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bc-traciporter authored Sep 3, 2024
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## Introduction

A **customer segment** is a collection of shoppers that share specific characteristics. Segmentation defines groups of shoppers that a merchant wants to target with a [Promotion](/docs/store-operations/segments/promotions-api), or dedicated value proposition.
A **customer segment** is a collection of shoppers that share specific characteristics. Segmentation defines groups of shoppers that a merchant wants to target with a [Promotion](/docs/store-operations/customer-segmentation/promotions-api), or dedicated value proposition.

As a BigCommerce merchant, agency, and/or tech partner needing to improve a merchant store’s personalization strategy, the Customer Segmentation API enables the creation of externally defined segments that you can target within a promotion.

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## Segments and shopper profiles

This API introduces two new objects that are both high-level entities with a many-to-many relationship: [segments](/docs/store-operations/segments/definitions#segment) and [shopper profiles](/docs/store-operations/segments/definitions#shopper-profile).
This API introduces two new objects that are both high-level entities with a many-to-many relationship: [segments](/docs/store-operations/customer-segmentation/definitions-and-relationships#segment) and [shopper profiles](/docs/store-operations/customer-segmentation/definitions-and-relationships#shopper-profile).

![Screen Shot 2021-08-06 at 3.50.00 pm.png](https://storage.googleapis.com/bigcommerce-production-dev-center/images/Customer_Segmentation/Beta%20Docs%20Phasea1/AquoYWAIt6g.png)


## Resources

### Articles
* [Customer Segmentation API Guide](/docs/store-operations/segments/user-guide)
* [Definitions and Logical Relationships](/docs/store-operations/segments/definitions)
* [Promotions API](/docs/store-operations/segments/promotions-api)
* [Customer Segmentation API Guide](/docs/store-operations/customer-segmentation/user-guide)
* [Definitions and Logical Relationships](/docs/store-operations/customer-segmentation/definitions-and-relationships)
* [Promotions API](/docs/store-operations/customer-segmentation/promotions-api)
* [Promotions Advanced Editor](https://support.bigcommerce.com/s/article/Advanced-Promotions#creating) (Support Center)

### Endpoints
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