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Persona names

shawn_slh edited this page May 28, 2018 · 11 revisions

Background

Proposal

Use roles not names.

  • Where we don't have an existing persona, change "person" to a role. For example:

change:

Person with limited movement in fingers:
Problem: "I can't move my fingers like that. I need another way to zoom in the map."

to:

Delivery driver with limited movement in fingers:
Problem: "I can't move my fingers like that. I need another way to zoom in the map."

  • Where we have an existing persona, delete the name and start with the role. For example:

change:

Yun, retiree with low contrast sensitivity:

to:

Retiree with low contrast sensitivity:

Pro: All will be consistent.

Pro: Role is probably more humanizing/relate-able than just a name in this case where we're using just a short bit with limited context (versus personas used throughout a design project).

Con: Roles might change later when we work on all personas big picture and make sure we have good coverage of different roles, regional names, sexes, etc.

Other options:

  • Take off all names and roles.
    Con: Boring. Less relate-able. Not persona-like.
  • Add just names (not roles) for those we don't have.
    Con: Role is probably more humanizing/relate-able than just a name in this case where we're using just a short bit with limited context..
    Con: Roles might change later when we work on all personas big picture and make sure we have good coverage of different issues.
  • Add names and roles for those we don't have.
    Con: Names and roles might change later when we work on all personas big picture and make sure we have good coverage of different regional names, sexes, etc.
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