Corrected misspellings

product-design-roles.md

@@ -78,7 +78,7 @@ Employs design tools to solve and communicate user flows, interaction and motion
 Shares work early and often and seeks out constructive feedback from their manager, stakeholders, teams and the Product Design team — in Basecamp (at least once per week for active projects), presentations and Crits — and actively works with their **team** and manager to filter and prioritize this feedback.
 
 ### Data*
-Begins every project by parterning with User Research and Data Science to define what qualitative and quantitative data will be important in their work. **Partners** with those teams throughout the design and development process, **becoming familiar with different data collection techniques** and making changes to the product based on data analysis.
+Begins every project by partnering with User Research and Data Science to define what qualitative and quantitative data will be important in their work. **Partners** with those teams throughout the design and development process, **becoming familiar with different data collection techniques** and making changes to the product based on data analysis.
 
 ### Fluency
 Communicates with product leads and engineers in their language, designing with consideration for their cares and concerns. **Fosters a collaborative, cross-disciplinary design process** and, as a result, is trusted by their team to talk through both scope and technical challenges and **negotiate** thoughtful outcomes.
@@ -297,10 +297,10 @@ Shares work early and often and encourages peers to seek out constructive feedba
 ### Data
 
 *Associate Product Designer*  
-Begins every project by parterning with User Research and Data Science to define what qualitative and quantitative data will be important in their work. Interfaces with those teams throughout the design and development process, making changes to the product based on their analysis and recommendations.
+Begins every project by partnering with User Research and Data Science to define what qualitative and quantitative data will be important in their work. Interfaces with those teams throughout the design and development process, making changes to the product based on their analysis and recommendations.
 
 *Product Designer*  
-Begins every project by parterning with User Research and Data Science to define what qualitative and quantitative data will be important in their work. **Partners** with those teams throughout the design and development process, **becoming familiar with different data collection techniques** and making changes to the product based on data analysis.
+Begins every project by partnering with User Research and Data Science to define what qualitative and quantitative data will be important in their work. **Partners** with those teams throughout the design and development process, **becoming familiar with different data collection techniques** and making changes to the product based on data analysis.
 
 *Senior Product Designer*  
 Begins every project by **defining** what qualitative and quantitative data will be important in their work. Partners with User Research and Data Science throughout the design and development process **to run research studies and experiments, analyze the findings and validate potential product changes. Socializes their learnings with the rest of product development in a thoughtful, articulate way in order to enhance everyone's understanding of our products and users.**
@@ -434,7 +434,7 @@ Aids Product Design recruiting by regularly participating in activities across t
 Assumes ownership across various operational aspects of Product Design, including but not limited to: Product Design Critique structures, role documentation, recruiting, intern programs, conference budgets, outing budgets, design-owned events and swag. Uses historical data to make informed proposals for future funding and process improvements.
 
 ### Design Direction
-With Senior and Staff Product Designers on their teams, assumes responsibility for design quality for the produts they manage. Can evaluate design work and give strong UX and Visual Design direction based on the entire design ecosystem. Additionally, works with designers on the team to establish a holistic vision for how our products should look, feel and interact with each other, as well as an effective strategy for executing on that vision. Continuously reminds designers on the team of our Design Principles and vision through critique, project kick-offs, etc.
+With Senior and Staff Product Designers on their teams, assumes responsibility for design quality for the products they manage. Can evaluate design work and give strong UX and Visual Design direction based on the entire design ecosystem. Additionally, works with designers on the team to establish a holistic vision for how our products should look, feel and interact with each other, as well as an effective strategy for executing on that vision. Continuously reminds designers on the team of our Design Principles and vision through critique, project kick-offs, etc.
 
 ### The Example
 Exemplifies the [Tech Leadership Principles](https://github.com/buzzfeed/design/blob/master/tech-leadership-principles.md), and serves as an example to everyone on the Product Design team. Embodies the way we want to work, the ways in which we collaborate and strengthens our relationship with other disciplines and departments. Gives design management confidence in their ability to positively impact and operate effectively within any team or environment. Mentors Product Designers to help them grow and embody our principles.
@@ -453,7 +453,7 @@ Understands the personal and professional objectives for the designers they mana
 Consistently delivers clarity for others: whether describing a complex project with many dependencies, delivering design critique, **writing documentation for the Product Design team** or giving feedback in a 1:1. A model practitioner of [Radical Candor](http://firstround.com/review/radical-candor-the-surprising-secret-to-being-a-good-boss/), giving direct and actionable feedback to the people they manage, **their own manager, as well as people in other disciplines.** When faced with a difficult situation, **has a track record of** increasing communication in order to remove friction or uncertainty. **Additionally, actively assists designers they manage with improving their communication skills by providing regular feedback on the substance and strategy of their communications in Basecamp, Design Critiques, Product Reviews, etc.**
 
