diff --git a/src/components/Sponsors.js b/src/components/Sponsors.js
index a7a0d21f..751e9c2b 100644
--- a/src/components/Sponsors.js
+++ b/src/components/Sponsors.js
@@ -6,7 +6,7 @@ const SponsorList = [
   {
     title: 'BrowserStack',
     logo: 'img/sponsors/browserstack.png',
-    link: 'https://www.browserstack.com/',
+    link: 'https://www.browserstack.com/automate?utm_source=serenity-bdd&utm_medium=partnered',
     description: 'Give your users a seamless experience by testing on 3000+ real devices and browsers. Don\'t compromise with emulators and simulators.'
   },
   {
diff --git a/theserenitybook.legacy/2.0.30/remote.html b/theserenitybook.legacy/2.0.30/remote.html
index 5c4fde04..cd06ff0a 100644
--- a/theserenitybook.legacy/2.0.30/remote.html
+++ b/theserenitybook.legacy/2.0.30/remote.html
@@ -231,7 +231,7 @@ <h3 class="title"><a href="index.html">The Serenity Book</a></h3>
 </div>
 <article class="doc">
 <div class="paragraph">
-<p>You can also use Serenity to run your WebDriver tests on a remote machine, such as a Selenium Grid or a remote service such as provided by <a href="http://www.saucelabs.com">SauceLabs</a> or <a href="https://www.browserstack.com">BrowserStack</a>. This allows you to run your web tests against a variety of different browsers and operating systems, and also benefit from faster test execution when running the tests in parallel.</p>
+<p>You can also use Serenity to run your WebDriver tests on a remote machine, such as a Selenium Grid or a remote service such as provided by <a href="http://www.saucelabs.com">SauceLabs</a> or <a href="https://www.browserstack.com/automate?utm_source=serenity-bdd&utm_medium=partnered">BrowserStack</a>. This allows you to run your web tests against a variety of different browsers and operating systems, and also benefit from faster test execution when running the tests in parallel.</p>
 </div>
 <div class="paragraph">
 <p>In all cases, you tell Serenity to run tests remotely by using the Selenium Remote driver,</p>
@@ -446,7 +446,7 @@ <h2 id="_running_tests_on_saucelabs"><a class="anchor" href="#_running_tests_on_
 <h2 id="_running_serenity_tests_on_browserstack"><a class="anchor" href="#_running_serenity_tests_on_browserstack"></a>Running Serenity Tests on BrowserStack</h2>
 <div class="sectionbody">
 <div class="paragraph">
-<p>Serenity provides integrated support for running tests on <a href="https://www.browserstack.com">BrowserStack</a>.</p>
+<p>Serenity provides integrated support for running tests on <a href="https://www.browserstack.com/automate?utm_source=serenity-bdd&utm_medium=partnered">BrowserStack</a>.</p>
 </div>
 <div class="paragraph">
 <p>First of all, add the <code>serenity-browserstack</code> dependency to your project:</p>
diff --git a/theserenitybook.legacy/2.0.59/remote.html b/theserenitybook.legacy/2.0.59/remote.html
index 82684546..9de72890 100644
--- a/theserenitybook.legacy/2.0.59/remote.html
+++ b/theserenitybook.legacy/2.0.59/remote.html
@@ -243,7 +243,7 @@ <h3 class="title"><a href="index.html">The Serenity Book</a></h3>
 </div>
 <article class="doc">
 <div class="paragraph">
-<p>You can also use Serenity to run your WebDriver tests on a remote machine, such as a Selenium Grid or a remote service such as provided by <a href="http://www.saucelabs.com">SauceLabs</a> or <a href="https://www.browserstack.com">BrowserStack</a>. This allows you to run your web tests against a variety of different browsers and operating systems, and also benefit from faster test execution when running the tests in parallel.</p>
+<p>You can also use Serenity to run your WebDriver tests on a remote machine, such as a Selenium Grid or a remote service such as provided by <a href="http://www.saucelabs.com">SauceLabs</a> or <a href="https://www.browserstack.com/automate?utm_source=serenity-bdd&utm_medium=partnered">BrowserStack</a>. This allows you to run your web tests against a variety of different browsers and operating systems, and also benefit from faster test execution when running the tests in parallel.</p>
