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Welcome to the analytics.usa.gov wiki!
analytics.usa.gov provides a window into how people are interacting with the government online. The data come from a unified Google Analytics account for U.S. federal government agencies known as the Digital Analytics Program. This program helps government agencies understand how people find, access, and use government services online. The program does not track individuals and anonymizes the IP addresses of visitors.
Not every government website is represented in these data. Currently, the Digital Analytics Program collects web traffic from more than 500 federal government second level domains, across approximately 7000 total hostnames, including every executive branch cabinet department. We continue to pursue and add more sites frequently; to add your site, email the Digital Analytics Program.
You can download the data here. Available in JSON and CSV format.
These Universal Analytics historical reports represent only summary-level web traffic and user demographic data aggregated by month and calendar year between January 1, 2018 and June 30, 2024. The data is limited to DAP-participating, public-facing federal government websites at the time of the original data collection. The number of websites participating in DAP was increasing during those years, so the yearly analysis represents a different sample size of participating websites.
Due to varying Google Analytics API sampling thresholds, and the sheer volume of data in the Digital Analytics Program Universal Analytics property, reports are subject to sampling. The data are intended to represent trends and numbers may not be precise.
This directional information should only be used for general insights into online visitor behavior trends.
You can download the data here. Available in JSON and CSV format.
Additionally, you can access data via API (currently in Beta).
Due to varying GA4 sampling thresholds, high data cardinality, and the volume of DAP data across its sub-properties, real-time and historical data reports are subject to sampling. These data are intended to represent high-level trends only and provide general insights into online visitor behavior.