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Digital Analytics Program (DAP)

• GSA provides DAP as a no-cost, shared service for federal agencies. DAP is a comprehensive, easy-to-use web analytics tool for public facing websites and digital services.

• Since 2012, DAP has provided agencies with access to Google Analytics. It is a scalable solution for measuring a broad range of .gov and .mil websites across the federal government.

• Use DAP to better understand user behavior and improve your websites and digital services

• Agencies are required to participate in GSA's government-wide Digital Analytics Program (DAP). Participation in DAP does not preclude agencies from using other web analytics services. - Office of Management and Budget in M-23-22, Delivering a Digital-First Public Experience

Requesting Access to DAP

• Any federal employee or contractor who works for a participating agency may request access to DAP

• Email [email protected] to request access to DAP

• Your agency point of contact must approve access before the DAP team grants it.

How to Register a New Website to DAP

To register a new website to DAP, agencies need to follow these steps:

1. Fill out this form.

2. Follw-up with DAP by emailing [email protected] to begin implementation of the DAP code.

On Which Pages Should Agencies Install the DAP Code?

How to Log into DAP

1. Go to google.com/analytics.

2. Select Government-Wide Account.

Join the Web Analytics Community!

Visit: Web Analytics and Optimization Community