diff --git a/Makefile b/Makefile
index 1b200db0b..539554e12 100644
--- a/Makefile
+++ b/Makefile
@@ -183,6 +183,7 @@ FORCE:
 define install_config =
 	sed -e 's!@BOARD_BUILD_DIR@!$(board_build)!g' \
 	    -e 's!@BLOB_DIR@!$(pwd)/blobs!g' \
+	    -e 's!@BRAND_DIR@!$(pwd)/branding/$(BRAND_NAME)!g' \
 	    -e 's!@BRAND_NAME@!$(BRAND_NAME)!g' \
 	    "$1" > "$2"
 endef
diff --git a/blobs/bootsplash-1024x768.jpg b/blobs/bootsplash-1024x768.jpg
deleted file mode 120000
index 72c3f7550..000000000
--- a/blobs/bootsplash-1024x768.jpg
+++ /dev/null
@@ -1 +0,0 @@
-ThePlexus-bootsplash-1024x768-DonateQrCode.jpg
\ No newline at end of file
diff --git a/blobs/d-dwid-janus-hexa_background-bootsplash-1024x768.jpg b/blobs/d-dwid-janus-hexa_background-bootsplash-1024x768.jpg
deleted file mode 100644
index 413f8e35c..000000000
Binary files a/blobs/d-dwid-janus-hexa_background-bootsplash-1024x768.jpg and /dev/null differ
diff --git a/blobs/d-dwid-janus-hexa_background-logo.jpg b/blobs/d-dwid-janus-hexa_background-logo.jpg
deleted file mode 100644
index c3fdea85a..000000000
Binary files a/blobs/d-dwid-janus-hexa_background-logo.jpg and /dev/null differ
diff --git a/blobs/d-dwid_janus_variant_of_ThePlexus-bootsplash-1024x768.jpg b/blobs/d-dwid_janus_variant_of_ThePlexus-bootsplash-1024x768.jpg
deleted file mode 100644
index de7ad97da..000000000
Binary files a/blobs/d-dwid_janus_variant_of_ThePlexus-bootsplash-1024x768.jpg and /dev/null differ
diff --git a/branding/Heads/CREDITS b/branding/Heads/CREDITS
new file mode 100644
index 000000000..fb876e9b9
--- /dev/null
+++ b/branding/Heads/CREDITS
@@ -0,0 +1,30 @@
+Originals:
+- ThePlexus-logo.jpg: Created by @ThePlexus.
+ - Original creation of @ThePlexus and shared under https://github.com/osresearch/heads/issues/1402#issuecomment-1545404715 
+ThePlexus-bootsplash-1024x768.jpg: Original creation of @ThePlexus and shared under https://github.com/osresearch/heads/issues/1402#issuecomment-1545404715
+  - This "Qube" references encompasses coreboot's rabbit logo and LinuxBoot's Penguin logo with a generic "H" logo for Heads
+   - ThePlexus-logo.jpg: @tlaurion remix in 1024x768 applying tansformation voodoo that was required prior of coreboot fixes
+- @d-wid proposed Janus logos based on @ThePlexus previous work:
+  - https://github.com/osresearch/heads/issues/1402#issuecomment-1546395983
+- @d-wid then added @ThrillerAtPlay Matrix background:
+  - https://github.com/osresearch/heads/issues/1402#issuecomment-1546706954
+
+- bing-d-wid_logo.svg: Heads Logo generated by Bing's AI on August 03 2023 with prompt "Double Headed Janus Logo for Heads Open Source Firmware" shared under https://github.com/osresearch/heads/issues/1402#issuecomment-1664636591
