diff --git a/_data/locales/en.yml b/_data/locales/en.yml
index 943fec137b..0b52e9b4c6 100644
--- a/_data/locales/en.yml
+++ b/_data/locales/en.yml
@@ -15,7 +15,7 @@ tabs:
   tags: Tags
   archives: Archives
   about: About
-  shop: Techno Tim Shop
+  shop: Merch
   sponsor: Sponsor
 
 # the text displayed in the search bar & search results