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 		<h1>ERC-725<br>Ethereum Identity Standard</h1>
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-				This is the home of ERC 725, a proposed standard for blockchain-based identity authored by Fabian Vogelsteller, creator of the ERC 20 standard and Web3.js.
+				ERC 725 is a proposed standard for smart contrac accounts authored by Fabian Vogelsteller, creator of the ERC 20 standard and Web3.js.
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@@ -48,7 +48,7 @@ <h1>ERC-725<br>Ethereum Identity Standard</h1>
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 				<h2>What is ERC 725?</h2>
-				<p>ERC 725 is a proposed standard for blockchain-based identity authored by Fabian Vogelsteller, creator of ERC 20 and Web3.js. ERC 725 describes proxy smart contracts that can be controlled by multiple keys and other smart contracts. ERC 735 is an associated standard to add and remove claims to an ERC 725 identity smart contract. These identity smart contracts can describe humans, groups, objects, and machines. ERC 725 lives on the Ethereum blockchain.</p>
+				<p>ERC 725 is a generic standard for execution and data store. Its most common implementation is a blockchain-based identity/smart contract account. The most common implemnetation is called <a href="https://universalprofile.cloud" target="_blank">Universal Profiles</a> and can be found on the <a href="https://lukso.network" target="_blank">LUKSO Blockchain</a> an Ethereum twin network</p>
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@@ -58,7 +58,7 @@ <h2>What is ERC 725?</h2>
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 				<h2>Why ERC 725?</h2>
-				<p>ERC 725 allows for self-sovereign identity. Users should be able to own and manage their identity instead of ceding ownership of identity to centralized organizations. We have seen the negative effects of having centralized identity with damaging leaks and unfair selling of user data and identity. An open, portable standard for identities will enable decentralized reputation, governance, and more. Users will be able to take their identity across different Dapps and platforms that support this standard.</p>
+				<p>ERC 725 allows for self-sovereign identity. Users should be able to own and manage their identity instead of ceding ownership of identity to centralized organizations. We have seen the negative effects of having centralized identity with damaging leaks. An open, extensible standard for accounts will enable decentralized reputation, governance, and more. Users will be able to take their identity across different Dapps and platforms that support this standard.</p>
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@@ -76,7 +76,7 @@ <h2>Developers</h2><br>
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 						<a href="https://github.com/frozeman">Fabian Vogelsteller</a>
 						Author of ERC 725<br>
-						Founder of LUKSO
+						Founder of <a href="https://lukso.network" target="_blank">LUKSO</a>
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 						<img src="img/icon-github.png" srcset="img/[email protected] 2x, img/[email protected] 3x"><a href="https://github.com/ethereum/EIPs/issues/725">EIP Github</a>
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-						<img src="img/icon-origin.png" srcset="img/[email protected] 2x, img/[email protected] 3x"><a href="https://erc725.originprotocol.com">Playground</a>
+						<img src="img/icon-github.png" srcset="img/[email protected] 2x, img/[email protected] 3x"><a href="https://universalprofile.cloud/">Universal Profiles / ERC725Account</a>
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-						<img src="img/icon-origin.png" srcset="img/[email protected] 2x, img/[email protected] 3x"><a href="https://github.com/OriginProtocol/identity-playground">Code</a>
+						<img src="img/icon-github.png" srcset="img/[email protected] 2x, img/[email protected] 3x"><a href="https://github.com/ERC725Alliance/ERC725/tree/develop/implementations">Smart contract implemations</a>
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