diff --git a/server/svix-server/src/queue/redis.rs b/server/svix-server/src/queue/redis.rs
index 8857d0999..87c681880 100644
--- a/server/svix-server/src/queue/redis.rs
+++ b/server/svix-server/src/queue/redis.rs
@@ -29,7 +29,7 @@
 
 use std::{num::NonZeroUsize, sync::Arc, time::Duration};
 
-use omniqueue::backends::{RedisBackend, RedisConfig};
+use omniqueue::backends::{redis::DeadLetterQueueConfig, RedisBackend, RedisConfig};
 use redis::{AsyncCommands as _, RedisResult};
 
 use super::{QueueTask, TaskQueueConsumer, TaskQueueProducer};
@@ -50,6 +50,9 @@ const DELAYED: &str = "{queue}_svix_delayed";
 /// The key for the lock guarding the delayed queue background task.
 const DELAYED_LOCK: &str = "{queue}_svix_delayed_lock";
 
+/// The key for the DLQ
+const DLQ: &str = "{queue}_svix_dlq";
+
 // v2 KEY CONSTANTS
 const LEGACY_V2_MAIN: &str = "{queue}_svix_main";
 const LEGACY_V2_PROCESSING: &str = "{queue}_svix_processing";
@@ -86,6 +89,7 @@ pub async fn new_pair(
         MAIN,
         DELAYED,
         DELAYED_LOCK,
+        DLQ,
     )
     .await
 }
@@ -124,6 +128,7 @@ async fn new_pair_inner(
     main_queue_name: &'static str,
     delayed_queue_name: &'static str,
     delayed_lock_name: &'static str,
+    dlq_name: &'static str,
 ) -> (TaskQueueProducer, TaskQueueConsumer) {
     let main_queue_name = format!("{queue_prefix}{main_queue_name}");
     let delayed_queue_name = format!("{queue_prefix}{delayed_queue_name}");
@@ -206,7 +211,10 @@ async fn new_pair_inner(
         consumer_name: WORKER_CONSUMER.to_owned(),
         payload_key: QUEUE_KV_KEY.to_owned(),
         ack_deadline_ms: pending_duration,
-        dlq_config: None,
+        dlq_config: Some(DeadLetterQueueConfig {
+            queue_key: dlq_name.to_string(),
+            max_receives: 3,
+        }),
         sentinel_config: cfg.redis_sentinel_cfg.clone().map(|c| c.into()),
     };
 
@@ -472,6 +480,7 @@ pub mod tests {
             "{test}_idle_period",
             "{test}_idle_period_delayed",
             "{test}_idle_period_delayed_lock",
+            "{test}_dlq",
         )
         .await;
 
@@ -542,6 +551,7 @@ pub mod tests {
             "{test}_ack",
             "{test}_ack_delayed",
             "{test}_ack_delayed_lock",
+            "{test}_dlq",
         )
         .await;
 
@@ -588,6 +598,7 @@ pub mod tests {
             "{test}_nack",
             "{test}_nack_delayed",
             "{test}_nack_delayed_lock",
+            "{test}_dlq",
         )
         .await;
 
@@ -631,6 +642,7 @@ pub mod tests {
             "{test}_delay",
             "{test}_delay_delayed",
             "{test}_delay_delayed_lock",
+            "{test}_dlq",
         )
         .await;
 
@@ -804,6 +816,7 @@ pub mod tests {
             v3_main,
             v2_delayed,
             v2_delayed_lock,
+            "dlq-bruh",
         )
         .await;
 
diff --git a/server/svix-server/src/v1/endpoints/admin.rs b/server/svix-server/src/v1/endpoints/admin.rs
new file mode 100644
index 000000000..30fd99e95
--- /dev/null
+++ b/server/svix-server/src/v1/endpoints/admin.rs
@@ -0,0 +1,28 @@
+use aide::{
+    axum::{routing::put_with, ApiRouter},
+    transform::TransformPathItem,
+};
+use axum::extract::State;
+use svix_server_derive::aide_annotate;
+
+use crate::{core::permissions, error::Result, v1::utils::NoContent, AppState};
+
+/// Redrive DLQ
+#[aide_annotate(op_id = "v1.admin.redrive-dlq")]
+pub async fn redrive_dlq(
+    State(AppState { queue_tx, .. }): State<AppState>,
+    _: permissions::Organization,
+) -> Result<NoContent> {
+    if let Err(e) = queue_tx.redrive_dlq().await {
+        tracing::warn!(error = ?e, "DLQ redrive failed");
+    }
+    Ok(NoContent)
+}
+
+pub fn router() -> ApiRouter<AppState> {
+    ApiRouter::new().api_route_with(
+        "/admin/redrive-dlq",
+        put_with(redrive_dlq, redrive_dlq_operation),
+        move |op: TransformPathItem<'_>| op.tag("Admin".as_ref()).hidden(true),
+    )
+}
diff --git a/server/svix-server/src/v1/endpoints/mod.rs b/server/svix-server/src/v1/endpoints/mod.rs
index 558abc23d..001aa3115 100644
--- a/server/svix-server/src/v1/endpoints/mod.rs
+++ b/server/svix-server/src/v1/endpoints/mod.rs
@@ -1,6 +1,7 @@
 // SPDX-FileCopyrightText: © 2022 Svix Authors
 // SPDX-License-Identifier: MIT
 
+pub mod admin;
 pub mod application;
 pub mod attempt;
 pub mod auth;
diff --git a/server/svix-server/src/v1/mod.rs b/server/svix-server/src/v1/mod.rs
index 2cbd9ff46..3cc1be9d8 100644
--- a/server/svix-server/src/v1/mod.rs
+++ b/server/svix-server/src/v1/mod.rs
@@ -21,6 +21,7 @@ pub fn router() -> ApiRouter<AppState> {
         .merge(endpoints::event_type::router())
         .merge(endpoints::message::router())
         .merge(endpoints::attempt::router())
+        .merge(endpoints::admin::router())
         .layer(
             TraceLayer::new_for_http()
                 .make_span_with(AxumOtelSpanCreator)