 </div>
 <div class="paragraph">
 <p>In all cases, you tell Serenity to run tests remotely by using the Selenium Remote driver,</p>
@@ -458,7 +458,7 @@ <h2 id="_running_tests_on_saucelabs"><a class="anchor" href="#_running_tests_on_
 <h2 id="_running_serenity_tests_on_browserstack"><a class="anchor" href="#_running_serenity_tests_on_browserstack"></a>Running Serenity Tests on BrowserStack</h2>
 <div class="sectionbody">
 <div class="paragraph">
-<p>Serenity provides integrated support for running tests on <a href="https://www.browserstack.com">BrowserStack</a>.</p>
+<p>Serenity provides integrated support for running tests on <a href="https://www.browserstack.com/automate?utm_source=serenity-bdd&utm_medium=partnered">BrowserStack</a>.</p>
 </div>
 <div class="paragraph">
 <p>First of all, add the <code>serenity-browserstack</code> dependency to your project:</p>
diff --git a/theserenitybook.legacy/2.0.67/remote.html b/theserenitybook.legacy/2.0.67/remote.html
index ee5c2cc1..3e36f063 100644
--- a/theserenitybook.legacy/2.0.67/remote.html
+++ b/theserenitybook.legacy/2.0.67/remote.html
@@ -244,7 +244,7 @@ <h3 class="title"><a href="index.html">The Serenity Book</a></h3>
 </div>
 <article class="doc">
 <div class="paragraph">
-<p>You can also use Serenity to run your WebDriver tests on a remote machine, such as a Selenium Grid or a remote service such as provided by <a href="http://www.saucelabs.com">SauceLabs</a> or <a href="https://www.browserstack.com">BrowserStack</a>. This allows you to run your web tests against a variety of different browsers and operating systems, and also benefit from faster test execution when running the tests in parallel.</p>
+<p>You can also use Serenity to run your WebDriver tests on a remote machine, such as a Selenium Grid or a remote service such as provided by <a href="http://www.saucelabs.com">SauceLabs</a> or <a href="https://www.browserstack.com/automate?utm_source=serenity-bdd&utm_medium=partnered">BrowserStack</a>. This allows you to run your web tests against a variety of different browsers and operating systems, and also benefit from faster test execution when running the tests in parallel.</p>
 </div>
 <div class="paragraph">
 <p>In all cases, you tell Serenity to run tests remotely by using the Selenium Remote driver,</p>
@@ -459,7 +459,7 @@ <h2 id="_running_tests_on_saucelabs"><a class="anchor" href="#_running_tests_on_
 <h2 id="_running_serenity_tests_on_browserstack"><a class="anchor" href="#_running_serenity_tests_on_browserstack"></a>Running Serenity Tests on BrowserStack</h2>
 <div class="sectionbody">
 <div class="paragraph">
-<p>Serenity provides integrated support for running tests on <a href="https://www.browserstack.com">BrowserStack</a>.</p>
+<p>Serenity provides integrated support for running tests on <a href="https://www.browserstack.com/automate?utm_source=serenity-bdd&utm_medium=partnered">BrowserStack</a>.</p>
 </div>
 <div class="paragraph">
 <p>First of all, add the <code>serenity-browserstack</code> dependency to your project:</p>
diff --git a/theserenitybook.legacy/2.1.3/remote.html b/theserenitybook.legacy/2.1.3/remote.html
index fac5f9c1..23ebe352 100644
--- a/theserenitybook.legacy/2.1.3/remote.html
+++ b/theserenitybook.legacy/2.1.3/remote.html
@@ -244,7 +244,7 @@ <h3 class="title"><a href="index.html">The Serenity Book</a></h3>
 </div>
 <article class="doc">
 <div class="paragraph">
-<p>You can also use Serenity to run your WebDriver tests on a remote machine, such as a Selenium Grid or a remote service such as provided by <a href="http://www.saucelabs.com">SauceLabs</a> or <a href="https://www.browserstack.com">BrowserStack</a>. This allows you to run your web tests against a variety of different browsers and operating systems, and also benefit from faster test execution when running the tests in parallel.</p>
