⚠️ NOTE: This version is deprecated and archived. Check out Meta's new extension on Magento Marketplace. To contribute or report issues, visit https://github.com/magento/meta-for-magento2.
Marketing on Facebook helps your business build lasting relationships with people, find new customers and increase sales for your online store. With this Facebook ad extension, we make it easy to reach the people who matter to your business and track the results of your advertising across devices. This extension will help you:
Set up the Meta pixel to find new customers, optimize your ads for people likely to buy and reach people with relevant ads on Facebook after they've visited your website.
Connect your product catalog to Facebook to use dynamic ads. Reach shoppers when they're on Facebook with ads for the products they viewed on your website.
When you have the Meta pixel set up, you can use Facebook ads reporting to understand the sales and revenue that resulted from your ads. Many online retailers have found success using the Meta pixel to track the performance of their ads and run dynamic ads:
“The ability to measure sales was the first sign that our business would be a success. Our first day of breaking 100-plus sales always sticks out. Point blank, our marketing plan is Facebook, Facebook, and more Facebook... Facebook is 100% the backbone of our customer acquisition efforts and it's been made even better with the improved Facebook pixel” — Ali Najafian, co-founder, Trendy Butler
“I'm thrilled with the results we've seen since launching dynamic ads. We saw a rise in conversions almost immediately after launch and have been able to scale the program at an impressive pace over the past 6 months. These ads have proven to be a key component of our marketing efforts” — Megan Lang, Digital Marketing Manager, Food52
“With dynamic ads, Target has been able to easily engage consumers with highly relevant creative. The early results have exceeded expectations. Performance has been especially strong on mobile devices — an important and fast-growing area for Target — where we're seeing two times the conversion rate” — Kristi Argyilan, Senior Vice President, Media and Guest Engagement at Target
Installing the Meta pixel allows you to access the features below:
Conversion tracking: See how successful your ad is by seeing what happened as a direct result of your ad (including conversions and sales)
Optimization: Show your ads to people most likely to take a specific action after clicking on them, like adding an item to their cart or making a purchase
Remarketing: When people visit your website, reach them again and remind them of your business with a Facebook ad
Importing your product catalog to Facebook allows you to use dynamic ads. Dynamic ads look identical to other link ads or carousel-format ads that are available on Facebook. However, instead of individually creating an ad for each of your products, Facebook creates the ads for you and personalizes them for each of your customers.
Scale: Use dynamic ads to promote all your products without needing to create individual ads for each item
Highly relevant: Show people ads for products they're interested in to increase the likelihood of a purchase
Always-on: Set up your campaigns once and continually reach people with the right product at the right time
Cross-device: Reach people with ads on any device they use, regardless of where they first see your products
Facebook Business Extension - Installation steps
INSTALL FACEBOOK BUSINESS EXTENSION FROM ZIP FILE ON YOUR DEV INSTANCE. TEST THAT THE EXTENSION WAS INSTALLED CORRECTLY BEFORE SHIPPING THE CODE TO PRODUCTION
Before installing, verify your Magento cron job is up and running, read more about it on this page.
Login to your server instance.
You can download and install our extension in Magento marketplace if you have a marketplace account.
- Go to your magento root path
- Execute command
cd /var/www/Magentoorcd /var/www/html/Magentobased on your server Centos or Ubuntu. - run composer command:
composer require facebook/facebook-for-magento2
- To enable module execute
php bin/magento module:enable Facebook_BusinessExtension - Execute
php bin/magento setup:upgrade - Optional
php bin/magento setup:static-content:deploy - Execute
php bin/magento setup:di:compile - Execute
php bin/magento cache:clean - Execute
php bin/magento cron:runthree times
- extract files from an archive.
- Execute command
cd /var/www/Magento/app/codeorcd /var/www/html/Magento/app/codebased on your server Centos or Ubuntu. - Move files into Magento2 folder
app/code/Facebook/BusinessExtension. If you downloaded zip file on github, you need to create directoryapp/code/Facebook/BusinessExtension. If you downloaded zip from facebook, those two folders are included.
- Make sure you have correct read/write permissions on your Magento root directory. Read about them here.
- Move to magento root folder by executing command
cd ../../
You can install the extension with a bash script.
- Copy the install-facebook-business-extension.sh script to your Magento root folder.
- Give it execute permission with
chmod +x install-facebook-business-extension.sh(you may have to log in as root user to do it). - Switch to Magento files owner user and run:
./install-facebook-business-extension.sh. - You should read
Installation finishedwhen the script is done.
- Execute the following commands to manually install Facebook Business Extension.
- Install the Facebook Business SDK for PHP:
composer require facebook/php-business-sdk. This dependency is used by the extension. - You will see a message similar to:
Installing facebook/php-business-sdk (8.0.0): Downloading (100%) - Execute
php bin/magento module:status - You must see Facebook_BusinessExtension in the list of disabled modules.
- To enable module execute
php bin/magento module:enable Facebook_BusinessExtension - Execute
php bin/magento setup:upgrade - Optional
php bin/magento setup:static-content:deploy - Execute
php bin/magento setup:di:compile - Execute
php bin/magento cache:clean - Execute
php bin/magento cron:runthree times
- Upon successful installation, login to your Magento Admin panel.
- Click the Stores icon in the main menu.
- There should be a section named Facebook -> Setup
- Click on 'Setup' to go to the Extension Installation Page.
If you want to test this extension in a separate environment, without making changes in your production server, you can use the files provided in tests folder.
Follow docker-installation-instructions.txt file to run a Magento 2 store with the extension installed, using Docker, so you can test in your local machine.
Visit Facebook's Advertiser Help Center.
Facebook Business Extension For Magento2 requires
- Magento version 2.0 and above
- PHP 7.0 or greater
- Memory limit of 1 GB or greater (2 GB or higher is preferred)
See the CONTRIBUTING file for how to help out.
Facebook Business Extension For Magento2 is Platform-licensed.