+
+- "Matrix" Binary background from @ThrillerAtPlay borrowed (with permission) from https://github.com/Thrilleratplay/bootsplash-coreboot/tree/master by @d-wid remixes
+
+
+Remixes:
+- ThePlexus-bootsplash-1024x768-DonateQrCode.jpg: Resized to fit 1024x768 and addition of DonateQrCode
+- bing-d-wid_heads-red_blue_background-plain-3_DonateQrCode.jpg: Bing AI generated logo, @d-wid remix to smooth it out + DonateQrCode
+- d-wid-ThePlexus_coreboot-linuxboot-heads_background-plain_DonateQrCode.jpg: @d-wid remix of Bing's Heads logo in @ThePlexus Qube + DonateQrCode
+- d-wid-ThePlexus_heads_ThrillerAtPlay-background-binary_DonateQrCode.jpg: @d-wid remix of Bing's Heads logo in @ThePlexus Qube with @ThrillerAtPlay Matrix binary background
+- d-wid_heads-Thrilleratplay_background-binary-2_DonateQrCode.jpg: @d-wid remix of Bing's Heads logo with @ThrillerAtPlay Matrix binary background
+- d-wid_heads_background-plain-2_DonateQrCode.jpg: @d-wid remix of Bing's Heads logo
+
+
+Softlink:
+- branding/Heads/bootsplash-1024x768.jpg points to currently selected default bootsplash
+
+Bootsplash usage:
+- config/coreboot-* configurations point to above softlink by default. To rebrand, adapt board branding to point to brandin/NAME/bootsplash-1024x768.jpg
diff --git a/blobs/ThePlexus-bootsplash-1024x768-DonateQrCode.jpg b/branding/Heads/ThePlexus-bootsplash-1024x768-DonateQrCode.jpg
similarity index 100%
rename from blobs/ThePlexus-bootsplash-1024x768-DonateQrCode.jpg
rename to branding/Heads/ThePlexus-bootsplash-1024x768-DonateQrCode.jpg
diff --git a/blobs/ThePlexus-bootsplash-1024x768.jpg b/branding/Heads/ThePlexus-bootsplash-1024x768.jpg
similarity index 100%
rename from blobs/ThePlexus-bootsplash-1024x768.jpg
rename to branding/Heads/ThePlexus-bootsplash-1024x768.jpg
diff --git a/blobs/ThePlexus-logo.jpg b/branding/Heads/ThePlexus-logo.jpg
similarity index 100%
rename from blobs/ThePlexus-logo.jpg
rename to branding/Heads/ThePlexus-logo.jpg
diff --git a/branding/Heads/bing-d-wid_heads-red_blue_background-plain-3_DonateQrCode.jpg b/branding/Heads/bing-d-wid_heads-red_blue_background-plain-3_DonateQrCode.jpg
new file mode 100644
index 000000000..fceb79c9f
Binary files /dev/null and b/branding/Heads/bing-d-wid_heads-red_blue_background-plain-3_DonateQrCode.jpg differ
diff --git a/branding/Heads/bing-d-wid_logo.svg b/branding/Heads/bing-d-wid_logo.svg
new file mode 100644
index 000000000..229a6858e
--- /dev/null
+++ b/branding/Heads/bing-d-wid_logo.svg
@@ -0,0 +1,41 @@
+<?xml version="1.0" encoding="UTF-8" standalone="no"?>
