README update & PR template added.

.github/pull_request_template.md

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+### Preflight
+- [ ] There are unit tests for this change
+- [ ] There are integration tests for this change
+
+### What does this PR do?

README.md

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 # distributed-ethnography
 
-Distributed ethnography is a method of understanding a "community’s belief systems through their own narratives" (K Mausch, 2018). It takes the idea 
-that it's very difficult to use technology to understand what someone means, and has the storyteller quickly explain the meaning of their story which 
-can be used as metadata. Technology can then use this metadata to aggregate and slice stories from hundreds or thousands of storytellers, and provide
-the end consumer of this information a way of understanding trends and then diving into the individual stories.
+Distributed ethnography is a method of understanding a "community’s belief systems through their own narratives" (K Mausch, 2018). It tackles the idea 
+that it's very difficult to use technology to understand what someone means by having the storyteller quickly explain the meaning of their story across
+a set of dimensions. These dimensions can then be used as metadata. Technology can then use this metadata to aggregate and slice stories from hundreds 
+or thousands of storytellers, and provide the end consumer of this information a way of understanding trends and then diving into the individual stories.
 
 I first came across distributed ethnography through a speech given by Dave Snowden (D Snowden, 2016). In that speech, Dave makes a very strong case
 for the weaknesses in traditional survey-based, and presented his approach of having survey respondents tell a story and then rank the meaning over