		$body_html = preg_replace( '/src="([^"]+)"/', 'src="$1?this=that&postID=' . get_the_ID() . '"', $body_html );
	}
	return $body_html;
}

add_filter( 'pardot_form_embed_code_54796', 'pardot_custom_append_querystring' );

pardot_https_regex

Filter the regular expression used to find URLs to be converted to https://go.pardot.com. This is only used when "Use HTTPS?" is checked in the settings. You may want to filter this regex if you find it's not properly capturing and converting your URLs.

function pardot_custom_filter_https_regex() {
	return "/(http|https|ftp|ftps)\:\/\/[a-zA-Z0-9\-\.]+\.[a-zA-Z]{2,63}(\/\S*)?/";
}

add_filter( 'pardot_https_regex', 'pardot_custom_filter_https_regex' );

Changelog

1.5.6

• Fix - Persist access token refreshes properly

1.5.5

• Fix - Allow retrieving more than 200 assets when authing via Salesforce SSO

1.5.4

• Fix - Enforce Https for Salesforce SSO Redirect URI

1.5.3

• Fix - New response of invalid grant no longer cause oauth to become invalidated

1.5.2

• Fix - v3 Pardot API call goes to appropriate endpoint

1.5.1

• Fix - Handled an issue that cause de-authentication

1.5.0

• Maintenance - Added Salesforce SSO authentication in preparation of Pardot authentication being discontinued in February 2021
• Improvement - Added authentication status indicator to settings page
• Improvement - Users no longer need to refresh the settings page after resetting settings
• Fix - Admin notices no longer overlap the Pardot logo on the settings page
• Fix - "#cancel" button on popup when not authenticated now closes popup (also changed name to more descriptive "Close")
• Fix - PHP error no longer appears when initially adding widget

1.4.13

• Fix - Prevents a potential error with loading functions from pluggable.php
• Fix - Look for specific error messages and bail on auto-retrying authentication (to prevent loops)

1.4.12

• Fix - Show title attribute on form iframe
• Improvement - Improve encryption of stored strings

1.4.11

• Improvement - Improve password handling on settings screen

1.4.10

• Fix - Disable recursion bug that resulted in overloaded cache and transient rows (click Empty Cache button in settings or manually delete the _pardot_cache_keys and _pardot_transient_keys rows from your options table)

1.4.9

• Fix - Set autoload to false when updating options to prevent large DB value from being loaded into memory
• Maintenance - Move authorization to headers to conform with API docs (#27) Thanks @adelawalla!
• Fix - Ensure proper counting when looping through assets (#25) Thanks @stefanwiebe!
• Fix - Update settings screen text for finding API key
• Fix - Remove undefined tb_close JS function causing console error

1.4.8

• Fix - Show any authentication-related error messages returned by the Pardot API to the user, where possible, to aid troubleshooting [106707]

1.4.7

• Fix - Restored some older cache-clearing code to help ensure Pardot data that preceded the 1.4.6 release is indeed cleared from the cache [104403]

1.4.6

• Fix - Added support for OpenSSL-based protection of settings data, addressing the deprecation and removal of Mcrypt-support in PHP 7.x [90688]
• Fix - Implemented changes to ensure the cache can successfully be cleared within environments that use persistent caching [88962]
• Fix - Prevent PHP errors that would sometimes arise with empty campaign data, especially in PHP 7.0 and higher (props to @jimcin and @jarvizu for reporting this issue!) [102028]
• Tweak - Resolved an issue that resulted in the display of duplicate confirmation notices when updating plugin settings [99848]
• Tweak - "Reset All Settings" functionality altered to more reliably delete all settings [90688]
• Tweak - Added filter hook pardot_get_setting [100888]

1.4.5

• Fix - Fixed some layout issues when the Pardot shortcode-builder form is viewed in smaller browser sizes or mobile devices [89563]

1.4.4

• Fix - Restored functionality of the Pardot button in the visual editor [86322]

1.4.3

• Fixes a more obscure bug that would cause the plugin to become unauthenticated

1.4.2

• Fixes a bug that would cause the plugin to become unauthenticated

1.4.1

• Allow connection with API v4
• Improve regex for HTTPS and add filtering

1.4

• Add HTTPS option
• Add "querystring" parameter in shortcode
• Allow embed code to be filtered
• Change "Pardot Settings" link to "Pardot"
• Update branding
• Allow override for wp-load.php in various installation configurations
• Fixes errant notice on 404 pages

1.3.10

• Improve WordPress 3.9 compatibility (Tiny popup titles; update Chosen)

1.3.9

• Fixes a small bug with a JS library being called in the wrong place

1.3.8

• Add Chosen selector to forms and dynamic content
• Fix async DC bug
• Enchance password authentication encoding

1.3.7

• Add Chosen selector to campaign settings
• Fix authentication issue

1.3.6

• Adds support for 400+ campaigns, form, and dynamic content blocks
• Updates branding

1.3.5

• Fixed a bug where pardotform class might be applied to closing iframe tag (thanks palpatine1976!)
• Optimize code to remove some debug messages
• Improve campaign retrieval for over 200 campaigns

1.3.4

• Fixed a bug where tracking code might show the wrong ID.

1.3.3

• Accounts for a minor API change in the tracking code
• Adds support for 200+ campaigns

1.3.1

• Fixed a bug with shortcode_exists fatal error

1.3.1

• Fixed a bug with has_shortcode fatal error

1.3

• Use new asynchronous loading for Dynamic Content

1.2

• Added ability to specify height, width, and class on the form
• Added class 'pardotform' to every iframe for easier styling

1.1.5

• Add some helpful links to the Reset Cache button
• Minor UI tweaks
• Updated the Pardot logos
• Updated screenshots for 3.5

1.1.4

• Fix TinyMCE modal bug when no forms or dynamic content is present
• Support for 200+ forms and dynamic content items
• Other minor checks

1.1.3

• Checks for mcrypt and falls back safely if not (fixes blank admin screen bug)

1.1.2

• Clear cache when resetting all settings
• Be more forgiving with login whitespace
• Make some security improvements

1.1.1

• Make <noscript> default to Default Pardot Content

1.1.0

• Added dynamic content shortcodes
• Added title field to form widget
• Added 'Reset Cache' option

1.0.3

• Added form caching for faster rendering and less requests

1.0.2

• Fix a caching issue that was causing the most recently-used form to render on all posts/pages
• Extended API cache timeout

1.0.1

• Fix bug with form order in content

1.0

• Initial release.