 ### Fluency
-**Proven track record of** effectively communcating with other managers **and executives** across disciplines, balancing the needs and concerns of the Product Design team with those of other departments. Promotes a healthy understanding of, trust in and appreciation for design processes and outcomes across disciplines, **and provides strategies to their designers so they can do the same. When appropriate, identifies and aids in the creation of necessary cross-discipline initiatives, finding and convincing the right people to lead and participate in those initiatives.**
+**Proven track record of** effectively communicating with other managers **and executives** across disciplines, balancing the needs and concerns of the Product Design team with those of other departments. Promotes a healthy understanding of, trust in and appreciation for design processes and outcomes across disciplines, **and provides strategies to their designers so they can do the same. When appropriate, identifies and aids in the creation of necessary cross-discipline initiatives, finding and convincing the right people to lead and participate in those initiatives.**
 
 ### Product Leadership
 Collaborates closely with Product, Engineering and Data Science leadership to define and communicate a strategic vision and high-level objectives for the product areas they manage. **Possesses** a deep understanding of BuzzFeed's various business lines and goals, as it relates to their teams' products, customers and key health metrics. Uses that knowledge to **provide strong, informed vision,** as well as to give informed and useful feedback to project proposals and ongoing product work. Ensures team roadmaps are user-centered, data-informed and consider the entire product ecosystem. **Proactively identifies which initiatives and teams will need more direct support and tactically engages with both those teams and designers to guide the design and product development process.**
@@ -507,7 +507,7 @@ Consistently delivers clarity for others: whether describing a complex project w
 Regularly communicates and builds relationships with other managers across disciplines, balancing the needs and concerns of the Product Design team with those of other departments. Promotes a healthy understanding of, trust in and appreciation for design processes and outcomes across disciplines.
 
 *Senior Product Design Manager*  
-**Proven track record of** effectively communcating with other managers **and executives** across disciplines, balancing the needs and concerns of the Product Design team with those of other departments. Promotes a healthy understanding of, trust in and appreciation for design processes and outcomes across disciplines, **and provides strategies to their designers so they can do the same. When appropriate, identifies and aids in the creation of necessary cross-discipline initiatives, finding and convincing the right people to lead and participate in those initiatives.**
+**Proven track record of** effectively communicating with other managers **and executives** across disciplines, balancing the needs and concerns of the Product Design team with those of other departments. Promotes a healthy understanding of, trust in and appreciation for design processes and outcomes across disciplines, **and provides strategies to their designers so they can do the same. When appropriate, identifies and aids in the creation of necessary cross-discipline initiatives, finding and convincing the right people to lead and participate in those initiatives.**
 
 ### Product Leadership
 
@@ -544,7 +544,7 @@ Assumes ownership across various operational aspects of Product Design, includin
 ### Design Direction
 
 *Product Design Manager*  
-With Senior and Staff Product Designers on their teams, assumes responsibility for design quality for the produts they manage. Can evaluate design work and give strong UX and Visual Design direction based on the entire design ecosystem. Additionally, works with designers on the team to establish a holistic vision for how our products should look, feel and interact with each other, as well as an effective strategy for executing on that vision. Continuously reminds designers on the team of our Design Principles and vision through critique, project kick-offs, etc.
+With Senior and Staff Product Designers on their teams, assumes responsibility for design quality for the products they manage. Can evaluate design work and give strong UX and Visual Design direction based on the entire design ecosystem. Additionally, works with designers on the team to establish a holistic vision for how our products should look, feel and interact with each other, as well as an effective strategy for executing on that vision. Continuously reminds designers on the team of our Design Principles and vision through critique, project kick-offs, etc.
 
 *Senior Product Design Manager*  
 With Senior and Staff Product Designers, **as well as adjacent Product Design Managers,** assumes responsibility for design quality **across the entirety of either our consumer products or internal tooling.** Can evaluate design work and give strong UX and Visual Design direction based on the entire design ecosystem. Additionally, works with designers on the team to establish a holistic vision for how our products should look, feel and interact with each other, as well as an effective strategy for executing on that vision. Continuously reminds designers on the team of our Design Principles and vision through critique, project kick-offs, etc.
@@ -555,4 +555,4 @@ With Senior and Staff Product Designers, **as well as adjacent Product Design Ma
 Exemplifies the [Tech Leadership Principles](https://github.com/buzzfeed/design/blob/master/tech-leadership-principles.md), and serves as an example to everyone on the Product Design team. Embodies the way we want to work, the ways in which we collaborate and strengthens our relationship with other disciplines and departments. Gives design management confidence in their ability to positively impact and operate effectively within any team or environment. Mentors Product Designers to help them grow and embody our principles.
 
 *Senior Product Design Manager*  
-Exemplifies the [Tech Leadership Principles](https://github.com/buzzfeed/design/blob/master/tech-leadership-principles.md), and serves as an example to everyone in the **Tech department.** Embodies the way we want to work, the ways in which we collaborate and strengthens our relationship with other disciplines and departments. Gives design management confidence in their ability to positively impact and operate effectively within any team or environment. Mentors Product Designers, **as well as their fellow Product Design Managers** to help them grow and embody our principles.
+Exemplifies the [Tech Leadership Principles](https://github.com/buzzfeed/design/blob/master/tech-leadership-principles.md), and serves as an example to everyone in the **Tech department.** Embodies the way we want to work, the ways in which we collaborate and strengthens our relationship with other disciplines and departments. Gives design management confidence in their ability to positively impact and operate effectively within any team or environment. Mentors Product Designers, **as well as their fellow Product Design Managers** to help them grow and embody our principles.