diff --git a/readthedocs/api/v3/tests/responses/notifications-list.json b/readthedocs/api/v3/tests/responses/notifications-list.json
index efd50f9bec9..c0526ffe178 100644
--- a/readthedocs/api/v3/tests/responses/notifications-list.json
+++ b/readthedocs/api/v3/tests/responses/notifications-list.json
@@ -48,7 +48,7 @@
       "dismissable": false,
       "id": 4,
       "message": {
-        "body": "Your primary email address is not verified.\nPlease <a href=\"\">verify it here</a>.",
+        "body": "Your primary email address is not verified.\nPlease <a href=\"/accounts/email/\">verify it here</a>.",
         "header": "Email address not verified",
         "icon_classes": "fas fa-circle-exclamation",
         "id": "core:email:validation-pending",
diff --git a/readthedocs/api/v3/tests/responses/users-notifications-detail.json b/readthedocs/api/v3/tests/responses/users-notifications-detail.json
index 565165fad99..8530452e641 100644
--- a/readthedocs/api/v3/tests/responses/users-notifications-detail.json
+++ b/readthedocs/api/v3/tests/responses/users-notifications-detail.json
@@ -7,7 +7,7 @@
   "dismissable": false,
   "id": 4,
   "message": {
-    "body": "Your primary email address is not verified.\nPlease <a href=\"\">verify it here</a>.",
+    "body": "Your primary email address is not verified.\nPlease <a href=\"/accounts/email/\">verify it here</a>.",
     "header": "Email address not verified",
     "icon_classes": "fas fa-circle-exclamation",
     "id": "core:email:validation-pending",
diff --git a/readthedocs/api/v3/tests/responses/users-notifications-list.json b/readthedocs/api/v3/tests/responses/users-notifications-list.json
index 23e46db5e7c..14487d8a748 100644
--- a/readthedocs/api/v3/tests/responses/users-notifications-list.json
+++ b/readthedocs/api/v3/tests/responses/users-notifications-list.json
@@ -12,7 +12,7 @@
       "dismissable": false,
       "id": 4,
       "message": {
-        "body": "Your primary email address is not verified.\nPlease <a href=\"\">verify it here</a>.",
+        "body": "Your primary email address is not verified.\nPlease <a href=\"/accounts/email/\">verify it here</a>.",
         "header": "Email address not verified",
         "icon_classes": "fas fa-circle-exclamation",
         "id": "core:email:validation-pending",
diff --git a/readthedocs/core/notifications.py b/readthedocs/core/notifications.py
index 853138bfc69..70405f3249f 100644
--- a/readthedocs/core/notifications.py
+++ b/readthedocs/core/notifications.py
@@ -17,7 +17,7 @@
             textwrap.dedent(
                 """
             Your primary email address is not verified.
-            Please <a href="{{account_email_url}}">verify it here</a>.
+            Please <a href="{% url 'account_email' %}">verify it here</a>.
             """
             ).strip(),
         ),
diff --git a/readthedocs/notifications/signals.py b/readthedocs/notifications/signals.py
index 313b9cfd90b..9cf09dd33a4 100644
--- a/readthedocs/notifications/signals.py
+++ b/readthedocs/notifications/signals.py
@@ -4,7 +4,6 @@
 from allauth.account.models import EmailAddress
 from django.db.models.signals import post_save
 from django.dispatch import receiver
-from django.urls import reverse
 
 from readthedocs.core.notifications import MESSAGE_EMAIL_VALIDATION_PENDING
 from readthedocs.notifications.models import Notification
@@ -62,7 +61,4 @@ def user_email_verified(instance, *args, **kwargs):
                 attached_to=instance.user,
                 message_id=MESSAGE_EMAIL_VALIDATION_PENDING,
                 dismissable=True,
-                format_values={
-                    "account_email_url": reverse("account_email"),
-                },
             )
diff --git a/readthedocs/projects/views/private.py b/readthedocs/projects/views/private.py
index ded5d25477d..15694ef5d2f 100644
--- a/readthedocs/projects/views/private.py
+++ b/readthedocs/projects/views/private.py
@@ -161,9 +161,6 @@ def validate_primary_email(self, user):
                 attached_to=user,
                 message_id=MESSAGE_EMAIL_VALIDATION_PENDING,
                 dismissable=True,
-                format_values={
-                    "account_email_url": reverse("account_email"),
-                },
             )
 
     def get_queryset(self):