diff --git a/astro/public/img/blogs/fusionauth-intro-webinar/beyond-saas-the-benefits-of-dedicated-ciam.png b/astro/public/img/blogs/fusionauth-intro-webinar/beyond-saas-the-benefits-of-dedicated-ciam.png new file mode 100644 index 0000000000..d05d184b27 Binary files /dev/null and b/astro/public/img/blogs/fusionauth-intro-webinar/beyond-saas-the-benefits-of-dedicated-ciam.png differ diff --git a/astro/src/content/blog/fusionauth-intro-webinar.mdx b/astro/src/content/blog/fusionauth-intro-webinar.mdx new file mode 100644 index 0000000000..901337d127 --- /dev/null +++ b/astro/src/content/blog/fusionauth-intro-webinar.mdx @@ -0,0 +1,75 @@ +--- +publish_date: 2025-02-21 +title: "Beyond SaaS: The Benefits of Dedicated CIAM for Modern Applications" +description: An overview of a recent FusionAuth webinar explaining why dedicated infrastructure for your CIAM solution is the right answer in 2025. +authors: Dan Moore +image: /img/blogs/fusionauth-intro-webinar/beyond-saas-the-benefits-of-dedicated-ciam.png +categories: Education +tags: webinar, dedicated infrastructure, ciam, modern applications, self-hosted, video, single-tenant, downloadable +excerpt_separator: "{/* more */}" +--- + +In a world where digital identity has become increasingly complex, finding the right solution for your customer identity and access management (CIAM) needs is more critical than ever. + +{/* more */} + +A few weeks ago, we hosted a webinar featuring Mark Van Oppen, Chief Revenue Officer, and Zoe Farrell, Solutions Engineer, who shared insights on how FusionAuth's unique approach addresses modern identity challenges. + +## The Evolution of Customer Identity + +Mark began by highlighting the dramatic shift in user identity management over the past decade. "If you can think back just as a consumer 10 years ago, it was not necessarily ubiquitous that you were prompted to create an account every time you interacted with anything," he noted. + +Fast forward to today, when a user account is essential for nearly every digital interaction, from online shopping to paying utility bills. + +This transformation has fundamentally changed the requirements for identity solutions. What was once a relatively simple problem has evolved into something more critical and complex, especially with the introduction of data sovereignty laws and the increasing importance of user tracking. + +## The Three Traditional Approaches to CIAM + +Van Oppen outlined three conventional paths organizations typically take when solving identity challenges: + +**Multi-tenant SaaS**: The "seat in a stadium" experience with one-size-fits-all deployment, offering limited control over updates and maintenance windows. + +**DIY Solutions**: Providing complete control but burdening organizations with the operational overhead of staying current with rapidly evolving security standards and technologies. + +**Legacy CIAM Solutions**: Heavy, difficult-to-implement systems that struggle to keep pace with modern application demands. + +While each approach has merit, Mark emphasized that they all miss the mark for today's requirements. + +## The FusionAuth Difference: Dedicated CIAM + +FusionAuth takes a different approach by offering a dedicated copy of a full-featured CIAM product for each customer. As Mark explained, "we think that a dedicated copy of a full featured CIAM product that can be consumed in a hosted model or run locally... is the right way to solve this problem." + +This dedicated approach delivers several key advantages: + +- **Flexibility in deployment**: Whether hosted or on-premises, each instance can be tailored to specific needs. +- **Control over updates**: Organizations determine when and how to update their authentication system. +- **Regional data compliance**: The ability to store user data in specific jurisdictions to meet regulatory requirements. +- **Scalability**: Systems can scale horizontally to accommodate seasonal traffic patterns or spikes. + +## Auth Should Be As Local As Your Databases + +One of the most compelling arguments Mark made focused on system proximity: "We really believe that auth should be as local as your databases." + +The teams responsible for application delivery must have appropriate control over their auth systems. This allows for parallel development, testing, and staging environments that match the rest of their infrastructure. + +For FusionAuth, this approach is about more than just technical architecture. It's about transparency and partnership. Mark stated "we also think that it's not the right thing to take in-house; it's too critical, too high risk, and too far afield from what makes your business move forward... so let us be an extension of your team solving this non-optional problem." + +## See the Full Demo + +The webinar continued with a comprehensive demonstration of FusionAuth's capabilities by Zoe Farrell, showcasing: + +- a high-level technical overview of FusionAuth's features and benefits +- an exploration of tenant management for multi-application scenarios +- an example integration with social identity providers like LinkedIn +- a q&a session with the audience +- and more + +Want to see the complete demo and learn more about how FusionAuth can address your specific identity challenges? [Register for the on-demand webinar](https://fusionauth.registration.goldcast.io/webinar/b39fcec6-b32f-4330-9b93-7b5c8b613051). + +## Why Modern Auth Matters + +As digital identity requirements continue to evolve, having a solution that provides both modern capabilities and engineering and operational team control is important. FusionAuth's dedicated approach gives organizations the best of both worlds: a sophisticated, up-to-date auth system fully aligned with your development practices, deployment models, and business needs. + +Whether you're looking to streamline authentication for your customers, meet complex compliance requirements, or gain more control over your identity infrastructure, FusionAuth offers a compelling alternative to traditional CIAM approaches. + +[Check out the on-demand webinar](https://fusionauth.registration.goldcast.io/webinar/b39fcec6-b32f-4330-9b93-7b5c8b613051) today to see how FusionAuth can transform your approach to customer identity and access management in 2025 and beyond.