+<p>You can also use Serenity to run your WebDriver tests on a remote machine, such as a Selenium Grid or a remote service such as provided by <a href="http://www.saucelabs.com">SauceLabs</a> or <a href="https://www.browserstack.com/automate?utm_source=serenity-bdd&utm_medium=partnered">BrowserStack</a>. This allows you to run your web tests against a variety of different browsers and operating systems, and also benefit from faster test execution when running the tests in parallel.</p>
 </div>
 <div class="paragraph">
 <p>In all cases, you tell Serenity to run tests remotely by using the Selenium Remote driver,</p>
@@ -459,7 +459,7 @@ <h2 id="_running_tests_on_saucelabs"><a class="anchor" href="#_running_tests_on_
 <h2 id="_running_serenity_tests_on_browserstack"><a class="anchor" href="#_running_serenity_tests_on_browserstack"></a>Running Serenity Tests on BrowserStack</h2>
 <div class="sectionbody">
 <div class="paragraph">
-<p>Serenity provides integrated support for running tests on <a href="https://www.browserstack.com">BrowserStack</a>.</p>
+<p>Serenity provides integrated support for running tests on <a href="https://www.browserstack.com/automate?utm_source=serenity-bdd&utm_medium=partnered">BrowserStack</a>.</p>
 </div>
 <div class="paragraph">
 <p>First of all, add the <code>serenity-browserstack</code> dependency to your project:</p>
diff --git a/theserenitybook.legacy/2.1.4/remote.html b/theserenitybook.legacy/2.1.4/remote.html
index 5b858e16..8a7c3b16 100644
--- a/theserenitybook.legacy/2.1.4/remote.html
+++ b/theserenitybook.legacy/2.1.4/remote.html
@@ -288,7 +288,7 @@ <h3 class="title"><a href="index.html">The Serenity Book</a></h3>
   <div class="content">
 <article class="doc">
 <div class="paragraph">
-<p>You can also use Serenity to run your WebDriver tests on a remote machine, such as a Selenium Grid or a remote service such as provided by <a href="http://www.saucelabs.com">SauceLabs</a> or <a href="https://www.browserstack.com">BrowserStack</a>. This allows you to run your web tests against a variety of different browsers and operating systems, and also benefit from faster test execution when running the tests in parallel.</p>
+<p>You can also use Serenity to run your WebDriver tests on a remote machine, such as a Selenium Grid or a remote service such as provided by <a href="http://www.saucelabs.com">SauceLabs</a> or <a href="https://www.browserstack.com/automate?utm_source=serenity-bdd&utm_medium=partnered">BrowserStack</a>. This allows you to run your web tests against a variety of different browsers and operating systems, and also benefit from faster test execution when running the tests in parallel.</p>
 </div>
 <div class="paragraph">
 <p>In all cases, you tell Serenity to run tests remotely by using the Selenium Remote driver,</p>
@@ -503,7 +503,7 @@ <h2 id="_running_tests_on_saucelabs"><a class="anchor" href="#_running_tests_on_
 <h2 id="_running_serenity_tests_on_browserstack"><a class="anchor" href="#_running_serenity_tests_on_browserstack"></a>Running Serenity Tests on BrowserStack</h2>
 <div class="sectionbody">
 <div class="paragraph">
-<p>Serenity provides integrated support for running tests on <a href="https://www.browserstack.com">BrowserStack</a>.</p>
+<p>Serenity provides integrated support for running tests on <a href="https://www.browserstack.com/automate?utm_source=serenity-bdd&utm_medium=partnered">BrowserStack</a>.</p>
 </div>
 <div class="paragraph">
 <p>First of all, add the <code>serenity-browserstack</code> dependency to your project:</p>
diff --git a/theserenitybook.legacy/2.2.8/remote.html b/theserenitybook.legacy/2.2.8/remote.html
index 6eb4e81f..b7cde4b6 100644
--- a/theserenitybook.legacy/2.2.8/remote.html
+++ b/theserenitybook.legacy/2.2.8/remote.html
@@ -291,7 +291,7 @@ <h3 class="title"><a href="index.html">The Serenity Book</a></h3>
   <div class="content">
 <article class="doc">
 <div class="paragraph">
-<p>You can also use Serenity to run your WebDriver tests on a remote machine, such as a Selenium Grid or a remote service such as provided by <a href="http://www.saucelabs.com">SauceLabs</a> or <a href="https://www.browserstack.com">BrowserStack</a>. This allows you to run your web tests against a variety of different browsers and operating systems, and also benefit from faster test execution when running the tests in parallel.</p>
