"Download" call to action / condensed marketing copy at top?

[jpt]

To the extent that https://ricochet.im/ serves as a marketing page for Ricochet (i.e. to drive downloads), I wonder if a big "download this" call to action that plays on current public paranoias would help. We can also direct documentation-seekers and potential contributors to the right place.

This is a modified version of an old marketing page I made once and never used. "Comcast" would swap out with the user's ISP (or VPN provider) -- well technically the IP address owner by hooking up to a MaxMind DB.

"Download" would autodetect user agent to provide the correct link. Maybe a small, de-emphasized "Download for Mac or Windows instead" link below would make sense. I tend to find that highlighting a choice (even if it's obvious, like choosing between operating systems) leads to less decision making / downloads.

I don't think this is a big priority until the UI itself gets a facelift, and until some branding stuff happens (that "logo" in the top left is placeholder, but I don't think the current one would work)

The background here is a looping public domain video of some spooks. I'm not married to a paranoid aesthetic and I'd like to try a few different treatments including a sort of "generically flat / product demo GIF" version. That might work with the current logo (though we still don't have a favicon).

But I guess the overall point is that a big generic "download me now" button might increase the size of the community. Right now there are a lot of Ricochet selling points at the top of the website, and a download link follows and I think we should condense the copy to a couple of selling points (e.g. "no metadata") and expand after the download link. It's a small thing but sometimes this stuff makes a big difference.