+<!-- Created with Inkscape (http://www.inkscape.org/) -->
+
+<svg
+   width="297mm"
+   height="297mm"
+   viewBox="0 0 297 297"
+   version="1.1"
+   id="svg1"
+   sodipodi:docname="monochrome.svg"
+   xml:space="preserve"
+   inkscape:version="1.3 (0e150ed6c4, 2023-07-21)"
+   xmlns:inkscape="http://www.inkscape.org/namespaces/inkscape"
+   xmlns:sodipodi="http://sodipodi.sourceforge.net/DTD/sodipodi-0.dtd"
+   xmlns="http://www.w3.org/2000/svg"
+   xmlns:svg="http://www.w3.org/2000/svg"><sodipodi:namedview
+     id="namedview1"
+     pagecolor="#ffffff"
+     bordercolor="#000000"
+     borderopacity="0.25"
+     inkscape:showpageshadow="2"
+     inkscape:pageopacity="0.0"
+     inkscape:pagecheckerboard="0"
+     inkscape:deskcolor="#d1d1d1"
+     inkscape:document-units="mm"
+     inkscape:zoom="0.54"
+     inkscape:cx="462.96296"
+     inkscape:cy="487.96296"
+     inkscape:window-width="1920"
+     inkscape:window-height="1007"
+     inkscape:window-x="0"
+     inkscape:window-y="0"
+     inkscape:window-maximized="1"
+     inkscape:current-layer="layer1" /><defs
+     id="defs1" /><g
+     inkscape:label="Layer 1"
+     inkscape:groupmode="layer"
+     id="layer1"><path
+       style="fill:#000000;stroke-width:3.47146"
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+       id="path16" /></g></svg>
diff --git a/branding/Heads/bootsplash-1024x768.jpg b/branding/Heads/bootsplash-1024x768.jpg
new file mode 120000
index 000000000..c7d218c46
--- /dev/null
+++ b/branding/Heads/bootsplash-1024x768.jpg
@@ -0,0 +1 @@
+d-wid-ThePlexus_coreboot-linuxboot-heads_background-plain_DonateQrCode.jpg
\ No newline at end of file
diff --git a/branding/Heads/d-wid-ThePlexus_coreboot-linuxboot-heads_background-plain_DonateQrCode.jpg b/branding/Heads/d-wid-ThePlexus_coreboot-linuxboot-heads_background-plain_DonateQrCode.jpg
new file mode 100644
index 000000000..c5e3132bd
Binary files /dev/null and b/branding/Heads/d-wid-ThePlexus_coreboot-linuxboot-heads_background-plain_DonateQrCode.jpg differ
diff --git a/branding/Heads/d-wid-ThePlexus_heads_ThrillerAtPlay-background-binary_DonateQrCode.jpg b/branding/Heads/d-wid-ThePlexus_heads_ThrillerAtPlay-background-binary_DonateQrCode.jpg
new file mode 100644
index 000000000..fd55f728a
Binary files /dev/null and b/branding/Heads/d-wid-ThePlexus_heads_ThrillerAtPlay-background-binary_DonateQrCode.jpg differ
diff --git a/branding/Heads/d-wid_heads-Thrilleratplay_background-binary-2_DonateQrCode.jpg b/branding/Heads/d-wid_heads-Thrilleratplay_background-binary-2_DonateQrCode.jpg
new file mode 100644
index 000000000..8557c3cac
