Logos

Brand Evolution 2020 Document

Brand Evolution 2020 - 0.85.pdf

Primary Mark

For most applications, use this simple mark.

! Make sure there is enough whitespace around the mark.

! Make sure the mark is clearly visible on its background.

! Use when it can be displayed at 50px or more in height.

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Verus Logo White.svg
Verus Logo White.png
Verus Logo Blue.svg
Verus Logo Blue.png

Icon

Use the icon when our primary mark is too large for an application.

! Use icon when there is not enough room for the primary mark.

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Verus Logo Blue.svg
Verus Logo Blue.png
Verus Logo Blue 500px.png
Verus Logo White.svg
Verus Logo White.png Verus Logo White 500px.png

Additional material

Use this branding material when you want to emphasize the slogan.

Icon + Slogan

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Verus Icon + Slogan Blue.svg
Verus Icon + Slogan Blue.png
Verus Icon + Slogan White.svg
Verus Icon + Slogan White.png

Mark + Slogan

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Verus Mark + Slogan Blue.svg
Verus Mark + Slogan Blue.png
Verus Mark + Slogan White.svg
Verus Mark + Slogan White.png

Colors

Primary Palette

Verus blue                                            Verus white
Hex:    #3165D4                                       Hex:    #FFFFFF
RGB:    rgb(49, 101, 212)                             RGB:    rgb(255, 255, 255)

Text Palette

Dark                              Verus Dark Grey                     Verus Light Grey
Hex:    #1C1C1C                   Hex:    #959595                     Hex:    #D6D6D6
RGB:    rgb(28, 28, 28)           RGB:    rgb(149, 149, 149)          RGB:    rgb(214, 214, 214)

Additional Palette

Red                               Verus Green
Hex:    #D4313E                   Hex:    #4AA658
RGB:    rgb(212, 49, 62)          RGB:    rgb(74, 166, 88)

Typography

Geomanist | atipo foundry (Licensed fonts)

Work in Progress on this section