diff --git a/src/hooks/useFeatureEnabled.ts b/src/hooks/useFeatureEnabled.ts
index eb6c9f0b..0ab93040 100644
--- a/src/hooks/useFeatureEnabled.ts
+++ b/src/hooks/useFeatureEnabled.ts
@@ -5,21 +5,23 @@ import { getCookie, setCookie } from "@/utils/cookies";
 
 export function useFeatureEnabled(featureName: string): boolean {
   const [isFeatureEnabled, setIsFeatureEnabled] = useState(false);
-  const rolloutPercentage = parseInt(process.env.NEXT_PUBLIC_FEATURE_ROLLOUT_PERCENTAGE || "0", 10);
 
   useEffect(() => {
     if (typeof window !== "undefined") {
       let featureEnabled = getCookie(featureName);
+      const rolloutPercentage = parseInt(process.env.NEXT_PUBLIC_FEATURE_ROLLOUT_PERCENTAGE || "0", 10);
 
       if (featureEnabled === undefined) {
         const randomNumber = Math.random() * 100;
         featureEnabled = randomNumber < rolloutPercentage ? "true" : "false";
-        setCookie(featureName, featureEnabled);
+
+        // persist cookie for 5 minutes
+        setCookie(featureName, featureEnabled, 5);
       }
 
       setIsFeatureEnabled(featureEnabled === "true");
     }
-  }, [featureName, rolloutPercentage]);
+  }, [featureName]);
 
   return isFeatureEnabled;
 }
diff --git a/src/utils/cookies.ts b/src/utils/cookies.ts
index 06fb2a02..07f132c0 100644
--- a/src/utils/cookies.ts
+++ b/src/utils/cookies.ts
@@ -9,11 +9,11 @@ export const getCookie = (name: string): string | undefined => {
   return undefined;
 };
 
-export const setCookie = (name: string, value: string, hours?: number): void => {
+export const setCookie = (name: string, value: string, minutes?: number): void => {
   let expires = "";
-  if (hours) {
+  if (minutes) {
     const date = new Date();
-    date.setTime(date.getTime() + hours * 60 * 60 * 1000);
+    date.setTime(date.getTime() + minutes * 60 * 1000);
     expires = `; expires=${date.toUTCString()}`;
   }
   document.cookie = `${name}=${encodeURIComponent(value || "")}${expires}; path=/`;