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  1. Market-Basket-Analysis-Using-Supermarket-Retail-Data Market-Basket-Analysis-Using-Supermarket-Retail-Data Public

    I use R to analyze shopping transaction data, identify which supermarket items are frequently purchased together using association rule mining and the strength of those relationships, visualize the…

    R

  2. Positioning-Popular-Consumer-Electronics-Brands-Using-Principal-Component-Analysis Positioning-Popular-Consumer-Electronics-Brands-Using-Principal-Component-Analysis Public

    I use R to analyze survey data to position popular consumer electronics brands using Principal Component Analysis, uncovering key perceptual attributes and providing insights for targeted marketing…

    R

  3. Promotion-Budget-Allocation-using-Linear-Maximization-Model Promotion-Budget-Allocation-using-Linear-Maximization-Model Public

    I use MS Excel to develop a linear maximization model for allocating a fine dining restaurant's promotion budget across Facebook, Groupon, and Yelp to maximize audience exposure while adhering to b…

  4. Forecasting-House-Prices-using-Multivariate-Causal-Regression Forecasting-House-Prices-using-Multivariate-Causal-Regression Public

    I use Microsoft Excel to forecast house prices for Damian Realty, identify factors affecting house prices using causal analysis, and provide inferences for realty stakeholders