Binary files /dev/null and b/branding/Heads/d-wid_heads-Thrilleratplay_background-binary-2_DonateQrCode.jpg differ
diff --git a/branding/Heads/d-wid_heads_background-plain-2_DonateQrCode.jpg b/branding/Heads/d-wid_heads_background-plain-2_DonateQrCode.jpg
new file mode 100644
index 000000000..5d0f0d51f
Binary files /dev/null and b/branding/Heads/d-wid_heads_background-plain-2_DonateQrCode.jpg differ
diff --git a/config/coreboot-p8z77-m_pro-tpm1.config b/config/coreboot-p8z77-m_pro-tpm1.config
index 79480cc16..405c69cc0 100644
--- a/config/coreboot-p8z77-m_pro-tpm1.config
+++ b/config/coreboot-p8z77-m_pro-tpm1.config
@@ -35,7 +35,7 @@ CONFIG_HAVE_ASAN_IN_RAMSTAGE=y
 CONFIG_TSEG_STAGE_CACHE=y
 # CONFIG_UPDATE_IMAGE is not set
 CONFIG_BOOTSPLASH_IMAGE=y
-CONFIG_BOOTSPLASH_FILE="@BLOB_DIR@/bootsplash-1024x768.jpg"
+CONFIG_BOOTSPLASH_FILE="@BRAND_DIR@/bootsplash-1024x768.jpg"
 CONFIG_BOOTSPLASH_CONVERT=y
 CONFIG_BOOTSPLASH_CONVERT_QUALITY=70
 # CONFIG_BOOTSPLASH_CONVERT_RESIZE is not set
diff --git a/config/coreboot-qemu-tpm1.config b/config/coreboot-qemu-tpm1.config
index 032f77e37..8865c07e9 100644
--- a/config/coreboot-qemu-tpm1.config
+++ b/config/coreboot-qemu-tpm1.config
@@ -35,7 +35,7 @@ CONFIG_NO_STAGE_CACHE=y
 # CONFIG_CBMEM_STAGE_CACHE is not set
 # CONFIG_UPDATE_IMAGE is not set
 CONFIG_BOOTSPLASH_IMAGE=y
-CONFIG_BOOTSPLASH_FILE="@BLOB_DIR@/bootsplash-1024x768.jpg"
+CONFIG_BOOTSPLASH_FILE="@BRAND_DIR@/bootsplash-1024x768.jpg"
 CONFIG_BOOTSPLASH_CONVERT=y
 CONFIG_BOOTSPLASH_CONVERT_QUALITY=70
 # CONFIG_BOOTSPLASH_CONVERT_RESIZE is not set
diff --git a/config/coreboot-qemu-tpm2.config b/config/coreboot-qemu-tpm2.config
index f11adddde..23b37be11 100644
--- a/config/coreboot-qemu-tpm2.config
+++ b/config/coreboot-qemu-tpm2.config
@@ -35,7 +35,7 @@ CONFIG_NO_STAGE_CACHE=y
 # CONFIG_CBMEM_STAGE_CACHE is not set
 # CONFIG_UPDATE_IMAGE is not set
 CONFIG_BOOTSPLASH_IMAGE=y
-CONFIG_BOOTSPLASH_FILE="@BLOB_DIR@/bootsplash-1024x768.jpg"
+CONFIG_BOOTSPLASH_FILE="@BRAND_DIR@/bootsplash-1024x768.jpg"
 CONFIG_BOOTSPLASH_CONVERT=y
 CONFIG_BOOTSPLASH_CONVERT_QUALITY=70
 # CONFIG_BOOTSPLASH_CONVERT_RESIZE is not set
diff --git a/config/coreboot-t420-maximized.config b/config/coreboot-t420-maximized.config
index a673430fd..ec95fc17e 100644
--- a/config/coreboot-t420-maximized.config
+++ b/config/coreboot-t420-maximized.config
@@ -34,7 +34,7 @@ CONFIG_HAVE_ASAN_IN_RAMSTAGE=y
 CONFIG_TSEG_STAGE_CACHE=y
 # CONFIG_UPDATE_IMAGE is not set
 CONFIG_BOOTSPLASH_IMAGE=y
-CONFIG_BOOTSPLASH_FILE="@BLOB_DIR@/bootsplash-1024x768.jpg"
+CONFIG_BOOTSPLASH_FILE="@BRAND_DIR@/bootsplash-1024x768.jpg"
 CONFIG_BOOTSPLASH_CONVERT=y
