Absorption + Narrative Shift Worksheets
Absorption Goal: How do we bring people into our work.
What tactic are you going to test? (posting on social media, making a new flyer on the issue)
How will you measure the # of new people part of the team? (join Issue email list, come to in person meeting, come to rally, etc):
How much follow up will you do with each new person and how? (email or call all people you reached out to, canvass with flyers, etc).
Call to action/petition/email list/event/etc (How you track, do follow up):
Goal number of new people brought into team through absorption tactic: ____________________________
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Narrative Shift Goal: Creating a clear campaign story to make your campaign east to win.
What is your campaign goal?
What is your core message/story for your campaign (or, how will you figure this out)? Is it clear and does it cover the main points of what makes your campaign important?
What’s a part of the story of your work would need to change to make your campaign easier to win? (If struggling: go back to your core message) ____________________________________________
Who needs to believe this story/core message to make my campaign easier to win?:
Your Medium/Media(s) to reach those people:
How will you track this? How will you know it’s working?
-- Reflection: How will you make time and space for this in your campaign? How many hours are you planning to spend?
What training and access to tools do I need for these goals in the next 3 months?
How do I want to involve leaders in this work, and who on my team can I work on this with?
What makes me nervous about these goals? How can I be accountable to them and come back to this worksheet?