Merge pull request #32 from lucacurranCB/patch-1

Update editorial-style-guide.md

guides/editorial-style-guide.md

@@ -20,6 +20,7 @@ Base is an Ethereum Layer 2 (L2) offering a secure, low-cost, builder-friendly w
 - **Use the word ‘onchain’** instead of ‘web3’ or ‘crypto’ — and it's spelled "onchain" or "Onchain" not "on-chain" or "on chain" or "On Chain"
 - **Use technical terms sparingly**, and when you do, work to explain them in full
 - **Use ETH demonination, not USD when referring to prices**, to emphasize the global economy
+- **Have your brand supercede Base** (BRAND x Base, not Base x BRAND) in text and or logos
 
 ## Writing Guidelines
 
@@ -83,6 +84,21 @@ Here’s an example of writing that feels appropriate in both tone and voice:
 - [A Word About Style, Voice, and Tone](https://www.umgc.edu/current-students/learning-resources/writing-center/online-guide-to-writing/tutorial/chapter3/ch3-21.html) - “When you hear an author talking inside your head, “voice” is what that author sounds like. \[…] You can develop your own voice in your writing by paying special attention to rhythm, diction, and punctuation.”
 - [Point of View](https://www.merriam-webster.com/words-at-play/point-of-view-first-second-third-person-difference) - First, second, or third person? Omniscient, limited, or objective? Check for consistency.
 
+## What to Avoid
+The Base core team does its best to amplify builders who positively contribute to the Base ecosystem. To increase your chances of amplification on social channels, please avoid the following:
+
+- **Using Financial Terminology**: Refrain from terms indicating gains, profits, investments, high yields, etc. Avoid phrases like "lucrative opportunity."
+- **Mentioning Specific Tokens or Airdrops**: Focus on the value, gameplay, or experience instead of specific tokens, points, or airdrops.
+- **Disputable Superlative**s: Avoid using unverified superlatives like “the best” or “fastest performing.”
+- **Unapproved Partnerships**: Do not reference a “partnership” or “collaboration” unless explicitly approved by someone on the Base team.
+- **Overly Aggressive Marketing**: Avoid aggressive marketing tactics, promotions, and discounts, as they may send the wrong message within the Base ecosystem.
+- **Non-Compliant Contests or DeFi Offers**: Do not offer contests, sweepstakes, or DeFi applications without compliant terms of service.
+- **False or Misleading Information**: Ensure all information shared is accurate and truthful.
+- **Technical Jargon**: Avoid overly technical jargon or corporate language that may alienate your audience.
+- **Negative Comparisons**: Refrain from putting down other projects or competitors.
+- **Offensive Language**: Do not use offensive or explicit language in any communication.
+
+
 ## Clarity, Concision, and Flow
 
 “The goal is to make your paper as simple and clear, as immediately intelligible to the reader as possible. This doesn’t mean that you should ignore subtle and sophisticated complexities in your theory – but the challenge is to **state those complexities simply and clearly**. Avoid making your subject seem more complex than necessary (for example, if something “creates habits”, it’s probably neither necessary nor helpful to say that it “exhibits a habit-formation process”).” \~ [R. Wicks](https://www.academia.edu/75129398/Stylebook_Tips_on_Organization_Writing_and_Formatting)