 CONFIG_BOOTSPLASH_CONVERT_QUALITY=70
 # CONFIG_BOOTSPLASH_CONVERT_RESIZE is not set
diff --git a/config/coreboot-t420.config b/config/coreboot-t420.config
index 808137a9f..3401063ed 100644
--- a/config/coreboot-t420.config
+++ b/config/coreboot-t420.config
@@ -33,7 +33,7 @@ CONFIG_HAVE_ASAN_IN_RAMSTAGE=y
 CONFIG_TSEG_STAGE_CACHE=y
 # CONFIG_UPDATE_IMAGE is not set
 CONFIG_BOOTSPLASH_IMAGE=y
-CONFIG_BOOTSPLASH_FILE="@BLOB_DIR@/bootsplash-1024x768.jpg"
+CONFIG_BOOTSPLASH_FILE="@BRAND_DIR@/bootsplash-1024x768.jpg"
 CONFIG_BOOTSPLASH_CONVERT=y
 CONFIG_BOOTSPLASH_CONVERT_QUALITY=70
 # CONFIG_BOOTSPLASH_CONVERT_RESIZE is not set
diff --git a/config/coreboot-t430-legacy-flash.config b/config/coreboot-t430-legacy-flash.config
index 4455298de..319625458 100644
--- a/config/coreboot-t430-legacy-flash.config
+++ b/config/coreboot-t430-legacy-flash.config
@@ -33,7 +33,7 @@ CONFIG_HAVE_ASAN_IN_RAMSTAGE=y
 CONFIG_TSEG_STAGE_CACHE=y
 # CONFIG_UPDATE_IMAGE is not set
 CONFIG_BOOTSPLASH_IMAGE=y
-CONFIG_BOOTSPLASH_FILE="@BLOB_DIR@/bootsplash-1024x768.jpg"
+CONFIG_BOOTSPLASH_FILE="@BRAND_DIR@/bootsplash-1024x768.jpg"
 CONFIG_FW_CONFIG=y
 CONFIG_FW_CONFIG_SOURCE_CBFS=y
 
diff --git a/config/coreboot-t430-legacy.config b/config/coreboot-t430-legacy.config
index b51f7437f..b69b7661d 100644
--- a/config/coreboot-t430-legacy.config
+++ b/config/coreboot-t430-legacy.config
@@ -34,7 +34,7 @@ CONFIG_HAVE_ASAN_IN_RAMSTAGE=y
 CONFIG_TSEG_STAGE_CACHE=y
 # CONFIG_UPDATE_IMAGE is not set
 CONFIG_BOOTSPLASH_IMAGE=y
-CONFIG_BOOTSPLASH_FILE="@BLOB_DIR@/bootsplash-1024x768.jpg"
+CONFIG_BOOTSPLASH_FILE="@BRAND_DIR@/bootsplash-1024x768.jpg"
 CONFIG_BOOTSPLASH_CONVERT=y
 CONFIG_BOOTSPLASH_CONVERT_QUALITY=70
 # CONFIG_BOOTSPLASH_CONVERT_RESIZE is not set
diff --git a/config/coreboot-t430-maximized.config b/config/coreboot-t430-maximized.config
index ab0b3a683..cf23f9b5d 100644
--- a/config/coreboot-t430-maximized.config
+++ b/config/coreboot-t430-maximized.config
@@ -34,7 +34,7 @@ CONFIG_HAVE_ASAN_IN_RAMSTAGE=y
 CONFIG_TSEG_STAGE_CACHE=y
 # CONFIG_UPDATE_IMAGE is not set
 CONFIG_BOOTSPLASH_IMAGE=y
-CONFIG_BOOTSPLASH_FILE="@BLOB_DIR@/bootsplash-1024x768.jpg"
+CONFIG_BOOTSPLASH_FILE="@BRAND_DIR@/bootsplash-1024x768.jpg"
 CONFIG_BOOTSPLASH_CONVERT=y
 CONFIG_BOOTSPLASH_CONVERT_QUALITY=70
 # CONFIG_BOOTSPLASH_CONVERT_RESIZE is not set
diff --git a/config/coreboot-t440p.config b/config/coreboot-t440p.config
index d8ac9dea0..5e27d5592 100644
--- a/config/coreboot-t440p.config
+++ b/config/coreboot-t440p.config
@@ -34,7 +34,7 @@ CONFIG_HAVE_ASAN_IN_RAMSTAGE=y
 CONFIG_TSEG_STAGE_CACHE=y
 # CONFIG_UPDATE_IMAGE is not set
 CONFIG_BOOTSPLASH_IMAGE=y
