diff --git a/modules/run/artifacts/opt/jboss/container/java/run/run-java.sh b/modules/run/artifacts/opt/jboss/container/java/run/run-java.sh
index 5dc154fe..b0fc9d15 100644
--- a/modules/run/artifacts/opt/jboss/container/java/run/run-java.sh
+++ b/modules/run/artifacts/opt/jboss/container/java/run/run-java.sh
@@ -227,6 +227,16 @@ function configure_passwd() {
   fi
 }
 
+handle_java_options() {
+  # JAVA_OPTIONS is a deprecated name for JAVA_OPTS. It is not supported
+  # in the images from UBI9 onwards.
+  if [ -z "${JAVA_OPTS+isunset}" ] && [ -n "${JAVA_OPTIONS+isset}" ]; then
+    JAVA_OPTS="$JAVA_OPTIONS"
+  fi
+  export JAVA_OPTS
+  export JAVA_OPTIONS="$JAVA_OPTS"
+}
+
 # Start JVM
 startup() {
   # Initialize environment
@@ -251,4 +261,13 @@ startup() {
 
 # =============================================================================
 # Fire up
-startup $*
+
+handle_java_options
+
+if [ -f "${S2I_TARGET_DEPLOYMENTS_DIR}/bin/run.sh" ]; then
+    echo "Starting the application using the bundled ${S2I_TARGET_DEPLOYMENTS_DIR}/bin/run.sh ..."
+    exec ${DEPLOYMENTS_DIR}/bin/run.sh $* ${JAVA_ARGS}
+else
+    echo "Starting the Java application using ${JBOSS_CONTAINER_JAVA_RUN_MODULE}/run-java.sh $*..."
+    startup $* ${JAVA_ARGS}
+fi
diff --git a/modules/s2i/bash/artifacts/usr/local/s2i/run b/modules/s2i/bash/artifacts/usr/local/s2i/run
index fe99ab23..b58c5738 100644
--- a/modules/s2i/bash/artifacts/usr/local/s2i/run
+++ b/modules/s2i/bash/artifacts/usr/local/s2i/run
@@ -11,10 +11,6 @@ source "${JBOSS_CONTAINER_JAVA_S2I_MODULE}/s2i-core-hooks"
 # Global S2I variable setup
 s2i_core_env_init
 
-if [ -z "${JAVA_OPTS+isunset}" ] && [ -n "${JAVA_OPTIONS+isset}" ]; then
-    JAVA_OPTS="$JAVA_OPTIONS"
-fi
-
 if [ -f "${JBOSS_CONTAINER_JOLOKIA_MODULE}/jolokia-opts" ]; then
     # Always include jolokia-opts, which can be empty if switched off via env
     S2I_RUN_OPTS="${S2I_RUN_OPTS} $(${JBOSS_CONTAINER_JOLOKIA_MODULE}/jolokia-opts)"
@@ -24,13 +20,5 @@ if [ -f "${JBOSS_CONTAINER_PROMETHEUS_MODULE}/prometheus-opts" ]; then
 fi
 
 export S2I_RUN_OPTS
-export JAVA_OPTS
-export JAVA_OPTIONS="$JAVA_OPTS"
 
-if [ -f "${S2I_TARGET_DEPLOYMENTS_DIR}/bin/run.sh" ]; then
-    echo "Starting the application using the bundled ${S2I_TARGET_DEPLOYMENTS_DIR}/bin/run.sh ..."
-    exec ${DEPLOYMENTS_DIR}/bin/run.sh $args ${JAVA_ARGS}
-else
-    echo "Starting the Java application using ${JBOSS_CONTAINER_JAVA_RUN_MODULE}/run-java.sh $args..."
-    exec "${JBOSS_CONTAINER_JAVA_RUN_MODULE}/run-java.sh" $args ${JAVA_ARGS}
-fi
+exec "${JBOSS_CONTAINER_JAVA_RUN_MODULE}/run-java.sh" $args ${JAVA_ARGS}