+<p>You can also use Serenity to run your WebDriver tests on a remote machine, such as a Selenium Grid or a remote service such as provided by <a href="http://www.saucelabs.com">SauceLabs</a> or <a href="https://www.browserstack.com/automate?utm_source=serenity-bdd&utm_medium=partnered">BrowserStack</a>. This allows you to run your web tests against a variety of different browsers and operating systems, and also benefit from faster test execution when running the tests in parallel.</p>
 </div>
 <div class="paragraph">
 <p>In all cases, you tell Serenity to run tests remotely by using the Selenium Remote driver,</p>
@@ -506,7 +506,7 @@ <h2 id="_running_tests_on_saucelabs"><a class="anchor" href="#_running_tests_on_
 <h2 id="_running_serenity_tests_on_browserstack"><a class="anchor" href="#_running_serenity_tests_on_browserstack"></a>Running Serenity Tests on BrowserStack</h2>
 <div class="sectionbody">
 <div class="paragraph">
-<p>Serenity provides integrated support for running tests on <a href="https://www.browserstack.com">BrowserStack</a>.</p>
+<p>Serenity provides integrated support for running tests on <a href="https://www.browserstack.com/automate?utm_source=serenity-bdd&utm_medium=partnered">BrowserStack</a>.</p>
 </div>
 <div class="paragraph">
 <p>First of all, add the <code>serenity-browserstack</code> dependency to your project:</p>
diff --git a/theserenitybook.legacy/2.3.8/remote.html b/theserenitybook.legacy/2.3.8/remote.html
index 0e564786..12fbb112 100644
--- a/theserenitybook.legacy/2.3.8/remote.html
+++ b/theserenitybook.legacy/2.3.8/remote.html
@@ -291,7 +291,7 @@ <h3 class="title"><a href="index.html">The Serenity Book</a></h3>
   <div class="content">
 <article class="doc">
 <div class="paragraph">
-<p>You can also use Serenity to run your WebDriver tests on a remote machine, such as a Selenium Grid or a remote service such as provided by <a href="http://www.saucelabs.com">SauceLabs</a> or <a href="https://www.browserstack.com">BrowserStack</a>. This allows you to run your web tests against a variety of different browsers and operating systems, and also benefit from faster test execution when running the tests in parallel.</p>
+<p>You can also use Serenity to run your WebDriver tests on a remote machine, such as a Selenium Grid or a remote service such as provided by <a href="http://www.saucelabs.com">SauceLabs</a> or <a href="https://www.browserstack.com/automate?utm_source=serenity-bdd&utm_medium=partnered">BrowserStack</a>. This allows you to run your web tests against a variety of different browsers and operating systems, and also benefit from faster test execution when running the tests in parallel.</p>
 </div>
 <div class="paragraph">
 <p>In all cases, you tell Serenity to run tests remotely by using the Selenium Remote driver,</p>
@@ -506,7 +506,7 @@ <h2 id="_running_tests_on_saucelabs"><a class="anchor" href="#_running_tests_on_
 <h2 id="_running_serenity_tests_on_browserstack"><a class="anchor" href="#_running_serenity_tests_on_browserstack"></a>Running Serenity Tests on BrowserStack</h2>
 <div class="sectionbody">
 <div class="paragraph">
-<p>Serenity provides integrated support for running tests on <a href="https://www.browserstack.com">BrowserStack</a>.</p>
+<p>Serenity provides integrated support for running tests on <a href="https://www.browserstack.com/automate?utm_source=serenity-bdd&utm_medium=partnered">BrowserStack</a>.</p>
 </div>
 <div class="paragraph">
 <p>First of all, add the <code>serenity-browserstack</code> dependency to your project:</p>
diff --git a/theserenitybook.legacy/2.4.48/remote.html b/theserenitybook.legacy/2.4.48/remote.html
index a2dd4258..b697aa2a 100644
--- a/theserenitybook.legacy/2.4.48/remote.html
+++ b/theserenitybook.legacy/2.4.48/remote.html
@@ -291,7 +291,7 @@ <h3 class="title"><a href="index.html">The Serenity Book</a></h3>
   <div class="content">
 <article class="doc">
 <div class="paragraph">
-<p>You can also use Serenity to run your WebDriver tests on a remote machine, such as a Selenium Grid or a remote service such as provided by <a href="http://www.saucelabs.com">SauceLabs</a> or <a href="https://www.browserstack.com">BrowserStack</a>. This allows you to run your web tests against a variety of different browsers and operating systems, and also benefit from faster test execution when running the tests in parallel.</p>
+<p>You can also use Serenity to run your WebDriver tests on a remote machine, such as a Selenium Grid or a remote service such as provided by <a href="http://www.saucelabs.com">SauceLabs</a> or <a href="https://www.browserstack.com/automate?utm_source=serenity-bdd&utm_medium=partnered">BrowserStack</a>. This allows you to run your web tests against a variety of different browsers and operating systems, and also benefit from faster test execution when running the tests in parallel.</p>
 </div>
 <div class="paragraph">
 <p>In all cases, you tell Serenity to run tests remotely by using the Selenium Remote driver,</p>
@@ -506,7 +506,7 @@ <h2 id="_running_tests_on_saucelabs"><a class="anchor" href="#_running_tests_on_
 <h2 id="_running_serenity_tests_on_browserstack"><a class="anchor" href="#_running_serenity_tests_on_browserstack"></a>Running Serenity Tests on BrowserStack</h2>
 <div class="sectionbody">
 <div class="paragraph">
-<p>Serenity provides integrated support for running tests on <a href="https://www.browserstack.com">BrowserStack</a>.</p>
+<p>Serenity provides integrated support for running tests on <a href="https://www.browserstack.com/automate?utm_source=serenity-bdd&utm_medium=partnered">BrowserStack</a>.</p>
 </div>
 <div class="paragraph">
 <p>First of all, add the <code>serenity-browserstack</code> dependency to your project:</p>
diff --git a/theserenitybook.legacy/latest/remote.html b/theserenitybook.legacy/latest/remote.html
index a2dd4258..b697aa2a 100644
--- a/theserenitybook.legacy/latest/remote.html
+++ b/theserenitybook.legacy/latest/remote.html
@@ -291,7 +291,7 @@ <h3 class="title"><a href="index.html">The Serenity Book</a></h3>
   <div class="content">
 <article class="doc">
 <div class="paragraph">
-<p>You can also use Serenity to run your WebDriver tests on a remote machine, such as a Selenium Grid or a remote service such as provided by <a href="http://www.saucelabs.com">SauceLabs</a> or <a href="https://www.browserstack.com">BrowserStack</a>. This allows you to run your web tests against a variety of different browsers and operating systems, and also benefit from faster test execution when running the tests in parallel.</p>
+<p>You can also use Serenity to run your WebDriver tests on a remote machine, such as a Selenium Grid or a remote service such as provided by <a href="http://www.saucelabs.com">SauceLabs</a> or <a href="https://www.browserstack.com/automate?utm_source=serenity-bdd&utm_medium=partnered">BrowserStack</a>. This allows you to run your web tests against a variety of different browsers and operating systems, and also benefit from faster test execution when running the tests in parallel.</p>
 </div>
 <div class="paragraph">
 <p>In all cases, you tell Serenity to run tests remotely by using the Selenium Remote driver,</p>
@@ -506,7 +506,7 @@ <h2 id="_running_tests_on_saucelabs"><a class="anchor" href="#_running_tests_on_
 <h2 id="_running_serenity_tests_on_browserstack"><a class="anchor" href="#_running_serenity_tests_on_browserstack"></a>Running Serenity Tests on BrowserStack</h2>
 <div class="sectionbody">
 <div class="paragraph">
-<p>Serenity provides integrated support for running tests on <a href="https://www.browserstack.com">BrowserStack</a>.</p>
+<p>Serenity provides integrated support for running tests on <a href="https://www.browserstack.com/automate?utm_source=serenity-bdd&utm_medium=partnered">BrowserStack</a>.</p>
 </div>
 <div class="paragraph">
 <p>First of all, add the <code>serenity-browserstack</code> dependency to your project:</p>