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<div id="fisheries-behavior-change" class="section level1">
<h1>fisheries-behavior-change</h1>
<p>This repository contains the code and data for reproducing McDonald, <em>et al.</em> 2019 (Conservation Biology, in review): “Catalyzing sustainable fisheries management though behavior change interventions.”</p>
<p>This repository contains the code and data for reproducing McDonald, <em>et al.</em> 2019 (Conservation Biology): “Catalyzing sustainable fisheries management though behavior change interventions” (<a href="https://doi.org/10.1111/cobi.13475" class="uri">https://doi.org/10.1111/cobi.13475</a>).</p>
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<p><strong>Title</strong>: Catalyzing sustainable fisheries management though behavior change interventions</p>
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<p><strong>Authors</strong>: Gavin McDonald, Molly Wilson, Diogo Veríssimo, Rebecca Twohey, Michaela Clemence, Dean Apistar, Stephen Box, Paul Butler, Fel Cesar Cadiz, Stuart J. Campbell, Courtney Cox, Micah Effron, Steve Gaines, Raymond Jakub, Roquelito H. Mancao, Pablo T. Rojas, Rocky Sanchez Tirona, Gabriel Vianna</p>
</blockquote>
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<p><strong>Abstract:</strong> Small-scale fisheries are an important livelihood and the primary source of protein for coastal communities in many of the poorest regions in the world, yet many are currently overfished and suffer from overfishing, requiring effective and scalable management solutions. Positive ecological and socioeconomic responses to management typically lag behind immediate costs borne by fishers from fishing pressure reductions necessary for fisheries recovery. These short-term costs challenge the long-term success of these interventions. However, social marketing may increase perceptions of management benefits before ecological and socioeconomic benefits are fully realized, driving new social norms and ultimately long-term sustainable behavior change. Using ecological surveys and community-perceived measures of management support and socioeconomic condition, we assess the impact of a standardized small-scale fisheries management intervention that was implemented across 41 sites in Brazil, Indonesia, and the Philippines. The intervention combines TURF-reserves (community-based Territorial Use Rights for Fishing coupled with no-take marine reserves) with locally-tailored social marketing behavior change campaigns. Leveraging data across diverse indicators, our results suggest that communities are developing new social norms and are fishing more sustainably. This behavioral finding is critical for long term ecological and socioeconomic benefits of fisheries management that may take more time to materialize.</p>
<p><strong>Abstract:</strong> Small-scale fisheries are an important livelihood and primary protein source for coastal communities in many of the poorest regions in the world, yet many suffer from overfishing, requiring effective and scalable management solutions. Positive ecological and socioeconomic responses to management typically lag behind immediate costs borne by fishers from fishing pressure reductions necessary for fisheries recovery. These short-term costs challenge the long-term success of these interventions. However, social marketing may increase perceptions of management benefits before ecological and socioeconomic benefits are fully realized, driving new social norms and ultimately long-term sustainable behavior change. Using ecological surveys and community-perceived measures of management support and socioeconomic conditions, we assess the impact of a standardized small-scale fisheries management intervention that was implemented across 41 sites in Brazil, Indonesia, and the Philippines. The intervention combines TURF-reserves (community-based Territorial Use Rights for Fishing coupled with no-take marine reserves) with locally-tailored social marketing behavior change campaigns. Leveraging data across diverse indicators, our results suggest that communities were developing new social norms and fishing more sustainably, even before long- term ecological and socioeconomic benefits of fisheries management had materialized.</p>
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<div id="repository-structure" class="section level2">
<h2>Repository structure</h2>
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<div id="license" class="section level2">
<h2>License</h2>
<p>The software code contained within this repository is made available under the <a href="http://opensource.org/licenses/mit-license.php">MIT license</a>. The data and figures are made available under the <a href="https://creativecommons.org/licenses/by/4.0/">Creative Commons Attribution 4.0</a> license.</p>
<p><strong>Please note:</strong> To ensure reproducibility and in order to manage package dependencies, we use the <code>renv</code> package. When you first clone this repo onto your machine, run <code>renv::restore()</code> to ensure you have all correct package versions installed in the project. Please see the <code>renv</code> page for more information: <a href="https://rstudio.github.io/renv/articles/renv.html" class="uri">https://rstudio.github.io/renv/articles/renv.html</a>.</p>
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# fisheries-behavior-change
This repository contains the code and data for reproducing McDonald, *et al.* 2019 (Conservation Biology, in review): "Catalyzing sustainable fisheries management though behavior change interventions."
This repository contains the code and data for reproducing McDonald, *et al.* 2019 (Conservation Biology): "Catalyzing sustainable fisheries management though behavior change interventions" (https://doi.org/10.1111/cobi.13475).

> **Title**: Catalyzing sustainable fisheries management though behavior change interventions
> **Authors**: Gavin McDonald, Molly Wilson, Diogo Veríssimo, Rebecca Twohey, Michaela Clemence, Dean Apistar, Stephen Box, Paul Butler, Fel Cesar Cadiz, Stuart J. Campbell, Courtney Cox, Micah Effron, Steve Gaines, Raymond Jakub, Roquelito H. Mancao, Pablo T. Rojas, Rocky Sanchez Tirona, Gabriel Vianna

> **Abstract:** Small-scale fisheries are an important livelihood and the primary source of protein for coastal communities in many of the poorest regions in the world, yet many are currently overfished and suffer from overfishing, requiring effective and scalable management solutions. Positive ecological and socioeconomic responses to management typically lag behind immediate costs borne by fishers from fishing pressure reductions necessary for fisheries recovery. These short-term costs challenge the long-term success of these interventions. However, social marketing may increase perceptions of management benefits before ecological and socioeconomic benefits are fully realized, driving new social norms and ultimately long-term sustainable behavior change. Using ecological surveys and community-perceived measures of management support and socioeconomic condition, we assess the impact of a standardized small-scale fisheries management intervention that was implemented across 41 sites in Brazil, Indonesia, and the Philippines. The intervention combines TURF-reserves (community-based Territorial Use Rights for Fishing coupled with no-take marine reserves) with locally-tailored social marketing behavior change campaigns. Leveraging data across diverse indicators, our results suggest that communities are developing new social norms and are fishing more sustainably. This behavioral finding is critical for long term ecological and socioeconomic benefits of fisheries management that may take more time to materialize.
> **Abstract:** Small-scale fisheries are an important livelihood and primary protein source for coastal communities in many of the poorest regions in the world, yet many suffer from overfishing, requiring effective and scalable management solutions. Positive ecological and socioeconomic responses to management typically lag behind immediate costs borne by fishers from fishing pressure reductions necessary for fisheries recovery. These short-term costs challenge the long-term success of these interventions. However, social marketing may increase perceptions of management benefits before ecological and socioeconomic benefits are fully realized, driving new social norms and ultimately long-term sustainable behavior change. Using ecological surveys and community-perceived measures of management support and socioeconomic conditions, we assess the impact of a standardized small-scale fisheries management intervention that was implemented across 41 sites in Brazil, Indonesia, and the Philippines. The intervention combines TURF-reserves (community-based Territorial Use Rights for Fishing coupled with no-take marine reserves) with locally-tailored social marketing behavior change campaigns. Leveraging data across diverse indicators, our results suggest that communities were developing new social norms and fishing more sustainably, even before long- term ecological and socioeconomic benefits of fisheries management had materialized.

## Repository structure

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