-CONFIG_BOOTSPLASH_FILE="@BLOB_DIR@/bootsplash-1024x768.jpg"
+CONFIG_BOOTSPLASH_FILE="@BRAND_DIR@/bootsplash-1024x768.jpg"
 CONFIG_BOOTSPLASH_CONVERT=y
 CONFIG_BOOTSPLASH_CONVERT_QUALITY=70
 # CONFIG_BOOTSPLASH_CONVERT_RESIZE is not set
diff --git a/config/coreboot-t520-maximized.config b/config/coreboot-t520-maximized.config
index ad1783399..ff5ca0be4 100644
--- a/config/coreboot-t520-maximized.config
+++ b/config/coreboot-t520-maximized.config
@@ -34,7 +34,7 @@ CONFIG_HAVE_ASAN_IN_RAMSTAGE=y
 CONFIG_TSEG_STAGE_CACHE=y
 # CONFIG_UPDATE_IMAGE is not set
 CONFIG_BOOTSPLASH_IMAGE=y
-CONFIG_BOOTSPLASH_FILE="@BLOB_DIR@/bootsplash-1024x768.jpg"
+CONFIG_BOOTSPLASH_FILE="@BRAND_DIR@/bootsplash-1024x768.jpg"
 CONFIG_BOOTSPLASH_CONVERT=y
 CONFIG_BOOTSPLASH_CONVERT_QUALITY=70
 # CONFIG_BOOTSPLASH_CONVERT_RESIZE is not set
diff --git a/config/coreboot-t530-dgpu-maximized.config b/config/coreboot-t530-dgpu-maximized.config
index 655d823e5..5b0026673 100644
--- a/config/coreboot-t530-dgpu-maximized.config
+++ b/config/coreboot-t530-dgpu-maximized.config
@@ -36,7 +36,7 @@ CONFIG_HAVE_ASAN_IN_RAMSTAGE=y
 CONFIG_TSEG_STAGE_CACHE=y
 # CONFIG_UPDATE_IMAGE is not set
 CONFIG_BOOTSPLASH_IMAGE=y
-CONFIG_BOOTSPLASH_FILE="@BLOB_DIR@/bootsplash-1024x768.jpg"
+CONFIG_BOOTSPLASH_FILE="@BRAND_DIR@/bootsplash-1024x768.jpg"
 CONFIG_BOOTSPLASH_CONVERT=y
 CONFIG_BOOTSPLASH_CONVERT_QUALITY=70
 # CONFIG_BOOTSPLASH_CONVERT_RESIZE is not set
diff --git a/config/coreboot-t530-maximized.config b/config/coreboot-t530-maximized.config
index 109cb6439..ede266396 100644
--- a/config/coreboot-t530-maximized.config
+++ b/config/coreboot-t530-maximized.config
@@ -36,7 +36,7 @@ CONFIG_HAVE_ASAN_IN_RAMSTAGE=y
 CONFIG_TSEG_STAGE_CACHE=y
 # CONFIG_UPDATE_IMAGE is not set
 CONFIG_BOOTSPLASH_IMAGE=y
-CONFIG_BOOTSPLASH_FILE="@BLOB_DIR@/bootsplash-1024x768.jpg"
+CONFIG_BOOTSPLASH_FILE="@BRAND_DIR@/bootsplash-1024x768.jpg"
 CONFIG_BOOTSPLASH_CONVERT=y
 CONFIG_BOOTSPLASH_CONVERT_QUALITY=70
 # CONFIG_BOOTSPLASH_CONVERT_RESIZE is not set
diff --git a/config/coreboot-w530-dgpu-K1000m-maximized.config b/config/coreboot-w530-dgpu-K1000m-maximized.config
index c8146b6de..d176b8db8 100644
--- a/config/coreboot-w530-dgpu-K1000m-maximized.config
+++ b/config/coreboot-w530-dgpu-K1000m-maximized.config
@@ -36,7 +36,7 @@ CONFIG_HAVE_ASAN_IN_RAMSTAGE=y
 CONFIG_TSEG_STAGE_CACHE=y
 # CONFIG_UPDATE_IMAGE is not set
 CONFIG_BOOTSPLASH_IMAGE=y
-CONFIG_BOOTSPLASH_FILE="@BLOB_DIR@/bootsplash-1024x768.jpg"
+CONFIG_BOOTSPLASH_FILE="@BRAND_DIR@/bootsplash-1024x768.jpg"
 CONFIG_BOOTSPLASH_CONVERT=y
 CONFIG_BOOTSPLASH_CONVERT_QUALITY=70
