added emphasis to review effectiveness

content/departments/engineering/product-planning.md

@@ -51,14 +51,14 @@ quarter. Likewise, not every work item is expected to meet a strategic goal.
 
 Some tips for having an effective review:
 
-- Make sure the priorities for your work is clear -- what's Must Have (P0),
+- **Make sure the priorities for your work is clear** -- what's Must Have (P0),
   Want To Have (P1) and Nice To Have (P2)? What could get cut?
-- Make sure the customer (internal and/or external) impact is clear -- if we do
-  this work, what's going to be the value to the customer?
-- Make sure the business impact is clear -- if we do this work, how does that
+- **Make sure the customer (internal and/or external) impact is clear** -- if
+  we do this work, what's going to be the value to the customer?
+- **Make sure the business impact is clear** -- if we do this work, how does that
   help us achieve our strategic goals?
 - In addition to ensuring that the EPD team is aligned before heading into the
-  review, try to get as much alignment with execs ahead of time as possible.
+  review, **try to get as much alignment with execs ahead of time as possible.**
 
 I've noticed that the teams the follow this tips have a smoother review process.