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List of the Major Features for the Ecommerce Portal for End Customers and for Vendors

In Customer portal:

1. onboarding using social sign in

Easy onboarding using social sign in like using google or Facebook for quick account creation. For manual log in ask for minimal details so that customer won’t consider manual login as a burden.

2. Interst Check List

Prompting customers to select their preferred sports immediately after logging in can be a valuable feature, as long as it remains optional.

3. faceted Search

The e-commerce portal should integrate faceted search, which allows users to refine their search results using filters such as price range, brand, colour, size, and more, providing a more efficient browsing experience.

4. Visual Seaarch

The e-commerce portal should feature visual search functionality, allowing users to search for sports products using images instead of text. This will be useful for finding specific items like sports gear or apparel especially when users are unsure of the product name or details.

5. ML-based Product Recommendation System

Deploying an ML-based product recommendation system to deliver tailored product suggestions by leveraging user data such as order history, search behaviour, and browsing activity.

6. Wishlist Feature

Along with the shopping list and cart, the e-commerce portal should include a Wishlist feature, similar to Amazon, allowing users to save products they are interested in for future purchase.

7. Vendor Rating System

The e-commerce portal should include a vendor rating system, allowing buyers to rate vendors based on their experiences.

8. Integrated Chatbot for Customer Support

An integrated chatbot for basic customer support will be helpful, providing users with instant assistance for common inquiries such as order status, product details, and returns.

9. Hybrid Navigation Bar

The e-commerce portal should feature a hybrid navigation bar with icons, one of which is dedicated to a sliding menu. This sliding menu will provide easy access to essential settings options, personal data, address book, and customer service.

10. Integrate Payment Gateways

The platform should integrate payment gateways like Stripe, Razorpay, and PayPal to accept, process, and transfer payments. These gateways provide businesses with an easy and secure way to accept payments from customers, whether through credit/debit cards, net banking, wallets, UPI, or Buy Now Pay Later services, ensuring a smooth and versatile payment experience for users.

In Vendor Portal:

1. Guided Onboarding Wizard

The platform should feature a guided onboarding wizard to assist vendors step-by-step through the entire onboarding process. This tool will streamline tasks such as registration, document submission, KYC verification, uploading product catalogues, and configuring payment and shipping systems, ensuring a smooth and efficient onboarding experience.

2. Progress Indicator

the wizard should include a progress indicator, showing vendors how much of the onboarding process is completed.

3. Product Management Section

Creating a Product Management Section equipped with product listing tools such as add, edit, and manage product listings with detailed descriptions, images, and specifications.

4. Bulk Product Upload Tool

Add a Bulk Uploading tool in the Product Management Section, which will allow vendors to upload multiple products simultaneously using CSV or other file formats.

5. Stock Level Tool

Include a Stock Level Tool in the Product Management Section to track stock levels and receive notifications for low stock, helping vendors manage inventory effectively.

6. Order Management Section

Order Management Section to provide real-time updates on new orders, pending orders, and fulfilled orders, enabling vendors to efficiently track and manage their order statuses.

7. Traffic Analysis Dashboard

The platform can offer vendors a traffic analysis dashboard that showcases the total number of visits for each product and how many of those visits converted into customers. These insights can be displayed using intuitive visualizations, such as bar graphs and donut charts, allowing vendors to gain a clearer understanding of their product performance and make data-driven decisions.

8. Sales Overview Dashboard

The platform should include a sales overview dashboard for vendors, offering a comprehensive view of their business performance. This dashboard will provide insights into monthly sales, product performance metrics, top-selling and least-selling products, and units sold.

9. Data Visualization for Metrics

These metrics can be presented through visualizations such as line charts, bar graphs, and pie charts, enabling vendors to analyse trends.

10. Marketplace Position Rank

the platform can provide vendors with a marketplace position rank, which will be highlighted and placed at a visible location on their dashboard.
For example:

"Your Rank: #15 IN bASKETBALL SHOES (Top 10%)"

User Journey for Customer Onboarding and Vendor Onboarding

User Journey for Customer Onboarding:

1. Account Creation and Login

The customer will sign up using quick social sign-ins like Google or Facebook for easy registration. Then, if they prefer to log in manually, they will provide their full name, email and password.

2. Personalization Setup

The customer will log in and be prompted to optionally select their preferred sports.

3. Searching Product

The user will utilize faceted search to filter products by attributes like price, brand, and size for a refined browsing experience.

4. Product Recommendation

The customer will receive personalized product suggestions based on their browsing behaviour, order history, and search patterns.

5. Adding product to the cart or wishlist

Customer will add product to the cart or to the wishlist for future purchases.

6. Checkout and Payment

customer will proceed to the checkout with the item in the cart, he’ll add a new address and then he’ll proceed towards the payment. The user will select a payment gateway like Stripe, Razorpay, or PayPal for secure transactions. Thereby successfully placing their order.

7. Vendor and Product Feedback

The customer will rate the vendors based on their experiences.

8. Customer Support

The customer will interact with an integrated chatbot for quick answers to common inquiries like order status, product details, and returns.

9. Navigation and Settings

The customer will navigate through navigation bar to utilize options like personal data, address book, orders, wishlists, customer support etc.

User Journey for Vendor Onboarding:

1. Onboarding using Guided Wizard

The vendor start the onboarding process by following a step-by-step guided wizard.

2. Checking Progress

A progress indicator will be displayed throughout the onboarding process, showing how much of the journey has been completed.

3. Managing Products

The vendor will access the Product Management Section to add, edit, and manage product listings with detailed descriptions, images and specifications. This will help them set up their products on the platform efficiently.

4. Uploading products in bulk

Vendor can utilise a Bulk Uploading tool in Product Management Section to upload multiple products at once via CSV or other file formats.

5. Checking Stock Level

Vendor can manage inventory with a Stock Level Tool, which helps them track stock levels and receive low stock notifications.

6. Managing Orders

Vendor will be able to monitor real-time updates on orders through an Order Management Section, which provides statuses for new, pending, and fulfilled orders.

7. Analysing Customer Traffic

A traffic analysis dashboard gives vendors insights into product performance, including product visits and conversion rates.

8. Sales Overview

The vendor will access a sales overview dashboard displaying key business metrics such as monthly sales, top-selling and least- selling products, and units sold.

9. Checking Marketplace Position

The vendor will be able to see their marketplace position rank, which will be displayed on their dashboard.

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