 # CONFIG_BOOTSPLASH_CONVERT_RESIZE is not set
diff --git a/config/coreboot-w530-dgpu-K2000m-maximized.config b/config/coreboot-w530-dgpu-K2000m-maximized.config
index 5dc301f2f..819482e0d 100644
--- a/config/coreboot-w530-dgpu-K2000m-maximized.config
+++ b/config/coreboot-w530-dgpu-K2000m-maximized.config
@@ -36,7 +36,7 @@ CONFIG_HAVE_ASAN_IN_RAMSTAGE=y
 CONFIG_TSEG_STAGE_CACHE=y
 # CONFIG_UPDATE_IMAGE is not set
 CONFIG_BOOTSPLASH_IMAGE=y
-CONFIG_BOOTSPLASH_FILE="@BLOB_DIR@/bootsplash-1024x768.jpg"
+CONFIG_BOOTSPLASH_FILE="@BRAND_DIR@/bootsplash-1024x768.jpg"
 CONFIG_BOOTSPLASH_CONVERT=y
 CONFIG_BOOTSPLASH_CONVERT_QUALITY=70
 # CONFIG_BOOTSPLASH_CONVERT_RESIZE is not set
diff --git a/config/coreboot-w530-maximized.config b/config/coreboot-w530-maximized.config
index da519cbce..af307feca 100644
--- a/config/coreboot-w530-maximized.config
+++ b/config/coreboot-w530-maximized.config
@@ -36,7 +36,7 @@ CONFIG_HAVE_ASAN_IN_RAMSTAGE=y
 CONFIG_TSEG_STAGE_CACHE=y
 # CONFIG_UPDATE_IMAGE is not set
 CONFIG_BOOTSPLASH_IMAGE=y
-CONFIG_BOOTSPLASH_FILE="@BLOB_DIR@/bootsplash-1024x768.jpg"
+CONFIG_BOOTSPLASH_FILE="@BRAND_DIR@/bootsplash-1024x768.jpg"
 CONFIG_BOOTSPLASH_CONVERT=y
 CONFIG_BOOTSPLASH_CONVERT_QUALITY=70
 # CONFIG_BOOTSPLASH_CONVERT_RESIZE is not set
diff --git a/config/coreboot-x220-maximized.config b/config/coreboot-x220-maximized.config
index 858e5ffae..5f92b7e1c 100644
--- a/config/coreboot-x220-maximized.config
+++ b/config/coreboot-x220-maximized.config
@@ -33,7 +33,7 @@ CONFIG_HAVE_ASAN_IN_RAMSTAGE=y
 CONFIG_TSEG_STAGE_CACHE=y
 # CONFIG_UPDATE_IMAGE is not set
 CONFIG_BOOTSPLASH_IMAGE=y
-CONFIG_BOOTSPLASH_FILE="@BLOB_DIR@/bootsplash-1024x768.jpg"
+CONFIG_BOOTSPLASH_FILE="@BRAND_DIR@/bootsplash-1024x768.jpg"
 CONFIG_BOOTSPLASH_CONVERT=y
 CONFIG_BOOTSPLASH_CONVERT_QUALITY=70
 # CONFIG_BOOTSPLASH_CONVERT_RESIZE is not set
diff --git a/config/coreboot-x220.config b/config/coreboot-x220.config
index 858e5ffae..5f92b7e1c 100644
--- a/config/coreboot-x220.config
+++ b/config/coreboot-x220.config
@@ -33,7 +33,7 @@ CONFIG_HAVE_ASAN_IN_RAMSTAGE=y
 CONFIG_TSEG_STAGE_CACHE=y
 # CONFIG_UPDATE_IMAGE is not set
 CONFIG_BOOTSPLASH_IMAGE=y
-CONFIG_BOOTSPLASH_FILE="@BLOB_DIR@/bootsplash-1024x768.jpg"
+CONFIG_BOOTSPLASH_FILE="@BRAND_DIR@/bootsplash-1024x768.jpg"
 CONFIG_BOOTSPLASH_CONVERT=y
 CONFIG_BOOTSPLASH_CONVERT_QUALITY=70
 # CONFIG_BOOTSPLASH_CONVERT_RESIZE is not set
diff --git a/config/coreboot-x230-legacy-flash.config b/config/coreboot-x230-legacy-flash.config
index 460dd7e4d..6d76af886 100644
--- a/config/coreboot-x230-legacy-flash.config
+++ b/config/coreboot-x230-legacy-flash.config
@@ -33,7 +33,7 @@ CONFIG_HAVE_ASAN_IN_RAMSTAGE=y
