Make non-literal text in code more obvious.

Author: Dragon Dave McKee

README.md

@@ -16,9 +16,9 @@ How To Use This
 ---------------
 
 1. Navigate over to https://developer.uber.com/, and sign up for an Uber developer account.
-2. Register a new Uber application and make your Redirect URI http://localhost:7000/submit - ensure that both the `profile` and `history` OAuth scopes are checked.
+2. Register a new Uber application and make your Redirect URI `http://localhost:7000/submit` - ensure that both the `profile` and `history` OAuth scopes are checked.
 3. Fill in the relevant information in the `config.json` file in the root folder and add your client id and secret as the environment variables `UBER_CLIENT_ID` and `UBER_CLIENT_SECRET`.
-4. Run `export UBER_CLIENT_ID="YOUR_CLIENT_ID"&&export UBER_CLIENT_SECRET="YOUR_CLIENT_SECRET"`
+4. Run `export UBER_CLIENT_ID="`*{your client id}*`"&&export UBER_CLIENT_SECRET="`*{your client secret}*`"`
 5. Run `pip install -r requirements.txt` to install dependencies
 6. Run `python app.py`
 7. Navigate to http://localhost:7000 in your browser
@@ -47,7 +47,7 @@ Click the button below to set up this sample app on Heroku:
 
 [![Deploy](https://www.herokucdn.com/deploy/button.png)](https://heroku.com/deploy)
 
-After creating your app on Heroku, you have to configure the redirect URL for your Uber OAuth app. Use a `https://{my-app-name}.herokuapp.com/submit` URL.
+After creating your app on Heroku, you have to configure the redirect URL for your Uber OAuth app. Use a `https://`*{your-app-name}*`.herokuapp.com/submit` URL.
 You will also want to configure the heroku environment variable FLASK_DEBUG=False in order to properly serve SSL traffic.
 
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