Add best practices section

overview/best_practices.rst

@@ -0,0 +1,208 @@
+.. _best_practices:
+
+Best Practices
+==============
+
+.. _best_practices.payouts:
+
+Reducing Declined Transactions
+------------------------------
+
+Fraud and Card declinations can be reduced if the following information is supplied when tokenizing a card:
+
+- ``name`` (Name on card)
+- ``security_code`` (CVV)
+- ``postal_code`` (Postal code)
+
+|
+
+.. note::
+   :header_class: alert alert-tab-red
+   :body_class: alert alert-gray
+
+   American Express declines transactions with cards that do not include ``security_code`` and
+   ``postal_code``.
+
+Catching Fraud Early
+--------------------
+
+It's very important to take a proactive stance against fraud. Below are some
+tips to help guard against it. We recommend marketplaces take advantage of
+the following:
+
+- Utilize  customer verification. We highly recommended that you do not issue payouts to
+  unverified customers. Refer to :ref:`resources.test-identity-verification`
+- Utilize AVS. Refer to :ref:`resources.address-verification-service`
+- Utilize CSC. Refer to :ref:`resources.card-security-code`
+- Respond in a timely fashion to Balanced inquiries about chargebacks or suspicious transactions 
+- Report fraud to [email protected]. 
+
+.. _best_practices.reducing-payout-delays:
+
+Reducing Payout Delays
+----------------------
+
+Automated Clearing House transactions are asynchronous, requiring upfront effort
+in educating your consumers and setting the appropriate expectations to deliver
+a great product.
+
+Balanced validates bank _routing numbers_ in real-time using the
+`FedACH directory`_, but since bank account numbers are not standardized, incorrect
+bank _account numbers_ are not caught until the payout fails.
+Unfortunately, due to the nature of the ACH network, failure notifications can be delayed
+for up to (4) four business days. This means that an account number typo can, on average, cause payment delays by
+up to (3) three to (5) five business days. 
+
+Since you or your users may rely on these funds as operating capital, this delay can be extremely inconvenient and
+frustrating to you and your users.
+
+Our recommendation, for mitigating these user experience issues, is to properly
+invest time in building a robust and reliable form to collect the merchant
+bank account information properly.
+
+Here are some tips:
+
+#. Display a check image to illustrate which number is the routing number vs.
+   account number.
+
+   We've conveniently provided one - however, you may choose to design your
+   own:
+
+   .. figure:: https://s3.amazonaws.com/justice.web/docs/check_image.png
+
+#. US routing numbers are 9 digits and are usually located in the lower left
+   corner of most checks. Common aliases to **routing number**:
+
+   * RTN (Routing Transit Number)
+   * ABA
+   * `Bank code`_
+
+#. Routing numbers are used to set up direct deposit transfers. You can use this
+   as an aid to your customers who are inquiring whether or not they have the
+   right routing number.
+
+#. If you're double checking routing numbers for customers, most banks assign routing numbers according to the state or region of the state that the bank account was opened in.
+
+#. Encourage customers to check their bank websites for the routing number used specifically for ACH or electronic deposits. Some large banks, particularly Bank Of America, may have different routing numbers for checks and direct deposits.
+
+#. Balanced has provided very useful routing number validators in our
+   :ref:`balanced.js <getting_started.balanced.js_bank_accounts>` library.
+   Use these helper functions to build a robust form.
+
+#. Set your customer's expectation that payments might be delayed by up to
+   (3) three to (5) five business days if incorrect information is provided.
+
+#. Highlight to your customers that *wire transfer numbers* are **NOT** the same
+   as the routing number, and they are **NOT** the same as the bank account
+   number. Be sure to clarify this when asking your users for their information.
+
+Our statistics show that most of the time, with the help of a properly designed and robust
+form, your users will provide the correct bank routing and account numbers. 
+
+With correct bank information their payout will usually appear the next business day, as expected. Once a
+successful payout has been made, future credits to that bank account
+will continue to take one business day when issued before the
+:ref:`next-day cut-offs <payouts.cutoff>`.
+
