+ I am a Marketing, Business Development, and Business Reengineering Management Professional with over 20 years of successful experience
+ across diverse sectors including Education, Human Resources Training and Development, Oil and Gas Retail, Legal Consultancy,
+ and Electronics Retail. I have a robust background in Property and Real Estate Marketing and Management.
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+ I excel at developing and overseeing integrated marketing strategies, advertising, and creative development to support a company’s brand,
+ mission, vision, and goals. My extensive experience in retention and sales strategy is grounded in thorough market research and ROI analysis.
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+ Throughout my career, I have cultivated a strong background in community relations and team management.
+ I am effective at leading team members to achieve business goals, and I pride myself on being detail-oriented and efficient,
+ with strong skills in both time and project management.
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+ I am a keen analyst with excellent communication, negotiation, and relationship management skills.
+ My wide exposure to conflict resolution, collaboration, empathy, interpersonal skills, and problem-solving has been a key asset in my professional journey.
+ I am self-motivated and committed to driving success in all my endeavors.
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What I'm Doing
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Integrated Marketing Strategy
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+ I have a proven track record in developing and executing integrated marketing
+ strategies that align with a company's brand, mission, vision, and goals.
+ My ability to blend advertising, creative development, and market research
+ ensures that each campaign is both impactful and measurable, driving brand
+ recognition and business growth.
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Team and Project Management
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+ With over two decades of experience, I excel in managing teams and projects
+ to achieve business objectives. My detail-oriented approach and efficient
+ time management skills enable me to oversee complex projects while ensuring
+ timely delivery and high-quality results. I foster a collaborative environment
+ that motivates team members and promotes productivity.
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Sales and Retention Strategy
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+ I have extensive expertise in devising and implementing sales and retention strategies
+ based on in-depth market research and ROI analysis. My strategic insights and
+ data-driven approach have consistently resulted in increased customer retention
+ and revenue growth, proving my ability to enhance business performance and profitability.
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Community Relations and Conflict Resolution
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+ My strong background in community relations and conflict resolution has been
+ instrumental in building and maintaining positive relationships with stakeholders.
+ I possess excellent communication and negotiation skills, which allow me to effectively
+ manage conflicts, collaborate with diverse teams, and foster a culture of empathy and
+ cooperation within the organization.
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Testimonials
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Michael Smith
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Working with Joy was an absolute pleasure. She brought a wealth of knowledge and experience to our project, delivering exceptional results ahead of schedule. Her ability to lead and inspire the team was remarkable, and her strategic approach has driven our business growth beyond expectations.
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Sarah Lee
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Joy's comprehensive understanding of market dynamics and her innovative marketing strategies have been a game-changer for our company. Her commitment to excellence and her ability to seamlessly manage multiple projects make her a standout professional. We are extremely satisfied with her contributions.
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Alice Johnson
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Joy's expertise and dedication were instrumental in transforming our marketing strategy. Her innovative ideas and thorough market research have significantly increased our customer engagement and sales. Her professionalism and attention to detail are unparalleled, making her an invaluable asset to our team.
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David Brown
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Joy's strategic vision and exceptional leadership have had a profound impact on our organization. Her ability to identify opportunities and implement effective solutions has driven our success. Joy is a true professional whose dedication and expertise have exceeded all our expectations.
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Clients
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Resume
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+ Education
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+ Oxford Executive Programme: Disruptive Strategy Programme -
+ Artificial Intelligence Programme and Oxford Digital Marketing
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+ 2023 — Ongoing
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Oxford University, (UK)
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+ Masters in Business Administration: Marketing Option
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+ 1998 — 2000
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Kenyatta University, Nairobi
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+ Bachelor of Education: Secretarial Studies and English Language
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+ 1991 — 1996
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Kenyatta University, Nairobi
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+ Experience
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Tru~Flow Traders Limited
+ Management Director
+ 2013 — Present
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As the Management Director, I have successfully overseen the strategic direction and daily operations of the company for over 11 years, driving growth and efficiency while managing diverse teams and projects in Nairobi County, Kenya.
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Thika Greens Ltd
+ Chief Marketing Officer
+ 2011 — 2013
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I created and implemented a pricing policy to maximize debt collection and suit various client requirements, and organized market information into online brochures, graphics, and newsletters, significantly enhancing the company’s marketing outreach.
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Thika Greens Golf Resort
+ Chief Marketing Officer
+ 2011 — 2013
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At Thika Greens Golf Resort, I spearheaded marketing initiatives to boost brand presence and attract clientele, working concurrently with my role at Thika Greens Ltd to ensure cohesive marketing strategies across both entities.
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Resource Associate Ltd
+ Team Lead, Learning & Development
+ 2009 — 2011
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I led the Learning and Development unit to achieve an annual turnover of Kshs 9 million against a target of Kshs 6.7 million, and attained an average evaluation score of 97% per training program, exceeding the benchmark of 85%.
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Nelleon Group of Companies
+ Group Business Reengineering Manager
+ 2009 — 2009
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I improved staffing, implemented effective marketing strategies, and re-engineered daily operations across the group, resulting in a 20% profit increase within three months and a 40% boost in operational efficiency.
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DALC Education
+ Marketing Consultant
+ 2008 — 2009
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I was instrumental in opening new campuses and increasing student enrollment by 43% through strategic use of TV commercials, print media, and career talk sessions, significantly enhancing the institution's visibility and appeal.
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TotalEnergies
+ Station Management
+ 2006 — 2008
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I reduced outstanding station debts by 71% through aggressive debt collection and rigorous vetting of creditors, increased product volumes by 10-18%, and achieved a 70% staff self-improvement training rate by boosting staff morale and minimizing stock losses.
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East Africa School of Management (EASM)
+ College Principal/Chief Trainer
+ 2003 — 2006
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I initiated and managed collaborations with Moi University and the Cyprus Institute of Marketing, implemented debt collection policies reducing over 30 days debt to 17%, and introduced weekend intensive tuition classes, driving portfolio growth through various business development ventures.
I introduced the company to various UN bodies and foreign embassies, facilitating trade opportunities, and surpassed sales volume targets by 29% through a flexible and strategic sales approach.
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Kagwimi Kang’ethe & Co Advocates
+ Office Manager
+ 2001 — 2001
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I efficiently managed office operations including meeting organization, database management, staffing and payroll administration, and banking, ensuring smooth administrative procedures and effective liaison with staff, suppliers, and clients.
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Tumu Tumu Girls School
+ Graduate Teacher
+ 1997 — 1998
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I taught Business Studies and Commerce, prepared comprehensive lesson plans, assessed student performance, and introduced various extracurricular activities, including student visits to Tumutumu Children's Ward, fostering holistic student development.
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Thika Technical Institute
+ Graduate Teaching Practice
+ 1994 — 1996
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During my teaching practice, I gained valuable experience in delivering lectures, assessing student performance, and contributing to the academic and personal growth of students through innovative teaching methods.
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