 CONFIG_TSEG_STAGE_CACHE=y
 # CONFIG_UPDATE_IMAGE is not set
 CONFIG_BOOTSPLASH_IMAGE=y
-CONFIG_BOOTSPLASH_FILE="@BLOB_DIR@/bootsplash-1024x768.jpg"
+CONFIG_BOOTSPLASH_FILE="@BRAND_DIR@/bootsplash-1024x768.jpg"
 CONFIG_FW_CONFIG=y
 CONFIG_FW_CONFIG_SOURCE_CBFS=y
 
diff --git a/config/coreboot-x230-legacy.config b/config/coreboot-x230-legacy.config
index cb2c736b1..b63b2c54a 100644
--- a/config/coreboot-x230-legacy.config
+++ b/config/coreboot-x230-legacy.config
@@ -33,7 +33,7 @@ CONFIG_HAVE_ASAN_IN_RAMSTAGE=y
 CONFIG_TSEG_STAGE_CACHE=y
 # CONFIG_UPDATE_IMAGE is not set
 CONFIG_BOOTSPLASH_IMAGE=y
-CONFIG_BOOTSPLASH_FILE="@BLOB_DIR@/bootsplash-1024x768.jpg"
+CONFIG_BOOTSPLASH_FILE="@BRAND_DIR@/bootsplash-1024x768.jpg"
 CONFIG_BOOTSPLASH_CONVERT=y
 CONFIG_BOOTSPLASH_CONVERT_QUALITY=70
 # CONFIG_BOOTSPLASH_CONVERT_RESIZE is not set
diff --git a/config/coreboot-x230-maximized-fhd_edp.config b/config/coreboot-x230-maximized-fhd_edp.config
index 565df1782..e83d317d4 100644
--- a/config/coreboot-x230-maximized-fhd_edp.config
+++ b/config/coreboot-x230-maximized-fhd_edp.config
@@ -33,7 +33,7 @@ CONFIG_HAVE_ASAN_IN_RAMSTAGE=y
 CONFIG_TSEG_STAGE_CACHE=y
 # CONFIG_UPDATE_IMAGE is not set
 CONFIG_BOOTSPLASH_IMAGE=y
-CONFIG_BOOTSPLASH_FILE="@BLOB_DIR@/bootsplash-1024x768.jpg"
+CONFIG_BOOTSPLASH_FILE="@BRAND_DIR@/bootsplash-1024x768.jpg"
 CONFIG_BOOTSPLASH_CONVERT=y
 CONFIG_BOOTSPLASH_CONVERT_QUALITY=70
 # CONFIG_BOOTSPLASH_CONVERT_RESIZE is not set
diff --git a/config/coreboot-x230-maximized.config b/config/coreboot-x230-maximized.config
index 28d64720e..f01397dd0 100644
--- a/config/coreboot-x230-maximized.config
+++ b/config/coreboot-x230-maximized.config
@@ -33,7 +33,7 @@ CONFIG_HAVE_ASAN_IN_RAMSTAGE=y
 CONFIG_TSEG_STAGE_CACHE=y
 # CONFIG_UPDATE_IMAGE is not set
 CONFIG_BOOTSPLASH_IMAGE=y
-CONFIG_BOOTSPLASH_FILE="@BLOB_DIR@/bootsplash-1024x768.jpg"
+CONFIG_BOOTSPLASH_FILE="@BRAND_DIR@/bootsplash-1024x768.jpg"
 CONFIG_BOOTSPLASH_CONVERT=y
 CONFIG_BOOTSPLASH_CONVERT_QUALITY=70
 # CONFIG_BOOTSPLASH_CONVERT_RESIZE is not set
diff --git a/config/coreboot-z220-cmt.config b/config/coreboot-z220-cmt.config
index 2b11445d3..d6ea222d0 100644
--- a/config/coreboot-z220-cmt.config
+++ b/config/coreboot-z220-cmt.config
@@ -35,7 +35,7 @@ CONFIG_HAVE_ASAN_IN_RAMSTAGE=y
 CONFIG_TSEG_STAGE_CACHE=y
 # CONFIG_UPDATE_IMAGE is not set
 CONFIG_BOOTSPLASH_IMAGE=y
-CONFIG_BOOTSPLASH_FILE="@BLOB_DIR@/bootsplash-1024x768.jpg"
+CONFIG_BOOTSPLASH_FILE="@BRAND_DIR@/bootsplash-1024x768.jpg"
 CONFIG_BOOTSPLASH_CONVERT=y
 CONFIG_BOOTSPLASH_CONVERT_QUALITY=70
 # CONFIG_BOOTSPLASH_CONVERT_RESIZE is not set