+If a payout does fail for any reason, we’ll notify you via email, dashboard, and webhook. If a customer complains about a payout failure and you do not see any notification with in the expected time window, please reach out to [email protected] and we'll track down the payout as soon as possible.
+
+.. _Bank code: http://en.wikipedia.org/wiki/Bank_code
+.. _FedACH directory: https://www.fededirectory.frb.org
+
+
+Use Meta
+--------
+
+The ``meta`` field exists on all resources in the Balanced API. It may be used
+as a dictionary of arbitrary key/value pairs, where each key and value is a
+string of length 255 characters or less. Illustratively, this may be used to annotate
+accounts in our system with the account name on your system or annotate
+transactions with order numbers. The format is generally up to you, but
+Balanced reserves some keys in the ``meta`` field. These are fields that may be
+passed in by you in order to help fight fraud and respond to chargebacks.
+
+Shipping Address
+~~~~~~~~~~~~~~~~
+
+You may supply shipping fulfillment information by prefixing keys
+specifying address data with the ``shipping.`` prefix. The specific
+fields you may provide are:
+
+-  shipping.address.street_address
+-  shipping.address.city
+-  shipping.address.region
+-  shipping.address.country_code
+-  shipping.carrier
+-  shipping.tracking_number
+
+Let's say you want to pass on shipping address, along with shipping
+carrier (USPS, UPS, FedEx, etc.) and tracking number on a debit. This is
+what the ``meta`` field would look like when represented as a JSON
+dictionary:
+
+.. code-block:: javascript
+
+  meta = {
+      'shipping.address.street_address': '801 High St',
+      'shipping.address.city': 'Palo Alto',
+      'shipping.address.region': 'CA',
+      'shipping.address.postal_code': '94301',
+      'shipping.address.country_code': 'USA',
+      'shipping.carrier': 'FEDEX',
+      'shipping.tracking_number': '1234567890'
+  }
+
+
+.. _best_practices.uri_vs_id:
+
+Store URIs
+----------
+
+Do you store the ``uri`` or the ``id`` in your database? \ **Always, always
+store the uri**.
+
+The ``uri`` stands for **u**\ niversal **r**\ esource **i**\ dentifier and it's
+exactly what it is. An identifier.
+
+Do not attempt to be clever and try to save a few bytes by storing the ``id``
+and constructing the ``uri`` later.
+
+This will almost always lead to disaster. A ``uri`` is opaque and Balanced
+reserves the right to use HTTP semantics later to change them. This means that while Balanced will not change the ``uri`` we may change components of the ``uri`` including the ``id``, so you
+should **NEVER** store the ``id``.
+
+Our internal statistics show that client libraries that construct
+the ``uri`` receive roughly **2 orders of magnitude** more ``404`` status codes
+from Balanced than clients which use the ``uri`` directly.
+
+.. note::
+  :header_class: alert alert-tab
+  :body_class: alert alert-gray
+
+  URIs will not be longer than 255 characters.
+
+
+.. _best_practices.getting-help:
+
+Getting Help
+---------------
+
+When encountering a problem, one of the best tools available to you is
+the Logs area in the Dashboard. These logs give valuable insight into
+what request infomation was received and the resulting API response. It also
+gives information about operation status codes and transaction failure
+messages along with the timing and affected parties and endpoints.
+
+If additional help is required, hop into #balanced on IRC to get help
+directly from developers.
+
+Be sure to have the following handy to facilitate quick resolutions to issues:
+
+- A description of the problem
+- The Dashboard link to the transaction(s) related to the issue (if one exists. if there is more than one please provide enough transactions and their corresponding links so that we have a sample set that we can begin investigating)
+- Transaction OHM (this is the identifier for the corresponding log message. It's returned on errors)
+- Marketplace name
+- Timeframe of issue
+- Affected customer(s)
+- Amount and type of transaction
+- Last 4 digits and type of the affected card (if applicable)

overview/getting_started.rst

@@ -588,7 +588,7 @@ Balanced.js BankAccount Reference
      :body_class: alert alert-gray
 
      Account numbers can not be validated in real time. More on
-     :ref:`bank accounts best practices <resources.best_practices.payouts>`.
+     :ref:`reducing payout delays <best_practices.reducing-payout-delays>`.
 
   Example:
 

overview/overview.rst

@@ -11,6 +11,7 @@
 
   introduction
   getting_started
+  best_practices
   processing
   payouts
   fees