Set the fragment identifier (#) to display the Wifi credentials like so:
network name|<-n|p->|password
(|<-n|p->|
) is the a seperator.
Parameters need to be URL encoded.
Parameter: Hello World|<-n|p->|789-6ia-Ua6-83H
Encoded URL: https://christianlerke.github.io/WiFi-Landing-Page/#Hello%20World%7C%3C-n%7Cp-%3E%7C789-6ia-Ua6-83H
iOS devices don't yet support Wifi credentials on NFC tags. So as a second item you can put a url on your tag. That way devices with support for NFC Wifi crenditals will get prompted to join the network and devices without will be asked to visit this page.