Merge pull request #793 from WestpacGEL/justin-dev

GEL site - New Journey Map Article

apps/site/src/content/articles/journey-management.yaml

@@ -0,0 +1,22 @@
+name: Journey Management
+cardTitle: Journey Management
+description: >-
+  Customer journey management is the ongoing process of understanding customer
+  experiences, identifying opportunities, and optimising customer journeys. It
+  is key to creating improved customer experiences and driving strong business
+  outcomes.
+thumbnail:
+  src: https://res.cloudinary.com/westpac-gel/image/upload/journey_map_card.png
+  alt: image of 2 circles with an arrow between them.
+  height: 1212
+  width: 3168
+smallDescription: >-
+  Use storytelling to empathise with customers, articulate their pain points an
+  define meaningful solutions.
+image:
+  src: >-
+    https://res.cloudinary.com/westpac-gel/image/upload/v1714714884/journey-map-hero.png
+  height: 1289
+  width: 2400
+author: DX Journey Team
+publishedAt: 2024-05-01T10:40

apps/site/src/content/articles/journey-management/content.mdoc

@@ -0,0 +1,13 @@
+## Why we use Journey Management
+
+Successful customer journey management will result in increased customer satisfaction, plus stronger business outcomes, including increased revenue and repeat purchasing.
+
+In the Digital Experience Design team, we conduct research and analyse data to identify opportunities to improve our customer experiences across our product and service journeys.
+
+As building out great customer experiences is a team effort, we provide access to journey maps so that teams touching on a particular experience can help contribute to delivering the improvements we’ve identified and learn from other journeys that contain similar interactions.
+
+Each of our journey maps demonstrate the optimal end-to-end experience for a particular group of customers seeking to fulfil a need. You’ll find the experience broken down into stages they go through to complete a task, the channels they interact with, the pain points we seek to solve, and a recommended experience based on their needs and behaviours.
+
+This invaluable information aligns our teams, enabling everyone to help contribute to delivering better futures for our customers, bankers and brokers.
+
+[Access the Journey Maps in Confluence](https://confluence.srv.westpac.com.au/display/DXD/Journey+Map+Index)

apps/site/src/content/home-page/index.yaml

@@ -5,8 +5,8 @@ articleRows:
       - value-of-a-design-system
   - layout: 1x1x1
     articles:
-      - motion-principles
       - patterns
+      - journey-management
       - data-visualisation
   - layout: 2x1
     articles: