diff --git a/app/models/sponsorship.rb b/app/models/sponsorship.rb
index 96cdf0e..3de4a83 100644
--- a/app/models/sponsorship.rb
+++ b/app/models/sponsorship.rb
@@ -146,7 +146,7 @@ def slug
   end
 
   def word_count
-    profile&.scan(/[\w\-']+/)&.size || 0
+    profile&.scan(/[\w\-'’]+/)&.size || 0
   end
 
   def policy_agreement