diff --git a/README.md b/README.md
index d160cbf1a2..e49eb597a8 100644
--- a/README.md
+++ b/README.md
@@ -40,12 +40,12 @@
 <table width="100%">
   <tr>
     <td>
-      <a href="https://www.doppler.com/">
+      <a href="https://www.doppler.com/?utm_campaign=github_repo&utm_medium=referral&utm_content=yarn&utm_source=github">
         <img src="https://assets.website-files.com/5de9972f49103c5df3964004/5f0c1146992a5e9e4fa553e6_logo.svg" width="140"/>
       </a>
     </td>
     <td>
-      <b>All your environment variables, in one place</b>. Stop struggling with scattered API keys, hacking together home-brewed tools, and avoiding access controls. Keep your team and servers in sync with <b><a href="https://www.doppler.com/">Doppler</a></b>.
+      <b>All your environment variables, in one place</b>. Stop struggling with scattered API keys, hacking together home-brewed tools, and avoiding access controls. Keep your team and servers in sync with <b><a href="https://www.doppler.com/?utm_campaign=github_repo&utm_medium=referral&utm_content=yarn&utm_source=github">Doppler</a></b>.
     </td>
   </tr>
 </table>