Clean up some wording and links

Author: markerikson

docs/GettingStarted.md

@@ -1,6 +1,6 @@
 # Getting Started
 
-[React-Redux](https://github.com/reduxjs/react-redux) is the official [React](https://reactjs.org/) binding for [Redux](https://redux.js.org/). ​​It lets your React components read data from a Redux store, and dispatch actions to the store to update data.
+[React-Redux](https://github.com/reduxjs/react-redux) is the official [React](https://reactjs.org/) binding for [Redux](https://redux.js.org/).  It lets your React components read data from a Redux store, and dispatch actions to the store to update data.
 
 ## Installation
 
@@ -284,9 +284,11 @@ ReactDOM.render(<TodoApp />, rootElement);
 
 </details>
 
+<br />
+
 **The Redux Store**
 
-We have also created the Redux as follows. To learn about designing your Redux store, [the official Redux docs](https://redux.js.org/basics) has an excellent guide.
+The Redux portion of the application has been set up using the [patterns recommended in the Redux docs](https://redux.js.org):
 
 - Store
   - `todos`: A normalized reducer of todos. It contains a `byIds` map of all todos and a `allIds` that contains the list of all ids.
@@ -308,7 +310,7 @@ We have also created the Redux as follows. To learn about designing your Redux s
   - `getTodos` is slightly more complex. It takes all the `id`s from `allIds`, finds each todo in `byIds`, and returns the final array of todos
   - `getTodosByVisibilityFilter` filters the todos according to the visibility filter
 
-Once again you may expand the code below or check out this CodeSandbox here [Todo App (UI + Unconnected Redux)](https://codesandbox.io/s/6vwyqrpqk3).
+Once again you may expand the code below or check out this CodeSandbox here: [Todo App (UI + Unconnected Redux)](https://codesandbox.io/s/6vwyqrpqk3).
 
 <details>
   <summary>Expand Code</summary>
@@ -473,7 +475,9 @@ export const SET_FILTER = "SET_FILTER";
 
 </details>
 
-We now show how to connect this store to our app using React-Redux.
+<br />
+
+We will now show how to connect this store to our app using React-Redux.
 
 ### Providing the Store
 
@@ -656,7 +660,7 @@ const TodoList = // ... UI component implementation
 export default connect(state => ({ todos: getTodos(state) }))(TodoList);
 ```
 
-So that provides with a motivation to write selector functions for complex computation. You may further optimize the performance by using [Reselect](https://github.com/reduxjs/reselect) to write “memoized” selectors that can skip unnecessary work. See [this Redux’s docs page on Computing Derived Data](https://redux.js.org/recipes/computingderiveddata#sharing-selectors-across-multiple-components) for more information on using selectors.
+We recommend encapsulating any complex lookups or computations of data in selector functions.  In addition, you can further optimize the performance by using [Reselect](https://github.com/reduxjs/reselect) to write “memoized” selectors that can skip unnecessary work. (See [the Redux docs page on Computing Derived Data](https://redux.js.org/recipes/computingderiveddata#sharing-selectors-across-multiple-components) and the blog post [Idiomatic Redux: Using Reselect Selectors for Encapsulation and Performance](https://blog.isquaredsoftware.com/2017/12/idiomatic-redux-using-reselect-selectors/) for more information on why and how to use selector functions.)
 
 Now that our `<TodoList />` is connected to the store. It should receive the list of todos, map over them, and pass each todo to the `<Todo />` component. `<Todo />` will in turn render them to the screen. Now try adding a todo. It should come up on our todo list!
 
@@ -830,6 +834,7 @@ Now we've finished a very simple example of a todo app with React-Redux. All our
 - [Higher Order Components in Depth](https://medium.com/@franleplant/react-higher-order-components-in-depth-cf9032ee6c3e)
   <!-- - [Presentational and Container Components](https://medium.com/@dan_abramov/smart-and-dumb-components-7ca2f9a7c7d0) -->
 - [Computing Derived Data](https://redux.js.org/recipes/computingderiveddata#sharing-selectors-across-multiple-components)
+- [Idiomatic Redux: Using Reselect Selectors for Encapsulation and Performance](https://blog.isquaredsoftware.com/2017/12/idiomatic-redux-using-reselect-selectors/)
 
 ## Get More Help