diff --git a/content/departments/technical-success/ce/team-culture/team-norms.md b/content/departments/technical-success/ce/team-culture/team-norms.md
index 88a5c6147aa2..5fa509c21527 100644
--- a/content/departments/technical-success/ce/team-culture/team-norms.md
+++ b/content/departments/technical-success/ce/team-culture/team-norms.md
@@ -2,8 +2,8 @@
 
 ## Recurring Team Meetings
 
-- \*\*CE Regional meetings(weekly): Regional team syncs; pre sales teammates discuss their current opportunities and crowdsource how to help advance the deals
-- **Global team meeting** (monthly): Top-down communication to the global organization for pre sales
+- **Team meeting** (weekly): Regular syncs for the CE team to discuss relevant topics
+- **TS Department Meeting** (bi-monthly): Sync for all teams in TS to share progress, updates, wins, and kudos
 
 ## OOO Protocols
 
@@ -17,11 +17,14 @@ Prior to taking time off, CEs should:
 
 ## CE-Specific Slack Channels
 
-| Slack Channel              | Description                                                                |
-| -------------------------- | -------------------------------------------------------------------------- |
-| #team-ce                   | Internal channel the CE team uses to touch base with each other.           |
-| #discuss-ce                | External channel for other teams to ask CEs a question.                    |
-| #discuss-customer-support  | Where support collaborates with everyone outside of support.               |
-| #discuss-engineering       | Where CEs can ask product and Eng questions about Sourcegraph.             |
-| #feedback                  | Where CEs can share customer feedback with product.                        |
-| #discuss-technical-success | Where customer-facing technical teams collaborate on questions and issues. |
+| Slack Channel                | Description                                                                    |
+| ---------------------------- | ------------------------------------------------------------------------------ |
+| #team-ce                     | Internal channel the CE team uses to touch base with each other.               |
+| #discuss-ce                  | External channel for other teams to ask CEs a question.                        |
+| #discuss-support-engineering | Where support collaborates with everyone outside of support.                   |
+| #discuss-technical-advisory  | Where TA collaborates with everyone outside of TA.                             |
+| #discuss-engineering         | Where CEs can ask product and Eng questions about Sourcegraph.                 |
+| #feedback                    | Where CEs can share customer feedback with product.                            |
+| #discuss-technical-success   | Where customer-facing technical teams collaborate on questions and issues.     |
+| #announce-technical-success  | Where important announcements are shared for all teams in Technical Success.   |
+| #team-technical-success      | Where internal TS teams share information relevant primarily to our own teams. |
diff --git a/content/departments/technical-success/ce/team-culture/working-with-customers.md b/content/departments/technical-success/ce/team-culture/working-with-customers.md
index bdecc774b0fd..204f3084d56d 100644
--- a/content/departments/technical-success/ce/team-culture/working-with-customers.md
+++ b/content/departments/technical-success/ce/team-culture/working-with-customers.md
@@ -14,6 +14,7 @@ A CE, being both a pre-sales engineer and a post-sales technical account manager
   - [CE Technical Win Management](#ce-technical-win-management)
   - [Tech Reviews](#tech-reviews)
   - [Creating Tickets -Trial Support](#creating-trial-support-tickets)
+  - [Pre-to-Post Sales Handoff](#pre-to-post-sales-handoff)
 
 ---
 
@@ -151,3 +152,21 @@ Ways to add these internal notes:
 - **Slack:** In Support Agent, under `home` > `Your current chats` > select the dropdown `Options`, and `Add Ticket Notes`
 
 - **Zendesk:** In Zendesk, in the view `Trial Customers`, you can select your existing ticket, `Apply Macro`, select `Customer Support Ticket Request`, and add the internal notes.
+
+## Pre-to-Post Sales Handoff
+
+A critical last step in the sales process is to hand off the opportunity to the Technical Advisory (post-sales) team. It's important so that we transfer important context about the deal (goals, needs, expectations, etc) and contacts so that the TA team is able to effectively take the relationship forward.
+
+The overall process is captured [here](../../ta/team-culture/working-with-customers.md#post-sales-handoff). It's most important that CE knows the process is slightly different depending on the [customer segmentation](../../ta/team-culture/team-norms.md#customer-segmentation) and whether they will be managed by a named, dedicated TA or part of our digital, scaled success program.
+
+Need-to-know's for a named TA account:
+
+- TA will handle the production license
+- CEs are expected to participate in a formal knowledge transfer / hand-off with the TA before the deal closes
+  - CE should collect relevant information (doc links, channels, etc.) to make for a productive session
+- CE should participate in the post-sales kick-off call; after that, CE should roll off of the account until / unless there is an active expansion opportunity.
+
+Need-to-know's for a digital, scaled success account:
+
+- CE must handle the production license, and if a separate production cloud instance is required, should handle the creation request of that.
+- CE, as part of hand-off, should map the approproiate roles on the contacts in Salesforce. See role definitions [here, step 7](../../ta/team-culture/working-with-customers.md#process-overview).