diff --git a/Makefile b/Makefile
index cfcd59785..e72c668f0 100644
--- a/Makefile
+++ b/Makefile
@@ -21,6 +21,7 @@ core: zbm-release
 	install -m 0644 -t "$(DESTDIR)/$(MANDIR)/man8" -D docs/man/dist/man8/*.8
 	install -m 0755 -t "$(DESTDIR)/$(EXAMPLES)/hooks" -D contrib/*
 	install -m 0755 -t "$(DESTDIR)/$(EXAMPLES)" -D examples/*
+	install -m 0644 -t "$(DESTDIR)/$(EXAMPLES)" -D media/splash.bmp
 
 dracut:
 	./install-tree.sh dracut "$(DESTDIR)/$(DRACUTDIR)/90zfsbootmenu"
diff --git a/bin/generate-zbm b/bin/generate-zbm
index 1ff886e7b..67e2e9db2 100755
--- a/bin/generate-zbm
+++ b/bin/generate-zbm
@@ -762,6 +762,12 @@ sub createUEFIBundle {
     $uki_offset = addBundleSection( \@cmd, ".cmdline", $cmdline, $uki_offset, $uki_alignment );
   }
 
+  if ( nonempty $config{EFI}{SplashImage} and -f $config{EFI}{SplashImage} ) {
+    # only supported with systemd-boot's efistub,
+    # but gummiboot doesn't care if the section exists
+    $uki_offset = addBundleSection( \@cmd, ".splash", $config{EFI}{SplashImage}, $uki_offset, $uki_alignment );
+  }
+
   $uki_offset = addBundleSection( \@cmd, ".initrd", $initramfs, $uki_offset, $uki_alignment );
 
   # Add the kernel last, so that it can decompress without overflowing other sections
diff --git a/docs/man/generate-zbm.5.rst b/docs/man/generate-zbm.5.rst
index ec6146132..d7d905735 100644
--- a/docs/man/generate-zbm.5.rst
+++ b/docs/man/generate-zbm.5.rst
@@ -122,6 +122,10 @@ EFI
 
   The path to the EFI stub loader used to boot the unified bundle. If not set, a default of either ``/usr/lib/systemd/boot/efi/linuxx64.efi.stub`` or ``/usr/lib/gummiboot/linuxx64.efi.stub`` is assumed.
 
+**SplashImage**
+
+  The path to a bitmap image file (BMP) to use as a splash image before ZFSBootMenu loads. Only works if using systemd-boot's EFI stub loader. The ZFSBootMenu logo is available in BMP format at ``/usr/share/examples/zfsbootmenu/splash.bmp``.
+
 EXAMPLE
 =======
 
diff --git a/etc/zfsbootmenu/config.yaml b/etc/zfsbootmenu/config.yaml
index 261cc9b58..913015db8 100644
--- a/etc/zfsbootmenu/config.yaml
+++ b/etc/zfsbootmenu/config.yaml
@@ -13,5 +13,6 @@ EFI:
   ImageDir: /boot/efi/EFI/zbm
   Versions: false
   Enabled: false
+  SplashImage: /etc/zfsbootmenu/splash.bmp
 Kernel:
   CommandLine: ro quiet loglevel=0
diff --git a/etc/zfsbootmenu/release.yaml b/etc/zfsbootmenu/release.yaml
index 7e96f93a5..a87c5666e 100644
--- a/etc/zfsbootmenu/release.yaml
+++ b/etc/zfsbootmenu/release.yaml
@@ -8,5 +8,6 @@ Components:
 EFI:
   Versions: false
   Enabled: true
+  SplashImage: /etc/zfsbootmenu/splash.bmp
 Kernel:
   CommandLine: quiet loglevel=0 nomodeset
diff --git a/media/splash.bmp b/media/splash.bmp
new file mode 100644
index 000000000..a62782219
Binary files /dev/null and b/media/splash.bmp differ