diff --git a/packages/remix-react/components.tsx b/packages/remix-react/components.tsx
index 2dff9853168..30e25db3cd2 100644
--- a/packages/remix-react/components.tsx
+++ b/packages/remix-react/components.tsx
@@ -563,24 +563,29 @@ function PrefetchPageLinksImpl({
   let location = useLocation();
   let { matches, manifest } = useRemixEntryContext();
 
-  let newMatches = React.useMemo(
-    () => getNewMatchesForLinks(page, nextMatches, matches, location),
+  let newMatchesForData = React.useMemo(
+    () => getNewMatchesForLinks(page, nextMatches, matches, location, "data"),
+    [page, nextMatches, matches, location]
+  );
+
+  let newMatchesForAssets = React.useMemo(
+    () => getNewMatchesForLinks(page, nextMatches, matches, location, "assets"),
     [page, nextMatches, matches, location]
   );
 
   let dataHrefs = React.useMemo(
-    () => getDataLinkHrefs(page, newMatches, manifest),
-    [newMatches, page, manifest]
+    () => getDataLinkHrefs(page, newMatchesForData, manifest),
+    [newMatchesForData, page, manifest]
   );
 
   let moduleHrefs = React.useMemo(
-    () => getModuleLinkHrefs(newMatches, manifest),
-    [newMatches, manifest]
+    () => getModuleLinkHrefs(newMatchesForAssets, manifest),
+    [newMatchesForAssets, manifest]
   );
 
   // needs to be a hook with async behavior because we need the modules, not
   // just the manifest like the other links in here.
-  let styleLinks = usePrefetchedStylesheets(newMatches);
+  let styleLinks = usePrefetchedStylesheets(newMatchesForAssets);
 
   return (
     <>
diff --git a/packages/remix-react/links.ts b/packages/remix-react/links.ts
index d14a25f98c0..e9c64bc1bf7 100644
--- a/packages/remix-react/links.ts
+++ b/packages/remix-react/links.ts
@@ -266,28 +266,65 @@ export async function getStylesheetPrefetchLinks(
     .map(({ rel, ...attrs }) => ({ rel: "prefetch", as: "style", ...attrs }));
 }
 
+// This is ridiculously identical to transition.ts `filterMatchesToLoad`
 export function getNewMatchesForLinks(
   page: string,
   nextMatches: RouteMatch<ClientRoute>[],
   currentMatches: RouteMatch<ClientRoute>[],
-  location: Location
+  location: Location,
+  mode: "data" | "assets"
 ): RouteMatch<ClientRoute>[] {
   let path = parsePathPatch(page);
 
+  let isNew = (match: RouteMatch<ClientRoute>, index: number) => {
+    if (!currentMatches[index]) return true;
+    return match.route.id !== currentMatches[index].route.id;
+  };
+
+  let matchPathChanged = (match: RouteMatch<ClientRoute>, index: number) => {
+    return (
+      // param change, /users/123 -> /users/456
+      currentMatches[index].pathname !== match.pathname ||
+      // splat param changed, which is not present in match.path
+      // e.g. /files/images/avatar.jpg -> files/finances.xls
+      (currentMatches[index].route.path?.endsWith("*") &&
+        currentMatches[index].params["*"] !== match.params["*"])
+    );
+  };
+
   // NOTE: keep this mostly up-to-date w/ the transition data diff, but this
   // version doesn't care about submissions
   let newMatches =
-    location.search !== path.search
-      ? nextMatches
-      : nextMatches.filter(
-          (nextMatch, index) =>
-            // new route
-            !currentMatches[index] ||
-            // existing route but params changed
-            currentMatches[index].pathname !== nextMatch.pathname ||
-            // catchall param changed
-            currentMatches[index].params["*"] !== nextMatch.params["*"]
-        );
+    mode === "data" && location.search !== path.search
+      ? // this is really similar to stuff in transition.ts, maybe somebody smarter
+        // than me (or in less of a hurry) can share some of it. You're the best.
+        nextMatches.filter((match, index) => {
+          if (!match.route.hasLoader) {
+            return false;
+          }
+
+          if (isNew(match, index) || matchPathChanged(match, index)) {
+            return true;
+          }
+
+          if (match.route.shouldReload) {
+            return match.route.shouldReload({
+              params: match.params,
+              prevUrl: new URL(
+                location.pathname + location.search + location.hash,
+                window.origin
+              ),
+              url: new URL(page, window.origin)
+            });
+          }
+          return true;
+        })
+      : nextMatches.filter((match, index) => {
+          return (
+            match.route.hasLoader &&
+            (isNew(match, index) || matchPathChanged(match, index))
+          );
+        });
 
   return newMatches;
 }
diff --git a/packages/remix-react/routes.tsx b/packages/remix-react/routes.tsx
index 263842633e6..ec7e073b9bb 100644
--- a/packages/remix-react/routes.tsx
+++ b/packages/remix-react/routes.tsx
@@ -72,6 +72,7 @@ export interface ClientRoute extends Route {
   children?: ClientRoute[];
   element: ReactNode;
   module: string;
+  hasLoader: boolean;
 }
 
 type RemixRouteComponentType = ComponentType<{ id: string }>;
@@ -92,7 +93,8 @@ export function createClientRoute(
     action: createAction(entryRoute),
     shouldReload: createShouldReload(entryRoute, routeModulesCache),
     ErrorBoundary: entryRoute.hasErrorBoundary,
-    CatchBoundary: entryRoute.hasCatchBoundary
+    CatchBoundary: entryRoute.hasCatchBoundary,
+    hasLoader: entryRoute.hasLoader
   };
 }
 
diff --git a/packages/remix-react/transition.ts b/packages/remix-react/transition.ts
index be9cbeb3152..8ba898cc73a 100644
--- a/packages/remix-react/transition.ts
+++ b/packages/remix-react/transition.ts
@@ -1268,7 +1268,8 @@ function filterMatchesToLoad(
       state.matches[index].pathname !== match.pathname ||
       // splat param changed, which is not present in match.path
       // e.g. /files/images/avatar.jpg -> files/finances.xls
-      state.matches[index].params["*"] !== match.params["*"]
+      (state.matches[index].route.path?.endsWith("*") &&
+        state.matches[index].params["*"] !== match.params["*"])
     );
   };
 
@@ -1310,30 +1311,7 @@ function filterMatchesToLoad(
     // search affects all loaders
     url.searchParams.toString() !== state.location.search
   ) {
-    return matches.filter((match, index) => {
-      if (!match.route.loader) {
-        return false;
-      }
-
-      // you don't get a choice when you're new or your params changed
-      if (isNew(match, index) || matchPathChanged(match, index)) {
-        return true;
-      }
-
-      // but if you were already on the page and your path didn't change, apps
-      // get a chance to optimize
-      if (match.route.shouldReload) {
-        let prevUrl = createUrl(createHref(state.location));
-        return match.route.shouldReload({
-          prevUrl,
-          url,
-          submission,
-          params: match.params
-        });
-      }
-
-      return true;
-    });
+    return matches.filter(filterByRouteProps);
   }
 
   return matches.filter((match, index, arr) => {